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Product Strategy

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Product Strategy
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Neal Cabage's Blog | nealcabage.com Reviews

https://nealcabage.com

Product Strategy

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1

Neal Cabage - The Smarter Startup Book

http://nealcabage.com/book

The Smarter Startup (Pearson/NewRiders, 2013) provides a comprehensive look at why some startups succeed while others fail. By taking a more strategic approach to entrepreneurship, founders can improve their own outcomes. The goal with this book is to help startup entrepreneurs improve their odds of success and smooth the path along the way, conveying a deeper understanding of why some businesses succeed while others fail and how to deal with the challenges that arise along the way.

2

Neal Cabage

http://nealcabage.com/author/admin

What Is Product Management? May 7, 2016. Product Is a Strategic Role. Is responsible for reporting and delivering on a defined plan, PRODUCT. Researches and defines what that plan should be answering ‘what and why’, Understanding the problem space and how to solve it effectively and meaningfully. This means understanding market dynamics to know when to enter a market, appropriate competitive positioning, and discovering product-market fit, creating meaningful value for customers. In the 1931, in an effor...

3

Evaluating Market Dynamics

http://nealcabage.com/market-dynamics

September 4, 2014. This article was originally posted. How do you know whether a product idea is going to succeed if you build it and take it to market? To that end, my co-author and I from the book The Smarter Startup. Have created a couple resources that should prove useful. The first is a conceptual model called the 6 Market Dynamics. We have also built a more actionable analysis tool called the Startup Scorecard. The Startup Scorecard provides a similar framework for validating market opportunity in ...

4

product camp

http://nealcabage.com/tag/product-camp

ProductCamp.LA Was a Success! March 25, 2014. Los Angeles hosted its first ProductCamp this month and by all accounts the event was a success! Despite being held on the rainiest weekend in 3 years, we had a full house 200 digital product managers and entrepreneurs join us. The event was jointly hosted by Shopzilla and Fandango who share a floor in West LA and organized by the Product Managers Association of Los Angeles ( PMA.LA. The local professional organization for digital product professionals. To be...

5

value innovation

http://nealcabage.com/tag/value-innovation

July 16, 2014. This article was originally posted. Why is it that some products take off while others fall flat? There are many tactical reasons we can point to such as timing, competition, or product-market fit. Fundamentally though, there is one consistent truth regardless of the reason we may determine: some products create value for the market they’re serving, and some simply do not. Ask yourself whether your product addresses an. Unmet need or desire. The Value Creation Plan. The Value Creation Plane.

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smarterstartup.org smarterstartup.org

Market Dynamics | Smarter Startup

http://smarterstartup.org/framework/6-market-dynamics

A Strategy Framework for Startups. 6 dynamics that govern market viability for startups. Download Printable PDF ←. There are 6 dynamics to consider when evaluating new product opportunities. Each dynamic is but one piece to the puzzle and to see the full picture you must put all of the pieces together. By taking the time to evaluate opportunities from all sides, you can gain a richer understanding of opportunities and challenges you may face, and potentially reduce your own blind spots. 8211; The Startup...

smarterstartup.org smarterstartup.org

Vision Definition | Smarter Startup

http://smarterstartup.org/framework/vision-definition

A Strategy Framework for Startups. Vision without action is daydreaming and action. Without vision is a nightmare – Chinese Proverb. Defining the vision for you startup is the first step to taking action. At this stage you’re not implementing anything yet, just clarifying. Describe the market segment at a personal level. What are the 3-5 most important qualities that best describe the people you are trying to reach? How will you access your customers? If this is a common consumer product, you may be able...

smarterstartup.org smarterstartup.org

Authors | Smarter Startup

http://smarterstartup.org/authors

A Strategy Framework for Startups. Startup founder and Product Management leader. Founded ProductCamp.LA. Built and sold two startups. Principal author of the book, The Smarter Startup. PhD in Information Systems and Technology, M.S. in Computer Science, and MBA. Researched Internet Entrepreneurship and Digital Product Strategy.

smarterstartup.org smarterstartup.org

Videos | Portfolio Types | Smarter Startup

http://smarterstartup.org/media/videos

A Strategy Framework for Startups. 2013 Book Release Interview. Systematic Ideation and Evaluation. 18 rules of startup strategy. 7 Fundamental Business Model Personalities.

smarterstartup.org smarterstartup.org

Business Model Archetypes | Smarter Startup

http://smarterstartup.org/framework/business-model-archetypes

A Strategy Framework for Startups. 8220;The 7 Fundamental Business Model Personalities”. Download Framework PDF â. Product – one time purchase of an artifact. Service – manually doing something and charging a fee. Trade – Connecting buyers and sellers for commerce. Brokerage – providing trade as a service. Subscription – productizing and semi-automating a service. Marketplace – productizing trade with a self-service platform. Ecosystem – Platform that combines all three (Mature). Here’s a brief des...

smarterstartup.org smarterstartup.org

Opportunity Discovery | Smarter Startup

http://smarterstartup.org/framework/opportunity-discovery

A Strategy Framework for Startups. A systematic approach to identifying the best startup opportunities. Rather than relying upon luck or inspiration to make an important decision about what you will spend the next several building, we felt it was important to define a more systematic approach of discovering opportunity (read our philosophy. Real estate, agents. Once done, you should have a matrix that looks something like this:. This same scorecard concept is best applied to the ideas we’ve come up with,...

smarterstartup.org smarterstartup.org

SXSW | Smarter Startup

http://smarterstartup.org/sxsw

A Strategy Framework for Startups. The Smarter Startup book was debuted at SXSW. In 2013. In 2014 we returned with a talk about the new Smarter Startup strategy framework tools applied to the effort off opportunity discovery. These videos have been excerpted from that talk in order demonstrate the concepts and tools that have been published on this website.

smarterstartup.org smarterstartup.org

Introduction | Smarter Startup

http://smarterstartup.org/introduction

A Strategy Framework for Startups. Startup strategy begins with a fundamental understanding of market dynamics and a systematic methodology that results in a well-defined product that can be validated for market fit. With the odds of startup success at only 1 in 5. Much of what sinks a startup is predictable so why waist months of your time and thousands of dollars testing a failure that could have been anticipated? The 6 market dynamics that must be considered to evaluate opportunity and difficulties.

smarterstartup.org smarterstartup.org

SXSW | Smarter Startup

http://smarterstartup.org/framework/sxsw

A Strategy Framework for Startups. The Smarter Startup book was debuted at SXSW. In 2013. In 2014 we returned with a talk about the new Smarter Startup strategy framework tools applied to the effort off opportunity discovery. These videos have been excerpted from that talk in order demonstrate the concepts and tools that have been published on this website.

smarterstartup.org smarterstartup.org

College Course | Smarter Startup

http://smarterstartup.org/college-course

A Strategy Framework for Startups. College-level course developed in conjunction with the book resources and exams are available through the publisher, Pearson Education. Co-author Dr Zhang teaches the CIS 299 course Internet Startup Technology and Strategy at Cal Poly Pomona. Cal Poly. The Learning Objectives include:. Fundamental technologies (programming languages, database, infrastructure, web hosting). Current technologies (Frameworks, Platforms, APIs, IDEs, Cloud computing, etc.). Internal Environm...

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Neal Cabage's Blog

What Is Product Management? May 7, 2016. Product Is a Strategic Role. Is responsible for reporting and delivering on a defined plan, PRODUCT. Researches and defines what that plan should be answering ‘what and why’, Understanding the problem space and how to solve it effectively and meaningfully. This means understanding market dynamics to know when to enter a market, appropriate competitive positioning, and discovering product-market fit, creating meaningful value for customers. In the 1931, in an effor...

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