blog.musestrategy.com
This is our blog: February 2010
http://blog.musestrategy.com/2010_02_01_archive.html
This is our blog. Friday, 12 February 2010. Go Gos Crazy Bones, an unlikely love affair. How inconceivable that I would be subject to such secondary peer pressure when we’d only just set foot inside the school door! A six mile round trip in the pouring rain – worth every step. And Go Gos Crazy bones – heart-beating, butterfly inducing, firework cracking love. Links to this post. Subscribe to: Posts (Atom). Places our people have worked in recently. Paris Not far at all but one of the world's great cities.
blog.divineresearch.com
Our blog: October 2009
http://blog.divineresearch.com/2009_10_01_archive.html
Friday, 9 October 2009. 8216;The Power of Yes’ or ‘Dude, Who stole my research budget? If you’ve ever wondered who exactly was responsible for the budget-freezes that swept the nation over the last year or so then you can do a lot worse than visit the National Theatre to see David Hare’s excellent ‘The Power of Yes’. Thursday, 1 October 2009. Or maybe gone right? Crowdsourcing is a new word for an old idea, but when should it be used? The story goes like this:. Kraft have launched a line extension of Veg...
blog.divineresearch.com
Our blog: December 2009
http://blog.divineresearch.com/2009_12_01_archive.html
Thursday, 17 December 2009. Time for beer to sober up? Beer has traditionally been a stable category but with sales plummeting in general and the recession having an unusually severe impact this time, what’s different now? And what's happened to all that creativity that made beer advertising 'pub talk' in the past? It's certainly avoiding the 'binge drinking' accusations that some previous advertising prompted but has it just replaced one problem with another? From unacceptable to unengaging? It might be...
blog.divineresearch.com
Our blog: February 2009
http://blog.divineresearch.com/2009_02_01_archive.html
Wednesday, 11 February 2009. Forthcoming views on the recession. We’ve been worried about two things recently. The first is that since we restarted this blog following our office move, we haven’t said anything work related. It gives entirely the wrong impression. The second is the commentary we’ve seen on the recession. Subscribe to: Posts (Atom). Divine is a premium qualitative research agency based in Soho, London, conducting projects in the UK, multinationally and in single overseas markets. We don't ...
blog.divineresearch.com
Our blog: July 2010
http://blog.divineresearch.com/2010_07_01_archive.html
Thursday, 29 July 2010. Picasso at La Colombe D'Or. Advertising is an almost uniquely constrained creative process: there are few creative environments where what you have to communicate, to whom it is to be communicated and the tone of voice with which it is to be communicated are so defined. And it is often evaluated by people for whom creative evaluation is not their core strength. Bob Dylan says he is inspired by Woody Guthrie, Willie McTell and Jack Kerouac. All of these will go down in history for ...
blog.divineresearch.com
Our blog: April 2009
http://blog.divineresearch.com/2009_04_01_archive.html
Thursday, 9 April 2009. Views on the recession, finally. Well, we said we would give the recession some thought before saying anything silly. In fact that entry led to quite a few enquires and we’ve now done several projects on the subject. Poor service causes more dissatisfaction in a recession:. At it’s simplest, when people are already stressed and anxious, things that stress them more have an exponential effect. Unnecessary spending isn’t appreciated:. Again, not surprising:. Eat drink and be merry:.
blog.divineresearch.com
Our blog: January 2010
http://blog.divineresearch.com/2010_01_01_archive.html
Friday, 29 January 2010. Go Gos Crazy Bones, Not just a brand we like, but one we love. How inconceivable that I would be subject to such secondary peer pressure when we’d only just set foot inside the school door! A six mile round trip in the pouring rain – worth every step. And Go Gos Crazy bones – heart-beating, butterfly inducing, firework cracking love. Labels: brands we like. Go Gos Lazy Bones. Friday, 22 January 2010. She had this to say on her return:. What do you think? Monday, 18 January 2010.
blog.divineresearch.com
Our blog: February 2010
http://blog.divineresearch.com/2010_02_01_archive.html
Thursday, 11 February 2010. What's in a name? Prior to my son starting primary school last September I received an information pack filled with useful information (e.g. the name of his teacher) and not so useful information (e.g. the lunchbox menu suggestion of poached salmon, wild rice and rocket). Firmly in the former camp was a leaflet for a website from which you could order naming labels for your child’s uniform and other belongings and in return they would donate a small sum to the school. Well, fo...
blog.divineresearch.com
Our blog: Focus groups mean nothing. Apparently
http://blog.divineresearch.com/2011/04/focus-groups-mean-nothing-apparently.html
Thursday, 7 April 2011. Focus groups mean nothing. Apparently. We’ve been working in the US a lot recently. Whilst looking for a particular type of local partner we came across the website of a 'branding business' and their associate research agency. We read their websites with mild interest initially, but with increasing incredulity subsequently. Extracts from their websites include:. In the second instance, any form of research is open to manipulation by both its originators and its users should they b...
blog.divineresearch.com
Our blog: Overheard in a private members club
http://blog.divineresearch.com/2010/11/overheard-in-private-members-club.html
Sunday, 21 November 2010. Overheard in a private members club. One of the privileges of the way we work is that we can often work where we like. As a result we sometimes find ourselves in the proximity of other Marketing people. We are amazed by the indiscretion people display and by how hilariously some people discuss their businesses. So we decided to create a blog to celebrate some of the finer examples of the lighter side of the marketing world. You can read it HERE. Visit our website at. We don't fo...
