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Mergers and Acquisitions Branding | Heywood Innovation: November 2009

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Thursday, November 5, 2009. Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what will happen to your brand – will it flourish or die a death shortly thereafter? Why do mergers and acquisitions take place? What are the implications of neglecting your brand during the M&A process? Management and staff send mixed messages, creating confusion among customers. Customers lose confidence and look elsewhere. The brand loses market value.

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Mergers and Acquisitions Branding | Heywood Innovation: January 2010

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Thursday, January 21, 2010. State of Play in M&A. There is no disputing the fact that in Q1 2010 we are still in a low growth environment. A new Ernst and Young report reveals that 49% of Australian companies believe this may continue for another 12 or 24 months. This is prompting renewed interest in acquisitions as a means to secure market share, as businesses see little growth potential in the recovering markets. Highlights of the report include:. 36% rate the M&A outlook as very favourable. I am hopin...

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Mergers and Acquisitions Branding | Heywood Innovation: July 2009

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Thursday, July 23, 2009. Post-merger kerbside damage – more than your paintwork can get scratched. Some of the most monumental post-M&A disasters have happened in the car industry. One that comprehensively undermined reputation and brand value was the takeover of Bentley by Rolls-Royce in 1931 as a result of the company’s finances collapsing courtesy of the Great Depression. Where’ve we heard all this before GM and Chrysler? Let’s hope it won’t take until 2081. Thursday, July 16, 2009. No problem. We...

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Mergers and Acquisitions Branding | Heywood Innovation: April 2009

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Wednesday, April 1, 2009. HR must make EB work well in an M&A. OK? So what does all this mean? HR must work closely with the deal planners and brokers to understand what the real objectives of the deal are and how it affects both sets of employees. How will the integration of two cultures be handled and how will it affect employees? What will be the main issues identified by employees that may slow down or destroy the deal – pay, roles, leadership, training, promotion? HR must be prepared to work with th...

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Mergers and Acquisitions Branding | Heywood Innovation: October 2009

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Thursday, October 15, 2009. Well, it looks like the media and a few well intentioned politicians are blowing the trumpet of economic recovery. Interest rates are going up soon we’re told, so I suppose it must be true that things are all well again. Companies have just been through the capital raisings stage and are now about to enter into a frenzy of M&A activity, or so we’re told. Tony Heywood is a Sydney-based brand guidance counsellor, founder of Heywood Innovation. Subscribe to: Posts (Atom).

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Mergers and Acquisitions Branding | Heywood Innovation: June 2009

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Tuesday, June 23, 2009. Common misconceptions and errors in post merger branding. How will additional brand value be created after the deal is done? Brand value. what goes up must come down. sometimes faster than you think. You need to spend it all over again post-merger to confirm to what degree brand value has fallen (or occasionally might have risen). It’s how you use it (not how big it is). Learn from the mistakes of others. In Australia, United Kingdom and India, and joint founder of BrandSynergy.

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Branding Blog | Heywood Innovation: Eloquent orators supported by strong branding? Who’d you vote for?

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Friday, July 09, 2010. Eloquent orators supported by strong branding? Who’d you vote for? 8221; “Does he have a sustainable and well paying job in the city or a greengrocer’s shop in Hackney? 8221; “Is that his Hyundai parked outside with the go-faster stripes? 8221; “Does he belong to an exclusive club in the city or Rotherham United Supporters Club? 8221; “Does he talk about his Mum all the time? 8221; Does he read the Beano in bed? 8221; “Does he prefer to holiday in Bognor Regis? What do you think?

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Mergers and Acquisitions Branding | Heywood Innovation: September 2009

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Sunday, September 13, 2009. Branding consultants make great marriage guidance counsellors. Just as if the Board needs another admin consideration to distract them right now! 8221; announces one of the directors in passing. Your PA gives a discreet cough as she peers round your office door “I thought I’d better inform you. there appears to have been an alarming drop in our share price today”. The consultant’s note painted a dark picture:. Brand equity will suffer. Customers will be confused. In these reco...

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Employer Branding Blog | Heywood Innovation: EmployerBrandGuidanceSystem 2010 Presentation

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GuidanceSystem 2010 shows you how to build and manage a successful employer brand and explains the direct business benefits of employer branding and high employee engagement. Our complimentary presentations will run throughout 2010. They are held in your offices at a time to suit you. This one hour presentation covers:. Employer challenges 2010 – as we move from ‘recovery’ into a new employment landscape. Employer objectives – a look at common motives for undertaking employer branding activity.