motivecopy.blogspot.com
Motive CopywritingTen tips to make your copy sparkle. You can’t put your finger on it but there’s something about your copy that isn’t working. It might lack impact. Or simply not flow quite right. In copywriting we have a few tricks of the trade to make copy engaging and believable. Add tempo and rhythm. Don’t go OTT. Make it believable. Is your product really the best in the world? Is that product feature you're describing truly incredible or amazing? Have a strong call to action. Get to the point quickly. People don...
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