nz.ranzconference.nz

Research Association New Zealand Conference

WELCOME FROM THE CHAIR. We have a great honour to be hosting the Asia Pacific Research Committee Conference this year. It represents a fantastic opportunity for us to rub shoulders with senior researchers from all over the Asia-Pacific Region and beyond. This year’s theme of Research Without Boundaries celebrates the breaking down of political, geographical and cultural barriers and also the changes that are occurring within the research profession. We hope that you will join us at this year’s conference.

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WELCOME FROM THE CHAIR. We have a great honour to be hosting the Asia Pacific Research Committee Conference this year. It represents a fantastic opportunity for us to rub shoulders with senior researchers from all over the Asia-Pacific Region and beyond. This year’s theme of Research Without Boundaries celebrates the breaking down of political, geographical and cultural barriers and also the changes that are occurring within the research profession. We hope that you will join us at this year’s conference.

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Research Association New Zealand Conference | nz.ranzconference.nz Reviews

https://nz.ranzconference.nz

WELCOME FROM THE CHAIR. We have a great honour to be hosting the Asia Pacific Research Committee Conference this year. It represents a fantastic opportunity for us to rub shoulders with senior researchers from all over the Asia-Pacific Region and beyond. This year’s theme of Research Without Boundaries celebrates the breaking down of political, geographical and cultural barriers and also the changes that are occurring within the research profession. We hope that you will join us at this year’s conference.

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nz.ranzconference.nz

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Duncan Stuart | Research Association New Zealand Conference

http://nz.ranzconference.nz/team/duncan-stuart

Director - Kudos Dynamics. Duncan Stuart is a Life Member of the Research Association of New Zealand and he spends a lot of time thinking about the direction of our profession. One prediction: that ultra-smart, high-tech, eco-safe, self-drive Google cars will become the object of a West. Auckland sport involving big vehicles with bull bars. WHEN ROBO-MARKETING GOES WRONG.

2

George Glubb & Elizabeth May | Research Association New Zealand Conference

http://nz.ranzconference.nz/george-glubb-elizabeth-may

Associate Client Development Director – New Zealand. Audience Amplification – Measuring Message Content Over Click-throughs. In times where the new is evolving quickly, where we have to jump on the bandwagon and give it a go , we also know that performance has to be delivered and therefore measured. Digital advertising falls exactly under this banner. In particular, we know that growth is projected in the digital channel, but how much and how quickly should we be adapting? Did it resonate well?

3

Sian Campbell & Andrea Mitlag | Research Association New Zealand Conference

http://nz.ranzconference.nz/sian-campbell-andrea-mitlag

Research Director, Think Research. Sian is passionate about delivering excellent experiences for clients and customers. She enjoys getting into their heads, getting a real understanding of their motivations and drivers, and then effectively sharing that knowledge to create a strategy and implementation plan for each business based on its individual needs. General Manager, Think Research. What do customers really think about completing a survey? We’ll be running a workshop covering the following:.

4

Mark Lepine | Research Association New Zealand Conference

http://nz.ranzconference.nz/team/mark-lepine

Managing Director - SSI Asia Pacific. Mark Lepine, SSI Managing Director for the Asia Pacific region, is an executive with 21 years of extensive experience in enterprise research, sales and marketing across varied industries. Prior to joining SSI, Mark was a regional director for. In Hong Kong building the company’s regional infrastructure and business. Before Forrester, he led a start-up that enabled western companies to establish businesses across Asia Pacific, and worked for WGSN.

5

Jude Rutherford | Research Association New Zealand Conference

http://nz.ranzconference.nz/team/jude-rutherford

Director - Juice Research. Jude Rutherford is the Founder of Juice Research. Juice is an Auckland based, strategic insight consultancy. Jude is a Kiwi who has recently returned from Sydney where she set up and ran Jigsaw for many years. She is passionate about embedding. Insights into client organisations to inform successful strategy and add value. DON’T FENCE ME IN. When clients consider the role of research in their strategic process, where and how is it positioned?

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nz.ranzconference.nz

Research Association New Zealand Conference

WELCOME FROM THE CHAIR. We have a great honour to be hosting the Asia Pacific Research Committee Conference this year. It represents a fantastic opportunity for us to rub shoulders with senior researchers from all over the Asia-Pacific Region and beyond. This year’s theme of Research Without Boundaries celebrates the breaking down of political, geographical and cultural barriers and also the changes that are occurring within the research profession. We hope that you will join us at this year’s conference.

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