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norfolkcollaboratory.com

Norfolk Collaboratory

What This Is About. How You Can Help. How All Of This Helps Norfolk. Norfolk's message must tell our story in a relevant, believable and differentiating manner. Norfolk's message should explain Norfolk’s why - what will grow out of all of Norfolk’s current projects and placemaking activities. Norfolk's message should detail branding components: brand positioning statement, purpose, promise, reasons to believe, etc. Norfolk’s message should be developed by everyone who will help advance the city's brand.

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CONTACTS AT NORFOLKCOLLABORATORY.COM

City of Norfolk

Curtis Kelecava

401 Mon●●●●●●● Avenue

Sui●●●300

No●●lk , Virginia, 23510

United States

757●●●500
757●●●567
ne●●●●●●@norfolk.gov

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City of Norfolk

Curtis Kelecava

401 Mon●●●●●●● Avenue

Sui●●●300

No●●lk , Virginia, 23510

United States

757●●●500
757●●●567
ne●●●●●●@norfolk.gov

View this contact

City of Norfolk

Curtis Kelecava

401 Mon●●●●●●● Avenue

Sui●●●300

No●●lk , Virginia, 23510

United States

757●●●500
757●●●567
ne●●●●●●@norfolk.gov

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Norfolk Collaboratory | norfolkcollaboratory.com Reviews

https://norfolkcollaboratory.com

What This Is About. How You Can Help. How All Of This Helps Norfolk. Norfolk's message must tell our story in a relevant, believable and differentiating manner. Norfolk's message should explain Norfolk’s why - what will grow out of all of Norfolk’s current projects and placemaking activities. Norfolk's message should detail branding components: brand positioning statement, purpose, promise, reasons to believe, etc. Norfolk’s message should be developed by everyone who will help advance the city's brand.

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norfolkcollaboratory.com norfolkcollaboratory.com
1

What This Is About - Norfolk Collaboratory

http://norfolkcollaboratory.com/what-this-is-about

What This Is About. How You Can Help. How All Of This Helps Norfolk. What This Is About. Every decade or so, cities experience an extraordinary opportunity in their natural evolution as a place a time when events and developments conspire to significantly advance the city’s. If this movement is packaged and promoted thoughtfully, it can change a region’s reputation trajectory as one of America’s most preferred places to live, work and play. Norfolk’s moment has arrived! The Input We Need:. Includes gathe...

2

Our Process - Norfolk Collaboratory

http://norfolkcollaboratory.com/our-process

What This Is About. How You Can Help. How All Of This Helps Norfolk. Our goal, through crowdsourcing collaboration, is to understand our potential, shape our story, and provide the key messaging that will leverage all of the exciting announcements on the immediate horizon. Our planning approach or process is to include as many different opinions and perspectives as possible. Here’s our road map:. Create the Norfolk Collaboratory – December 2013. Create a straw man brand messaging architecture. Survey fin...

3

How You Can Help - Norfolk Collaboratory

http://norfolkcollaboratory.com/page-3

What This Is About. How You Can Help. How All Of This Helps Norfolk. How You Can Help. The first step starts now. Please join this cause. 1) Read the official report on Norfolk’s latest and greatest development projects. 2) Take a look at our messaging presentation. 3) Give us your feedback by taking our survey or contacting us.

4

Who’s Involved - Norfolk Collaboratory

http://norfolkcollaboratory.com/page-2

What This Is About. How You Can Help. How All Of This Helps Norfolk. The City of Norfolk, Festevents and Downtown Norfolk Council created the Collaboratory mission and related process. But we don’t own it. Everyone who takes on any responsibility for advancing Norfolk is an owner of the Collaboratory. The Southeastern Institute of Research (SIR. Is supporting our effort. Why SIR? One thing to keep in mind, being on this list doesn’t mean you’ve signed off on the final brand messaging architecture, it jus...

5

How All Of This Helps Norfolk - Norfolk Collaboratory

http://norfolkcollaboratory.com/how-all-of-this-helps-norfolk

What This Is About. How You Can Help. How All Of This Helps Norfolk. How All Of This Helps Norfolk. The Collaboratory exists to formulate and help advance a seamless story about Norfolk what we are and where we’re we headed. The key here is for all of these entities to find ways to include Norfolk’s overall messaging as part of their own story. This is best exemplified using the straw man positioning statement and how several groups are already embracing the Collaboratory’s initial work:. People who are ...

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What This Is About. How You Can Help. How All Of This Helps Norfolk. Norfolk's message must tell our story in a relevant, believable and differentiating manner. Norfolk's message should explain Norfolk’s why - what will grow out of all of Norfolk’s current projects and placemaking activities. Norfolk's message should detail branding components: brand positioning statement, purpose, promise, reasons to believe, etc. Norfolk’s message should be developed by everyone who will help advance the city's brand.

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