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Art of what works. Marketing to the poor. Savings as Boeing 787. Urs Heierli, msd consulting.

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Bangladesh a success story

http://www.poverty.ch/bangladesh-success-story.html

Bangladesh a success story. Bangladesh today: a champion in poverty alleviation. While Bangladesh was considered once as a "basket case", it has proven to the entire world that it can do wonders as a development country. Since Mohammed Yunus has received the Nobel Price for his pioneering work in making poor women bankable and has led the foundation for the micro-finance revolution, the image of Bangladesh has greatly improved. The treadle pump revolution. Private nurseries and reforestation.

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Total sanitation as a business and community action in Bangladesh and elsewhere

http://www.poverty.ch/sanitation.html

One fly is deadlier than a 100 tigers. Total sanitation as a business and community action in Bangladesh and elsewhere. By Urs Heierli and Jaime Frias with inputs from Soma Ghosh Moulik and Shafiul Azad Ahmed. Two intelligent strategies are responsible for this admirable progress :. A) emphasis on the demand side with a strong nationwide campaign for total sanitation and banning open defecation very effectively, and. About Sanitation through presentations and videos. Urs Heierli, msd consulting.

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Micro Irrigation (MI)

http://www.poverty.ch/micro-irrigation-mi.html

Affordable micro-irrigation technologies such as drip irrigation, sprinkler irrigation, treadle pumps, water storage and solar pumps are promising solutions to combat poverty of small farmers. They can generate considerably higher incomes if the grow high-value crops such as vegetables. A series of master studies have been undertaken to look into the intricacies of bringing affordable micro-irrigation technologies to BOP customers in different countries. This study by Nadja Kränzlin e. The case of the NG...

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Version Española: Enfocando en la creación de mercados

http://www.poverty.ch/pobreza-y-mercados-span.html

Version Española: Enfocando en la creación de mercados. Como una ruta para el crecimiento de base amplia. Un estudio realizado por Urs Heierli con el apoyo y la contribución de Paul Polak. El presente estudio enfoca la creación de un mercado para productos que sean útiles para los pobres y les permitan liberarse de la trampa de la pobreza. Por lo tanto, el tema del estudio no es mercadeo de exportación ni comercio justo , que bien se podrían asociar al tema de la creación de mercados.

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Marketing safe water

http://www.poverty.ch/safe-water.html

Why it is so hard to get safe water to the poor and so profitable to sell it to the rich. The great advances made in low-cost and suitable technical solutions, and the remarkable deepening of the health impact of point-of-use (POS) water treatment systems, now need to be matched, emulated even, by their widespread and effective dissemination. Until now, there has been little system and scant success in scaling-up strategies. Download the full study (PDF 5 MB). Urs Heierli, msd consulting.

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BOP marketing series

http://www.poverty.ch/new-series.html

New study series on marketing to the base of the pyramid. This is a new series of studies on delivery mechanisms for goods and services to poor customers, the so-called base of the pyramid. They were elaborated in the framework of Urs Heierlis lectures on development cooperation at the University of St. Gallen, Switzerland, as part of the MIA (Master of International Affairs) courses. Most of the studies have been part of extensive field visits in projects with a similar orientation.

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Ending Poverty with Water Control and Market Access

http://www.poverty.ch/irrigation.html

Ending Poverty with Water Control and Market Access. Linking Small Farmers to the Value Chains and Markets of the Future. By Urs Heierli and Elisabeth Katz with a foreword by Paul Polak. Small farmers can be competitive in the market provided that essentially three elements are in place at the same time :. Download the Full Study (PDF 3 MB). Hardcopies are available (free) from SDC, Swiss Agency for Development and Cooperation, E I Division. Urs Heierli, msd consulting.

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Market approaches that work for development

http://www.poverty.ch/newstudy.html

Market approaches that work for development. How the private sector can contribute to poverty. This new study is drawing the lessons from a series of seven case studies conducted in stages between 2004 and 2008. These case studies are a follow-up to the original study ' Poverty alleviation as a business - the market creation approach to development'. Download the study (4.7 MB. Hardcopies can be ordered (free) from SDC, Swiss Agency for Development and Cooperation by sending an email to: This e-mail addr...

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Poverty Alleviation as a Business

http://www.poverty.ch/poverty-alleviation.html

Poverty Alleviation as a Business. The market creation approach to development. A study by Urs Heierli with support and contribution from Paul Polak. Poverty alleviation as a business' is the title of the original study about the market creation approach by Urs Heierli, the author of this 2007 volume. Published in March 2000, it summarised the experiences of his 12 years working as country director of SDC in Bangladesh and India ( 1987-1999 ). The answer is ' Yes! Download the full study (PDF 2.5 MB).