mykleenextissue.com

mikemystery.typepad.com

Advertising Is Dead: Stuff

http://mikemystery.typepad.com/advertising_is_dead/stuff

Advertising 2.0 has risen from the grave! September 03, 2007. You got issues, we got tissues. How do you sell more Kleenex? There's only so many tissues one can use, even with a cold. Take a look at mykleenextissue.com. Instead of advertising, they've decided to innovate: not with a new product but with a brilliant soft innovation. A new oval box and nine different seasonal designs. Then they made the boxes customizable. Upload your own picture, change the colour, add text. All because of not advertising.

mikemystery.typepad.com

Advertising Is Dead: Advertising

http://mikemystery.typepad.com/advertising_is_dead/advertising

Advertising 2.0 has risen from the grave! September 18, 2007. You won't get me, I'm part of e-union. Second Life is rubbish. Particularily as a method of advertising. As "Wired's" Frank Rose points out, millions of dollars (Real, not Linden. On building content into a largely empty virtual world. But, in amongst the sea of empty corporate islands, burning of Big Brother contestants. Even if it's not quite what the corporations are expecting. Like the unexpected growth. Like organising a strike. All this ...

mikemystery.typepad.com

Advertising Is Dead: Marketing

http://mikemystery.typepad.com/advertising_is_dead/marketing

Advertising 2.0 has risen from the grave! September 06, 2007. Demonic Pacts For Fun And Profit. I was accused of continuing the rape of human souls after my first post. But rather than shy away from the evil reputation of our industry, I've decided to embrace it. So in search of inspiration, brave reader, I go not to the brightly-lit. Section of the bookshop. No, not I. I go to the dark, squamous, cobwebbed corner bathed in gibbous moonlight. By Ramsay Dukes. Subtitled. But can we look at it another way?

mikemystery.typepad.com

Advertising Is Dead: Soft Innovation

http://mikemystery.typepad.com/advertising_is_dead/soft_innovation

Advertising 2.0 has risen from the grave! September 03, 2007. You got issues, we got tissues. How do you sell more Kleenex? There's only so many tissues one can use, even with a cold. Take a look at mykleenextissue.com. Instead of advertising, they've decided to innovate: not with a new product but with a brilliant soft innovation. A new oval box and nine different seasonal designs. Then they made the boxes customizable. Upload your own picture, change the colour, add text. All because of not advertising.

mikemystery.typepad.com

Advertising Is Dead: You got issues, we got tissues

http://mikemystery.typepad.com/advertising_is_dead/2007/09/you-got-issues-.html

Advertising 2.0 has risen from the grave! Laquo; We can't keep up with the Joneses. Gorilla Advertising ». September 03, 2007. You got issues, we got tissues. How do you sell more Kleenex? There's only so many tissues one can use, even with a cold. Take a look at mykleenextissue.com. You can even get a preview of how your box will look (see my own bold design on the left) Apparently the tissues are flying off the shelves. All because of not advertising. Full story here at Fast Company. Keep it up, im in ...

mpepperdine.wordpress.com

Brand Ambassador Marketing – Using Status Stories | M @ Pepperdine University

https://mpepperdine.wordpress.com/2008/04/09/brand-ambassador-marketing-using-status-stories

M @ Pepperdine University. User Generated Content for Members of the GSBM Marketing Society. Brand Ambassador Marketing – Using Status Stories. April 9, 2008. Posted by Keith in Uncategorized. April 2008 From status symbols to status stories. Ah, storytelling, yet another holy grail in the wonderful world of marketing. What’s new in this field? How about companies no longer inundating consumers with their ‘brand stories’, but instead. Customers tell a story to. Example: if you’re Jaguar, and your (...

passionforbirth.net

Ideas for childbirth educators

http://www.passionforbirth.net/ideas.html

Bring a PfB workshop to you! What makes Passion for Birth unique? Why become a CBE? Not Your Ma's Lamaze. Must watch video clips. A note from Teri. Where else in the world is Teri speaking? Who we are: The Passioneers. Being dynamic, energetic and fun requires ideas! If you have an idea to share and we publish it, you will get a complimentary copy of Staying Energized! Janice Banther shares an excellent idea on using pieces of rope/string, a straw and tape to explain an epidual. Homework - eye opening.

atodds.blogspot.com

at odds: January 2008

http://atodds.blogspot.com/2008_01_01_archive.html

An instructional content designer by day.a digital scrap designer and crafter by night.all I need now is more time. The picture I use as my avatar (above) is by the fabulously talented artist Stacy Lynn Flum. If you know or can contact Stacy, I would love to hear from her to find out more about her work and where it's available. Follow me on Twitter. Liquid Metals in moody reds. Geekie gadgets for scrappers. We interrupt our scheduled programming. Many thanks and more liquid metals. Into the final stretch.