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At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. Design Sprints: Not just solving problems faster. Tell us what you think. Designs on the future. Nine months, two internships and a new job at DNA later, I've started to feel like a part of the working design community. It's been strange for me to now be on the inside and hear both public and private sector colleague...

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DNA » Open | open.dna.co.nz Reviews
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At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them. - Albert Einstein. Design Sprints: Not just solving problems faster. Tell us what you think. Designs on the future. Nine months, two internships and a new job at DNA later, I've started to feel like a part of the working design community. It's been strange for me to now be on the inside and hear both public and private sector colleague...
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DNA » Open | open.dna.co.nz Reviews

https://open.dna.co.nz

At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. Design Sprints: Not just solving problems faster. Tell us what you think. Designs on the future. Nine months, two internships and a new job at DNA later, I've started to feel like a part of the working design community. It's been strange for me to now be on the inside and hear both public and private sector colleague...

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open.dna.co.nz open.dna.co.nz
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DNA » Open

https://open.dna.co.nz/blog/tag/Service+Design

At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. Making organisations human Addressing the Fragmentation of Organisations. In this post I’m going to focus on the effect of these design projects on those employed by an organisation, both in terms of how they can change the experience for their customers, and how it shapes their own role in the organisation. DNA’s Chris ...

2

A view from the Front row » Open

https://open.dna.co.nz/blog/a-view-from-the-front-row

At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. A view from the front row. Fashion, and fashion shows are they all the same everywhere or do we do fashion and fashion week just a little bit more 'our way' recently I got a taste of one local event that helped me see that its a bit of both but that is a good thing. If design is going to play a part in our future then th...

3

Public Sector Service Design in NZ. » Open

https://open.dna.co.nz/blog/Public-sector-service-design-in-NZ

At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. Public Sector Service Design in NZ. Interview with Chris Jackson, Service Design Lead at DNA by the Service Design Network. Excerpts reproduced from SDN's February insider. Thanks guys. Read the full article. At the Service Design Network. In New Zealand, there is a lot of design capability building within government but...

4

Fight like Bruce Lee » Open

https://open.dna.co.nz/blog/service-design-a-formless-art

At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. Service Design: A Formless Art. Service design is also a philosophy and a combination of tools from a number of different disciplines, including business, technology, design and social science. At DNA, we also want to use directness to produce maximum impact for our clients, and like Bruce Lee, we believe in learning...

5

Customer Experience Design and Service Design: Different, but the same… » Open

https://open.dna.co.nz/blog/CX-SD-Different-but-the-same

At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. Customer Experience Design and Service Design: Different, but the same. What is Customer Experience Design (CXD), what is Service Design (SD) and what is the difference the debate often rages here at DNA between practitioners and offices but I think the answer is simple. Service Design is often seen as the domain of the ...

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dna.co.nz dna.co.nz

We're hiring / DNA

http://dna.co.nz/who-we-are/were-hiring

Designers, thinkers, communicators and builders. We are a team of very driven experts that strive keep a balance to how we work. We put the user at the heart of everything we do, we collaborate and co-create, share a passion for designing great outcomes and delivering measurable results. ENGAGEMENT DIRECTOR / Auckland. Is Service Design sustainable? Service Design: A formless art. Customer Experience Design and Service Design: Different but the same. Simpler, Smarter and Better. Cut to the chase.

dna.co.nz dna.co.nz

Nico Neethling / Experience Lead / Auckland / DNA

http://dna.co.nz/who-we-are/people/Nico-Neethling

Experience Lead / Auckland. Nico has a passion for working with groups of people to find clear and coherent solutions for complex challenges. This passion has seen him work with organisations in a number of different industries, through Africa, Australia and now with DNA in New Zealand, Nico works to help clients articulate their future vision and craft great customer focused experiences, strategies, systems and services that move them towards that vision. Is Service Design sustainable? Cut to the chase.

dna.co.nz dna.co.nz

/ Recruitment/Partner Brand Experience + Responsive website. / DNA

http://dna.co.nz/our-work/case-studies/recruitment-partner-brand-experience-responsive-website

Back to Case studies. Powershop: Brand and Recruitment site. Recruitment/Partner Brand Experience Responsive website. Read about the challenge, solution and result. Powershop was the world’s first online shop for electricity. Unlike traditional retailers, their service enables customers to shop for power, get discounts and save money. Powershop customers can easily see how much they’re using and what it costs before they buy. It’s simple yet radical. T o the point. The site is to the point, brimming with...

dna.co.nz dna.co.nz

Steve Maskell / Experience Director / Auckland / DNA

http://dna.co.nz/who-we-are/people/steve-maskell

Experience Director / Auckland. Stephen is responsible for the application of design thinking and customer experience across brand engagement, channels, services and products. Stephen is involved in all critical stages of design from initial engagement and have overall responsibility for managing the output and effect of design team in Auckland. Stephen is a principal of DNA and provides leadership and management to the business as part of the executive and operational management teams. Simpler, Smarter ...

dna.co.nz dna.co.nz

Case studies / DNA

http://dna.co.nz/our-work/case-studies

Simpler, smarter, better, faster. Evaluated and tested everyday by millions of users, our work solves key business problems, satisfies crucial user needs and is delivered across multiple channels. Solutions designed are tangible, actionable, measurable and valuable. Skinny Mobile: Drive aquisition and improve CX in digital. NAB Self Service Stores: Migrate customers to self service. Immigration New Zealand: Visa Application Gateway. BNZ YouMoney: New product development for key segment. Cut to the chase.

dna.co.nz dna.co.nz

People / DNA

http://dna.co.nz/who-we-are/people

Designers, problem solvers, builders. A diverse and capable team with specialised skills in pin-pointing problems, unlocking insight, prioritising options and translating customer empathy into real business value. We work flexibly and collaboratively to prototype, test and deliver valuable and measurable outcomes. Digital Strategy and Product Director. Senior Production / Print Manager. Camp Mother (receptionist/office administrator). Is Service Design sustainable? Service Design: A formless art.

dna.co.nz dna.co.nz

Chris Jackson / Service Innovation Director / Wellington / DNA

http://dna.co.nz/who-we-are/people/Chris-Jackson

Service Innovation Director / Wellington. Chris has more than 13 years experience in design and innovation projects that cross disciplines, industries and sectors, and has won a number of awards in the process. He kick-started the MIT Fab Lab movement in Aotearoa by starting the first Fab Lab in Australasia and organised the 8th annual Fab Lab conference in 2012, aptly named Fab8NZ. He also hosts the first Internet of Things Meetup in New Zealand, IoT WGTN. Chris has exhibited his work, taught his craft ...

dna.co.nz dna.co.nz

Working at DNA / DNA

http://dna.co.nz/who-we-are/were-hiring/working-at-dna

Back to Were hiring. We are known for transforming businesses and delivering seamless customer experiences. If you are at the top of your game, driven, have relevant experience (relating to one of our current roles), are 'ever curious’ and want to make the world a better place to experience then perhaps you should send us your CV. We think we can offer you the best place around to work. Work that will challenge you. We are sought out as Customer Experience experts. We do award winning work (both local an...

dna.co.nz dna.co.nz

Our policy on email is simple. / DNA

http://dna.co.nz/our-policy-on-email-is-simple

As a subscriber to the DNA email updates list you'll receive emails from the DNA team when we've got some information we think is particularly interesting. For example when our website has had a cool update, or perhaps when a particularly interesting new project that we've been working on is finished, that sort of thing. Or click the 'unsubscribe' link in the bottom of any of the emails. Is Service Design sustainable? Service Design: A formless art. Simpler, Smarter and Better. Cut to the chase.

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DNA » Open

At Open we identify and examine customer issues. At DNA we deliver on that thinking. We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein. Design Sprints: Not just solving problems faster. Tell us what you think. Designs on the future. Nine months, two internships and a new job at DNA later, I've started to feel like a part of the working design community. It's been strange for me to now be on the inside and hear both public and private sector colleague...

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