pr-kaleidoscope.blogspot.com
PR Kaleidoscope: January 2011
http://pr-kaleidoscope.blogspot.com/2011_01_01_archive.html
Monday, 24 January 2011. Don’t shoot propaganda! Has been used in wartimes throughout the history in order to win people’s devotion towards a certain cause. Public Communications professionals working in that field are aware that their job is ‘dirty’. They are known with the pejorative term ‘spin doctors’ because of their ability to use manipulative PR tactics, such as selectively presented facts, in an efficient way to serve their purposes. Links to Al Qaida. Before it even occurred. Social media offer ...
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PR Kaleidoscope: Social Media: "The Real Cost"
http://pr-kaleidoscope.blogspot.com/2011/03/social-media-real-cost.html
Thursday, 17 March 2011. Social Media: "The Real Cost". Has anyone ever thought that, if Facebook was really for free, then how come that in 2008 his inventor, Mark Zuckerberg. Was declared the world’s youngest billionaire? 8220;The Cost of Free” , the BBC documentary presented by Alex Krotoski. Or when we are using Facebook. I think we will continue to reveal our personal preferences with our own consent. Besides, one might think, that this is a fair exchange, isn’t it? Source of Image: Google. If you a...
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PR Kaleidoscope: New Trend: Social Media PR Campaigns
http://pr-kaleidoscope.blogspot.com/2011/02/new-trend-social-media-pr-campaigns.html
Monday, 28 February 2011. New Trend: Social Media PR Campaigns. Public Relations have been placed at the forefront of marketing and communication strategies to build awareness of your business to existing and potential customers. The new trend in Consumer Public Relations is social media PR campaigns. To achieve a greater impact, it is necessary to follow the new tendencies in audience’s communication habits and adjust as soon as possible. The interaction with the public by using social media platforms i...
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PR Kaleidoscope: CSR: Be responsible without bragging
http://pr-kaleidoscope.blogspot.com/2011/04/communicating-csr.html
Monday, 11 April 2011. CSR: Be responsible without bragging. Some might wonder then what is the point of being a good corporate citizen if no one knows about it? Subscribe to: Post Comments (Atom). London, United Kingdom. I am a postgraduate student in Public Relations at the University of Westminster. Through this blog I will share my opinion on the PR issues raised in class. View my complete profile. Follow me on twitter. George and Public Relations Trends. Thoughts on Public Relations. A PEEP INTO PR.
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PR Kaleidoscope: ‘Behold’ Social Marketing
http://pr-kaleidoscope.blogspot.com/2011/03/social-marketing.html
Tuesday, 8 March 2011. 8216;Behold’ Social Marketing. Were the first to refer to the term and develop the concept of ‘social marketing’ in 1971. Social marketing is considered the application of commercial marketing techniques and principles to non-commercial transactions. It is used to serve social causes and to provoke social change, which consequently most of the times leads to legislation changes as well. They are interpreted in a different way, as shown below:. The article of Philip Kotler. Volume 3...
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PR Kaleidoscope: Social Media and the chance for a real 'two-way communication'
http://pr-kaleidoscope.blogspot.com/2011/03/your-chance-for-real-two-way.html
Monday, 21 March 2011. Social Media and the chance for a real 'two-way communication'. The introduction of online media has changed communication fundamentally. People today go themselves in websites looking for specific information they need, so internet can be characterized. Subscribe to: Post Comments (Atom). London, United Kingdom. I am a postgraduate student in Public Relations at the University of Westminster. Through this blog I will share my opinion on the PR issues raised in class. A PEEP INTO PR.
pr-kaleidoscope.blogspot.com
PR Kaleidoscope: April 2011
http://pr-kaleidoscope.blogspot.com/2011_04_01_archive.html
Monday, 11 April 2011. CSR: Be responsible without bragging. Some might wonder then what is the point of being a good corporate citizen if no one knows about it? Saturday, 9 April 2011. In the last elections in the US, in 2008, Barack Obama. Subscribe to: Posts (Atom). London, United Kingdom. I am a postgraduate student in Public Relations at the University of Westminster. Through this blog I will share my opinion on the PR issues raised in class. View my complete profile. Follow me on twitter. CSR: Be r...
pr-kaleidoscope.blogspot.com
PR Kaleidoscope: Political Branding
http://pr-kaleidoscope.blogspot.com/2011/04/political-branding.html
Saturday, 9 April 2011. Branding in politics is not a completely new phenomenon; by contrast in its wider sense branding has been present for a long time in this field. Some branding techniques such as slogans and visuals played an important role already in the past in establishing strong branded identities for politicians and their political parties. More recently some other tools like celebrity endorsement, merchandising and internet were used to contribute to this kind of. London, United Kingdom.
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PR Kaleidoscope: Has Power in Politics changed hands?
http://pr-kaleidoscope.blogspot.com/2011/03/has-power-in-politics-changed-hands.html
Thursday, 3 March 2011. Has Power in Politics changed hands? Power from politicians to their communication experts. But how much does this perception reflects reality? This week I attended a debate organised by Trevor Morris. Were the communication experts responsible for the political actions? 65279; . Source of the image: Google. 65279;. Techniques are being consciously supported by politicians themselves. Aren’t they aware of what their spin-doctors suggest? Allow news stories that are favoura...
