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(The Value In) Great Expectations - magIMPACT

http://www.magimpact.com/customers-expect-great-online-content

The Value In) Great Expectations. We talked about four key factors that help build relationships with your customers and drive sales. Today we discuss what it means to provide. When you developed your business plan, you determined a unique product or service you could provide customers that would add value after all, a business without value won’t last long. What are your customers looking for when they visit your business online? How can you go above and beyond your customers’ expectations? 8220;Valuabl...

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You talkin' to me? - magIMPACT

http://www.magimpact.com/regular-communication-with-clients

You talkin’ to me? We talked about four key factors that help build relationships with your customers and drive sales. This week we explore communicating with your customers and providing them valuable information. Who you are as a small business, and what you do, has value or your business simply wouldn’t be here. Sharing the value of your product or service is critical to ensure your business. The same holds true for direct marketing and email and online ads and blog posts and social media:. Will regul...

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Online Marketing Success Roadmap - magIMPACT

http://www.magimpact.com/page/2

We give you the map. When you choose magIMPACT to help you build your website, you’ll receive free access to MyTools™, our revolutionary marketing support system. MyTools will automatically measure your marketing, report on how you’re doing, and recommend ways to increase your effectiveness. You’ll get up-to-date results on visitors, leads and conversions that will help you analyze the health of your business, strategize on ways to improve it, and most important execute on your plans.

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Portfolio - magIMPACT

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Start a conversation! - magIMPACT

http://www.magimpact.com/social-media-conversation

Social media, n., ’sō-shəl ‘mē-dē-ə. Don’t let the name fool you: it may be called. Media, but it deserves serious consideration in the marketing of your small business. In the simplest terms, social media includes online networks and communities that facilitate conversations:. Between you and your customers. Between you and potential customers. Between you and a potential customer’s brother-in-law, neighbor, or colleague. Between your current customer and a potential customer. Depending on your target m...

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No Bread Crumbs Required - magIMPACT

http://www.magimpact.com/maximize-client-experience-user-interface

No Bread Crumbs Required. We talked about four key factors that help build relationships with your customers and drive sales. This week we discuss the importance of providing an. Website that’s easy for your customers to use. Typically it’s good news when a customer has a “fairy tale” experience. Unless, that is, the experience is straight out of Hansel and Gretel, riddled with confusion, frustration, and abandonment. A key component to your website users’ experience is the user interface. Keep labels an...

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Online Marketing Services - Websites, Email Marketing, more...

http://www.magimpact.com/small-business-marketing

A recent study found that trust in a company's brand was the single biggest thing that influenced purchase—62% of respondents said they were either "heavily" or "very heavily" influenced by branding in making the choice to buy. MagIMPACT can help you make sure your brand properly represents your business—and helps build the trust that is so critical to winning customers. Need advice or assistance? Don't put it off any longer. Contact us today to get your questions answered by an expert. If you'd like to ...

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Hi ho, hi ho, it's data mining we go! - magIMPACT

http://www.magimpact.com/database-marketing

Hi ho, hi ho, it’s data mining we go! Database marketing, n. ’dā-tə-bās ‘mä r-kə-tiŋ. Do you have a list of your customers’ emails? A mailing list of customer addresses? A bunch of names scribbled on a piece of paper? If you do, you have data, and data has powerful marketing potential if you know how to use it. Add some careful analysis, also called “data mining”, and you begin to develop models of customer behavior, which you then can use to tailor communications. The possibilities are endless, but your...