thesumof.com.au
You call it desert, we used to live there | TheSumOf
http://thesumof.com.au/portfolio/you-call-it-desert-we-used-to-live-there
You call it desert, we used to live there. You call it desert we used to live there. Previously titled ‘Jilji: Life in the Great Sandy Desert’, the cover of ‘You call it desert we used to live there’ depicts the exodus (and recent return to country) of the people from the Great Sandy Desert. The cover also seeks to convey isolation the isolation of the Great Sandy Desert and the isolation the Aboriginal communities experienced from being away from their country.
thesumof.com.au
de Bono Global | TheSumOf
http://thesumof.com.au/portfolio/de-bono-global
De Bono Global Dr. Edward de Bono’s global management representative commissioned TheSumOf to brand Dr. de Bono’s life’s work and develop a unified visual language. This is the first time it has ever been done in Dr. de Bono’s 50 year career. TheSumOf continues to work in constant and close collaboration with Amanda Mobbs, CEO of de Bono Global. It has truly been a collaborative and enjoyable process. Kevin is also a member of the de Bono Global Advisory Board.
thesumof.com.au
Diabetes Australia | TheSumOf
http://thesumof.com.au/portfolio/diabetes-australia
This is the only project included from TheSumOf founder Kevin Finn’s time as Joint Creative Director of Saatchi Design (2000-2007). Kevin has a personal interest in cause-related work and for him it was important for Diabetes Australia to embrace an optimistic position and to make a statement of intent with their identity marque a visual that could reflect the process of diagnosis, something the wider public could understand and a symbol the organisation could truly rally behind.
thesumof.com.au
Pivotal | TheSumOf
http://thesumof.com.au/portfolio/pivotal
Working closely with SIBA (Spatial Industries Business Association), TheSumOf developed the name, positioning and visual identity for this inaugural and vital event. The goal was to convey the challenges facing our planet, while also recognising the level of speakers who are working towards various solutions including NASA, Sustainable Development Outreach and The Business Of Cities, among others. Adviser on related design material. Richard Simpson, CEO, SIBA. Dame Quentin Byrce by Deanna Hutchinson.
thesumof.com.au
The Australia Project | TheSumOf
http://thesumof.com.au/portfolio/the-australia-project
TheSumOf was invited to participate in a national project addressing Australian cultural identity. Designers, artists and image makers from around the country were invited to submit work with the objective of examining and redefining clichéd national stereotypes in the hope of revealing a unique perspective on contemporary Australian culture. This submission features a set of two posters exploring identity and race relations.
thesumof.com.au
Jason Stevens | TheSumOf
http://thesumof.com.au/portfolio/jason-stevens-publications
thesumof.com.au
Open Manifesto | TheSumOf
http://thesumof.com.au/portfolio/open-manifesto
Open Manifesto is an independent, self-funded and self-published journal of critical writing on graphic design culture. It is the first, and currently the only, journal of its kind based in Australia and was founded in 2003 by award-winning graphic designer, Kevin Finn. Founded on one of Finn’s beliefs: there is wisdom in learning , Open Manifesto sits at the intersection between visual communications, media, politics, culture, economics and social issues. Debbie Millman, Design Matters.
thesumof.com.au
Magabala Diaries | TheSumOf
http://thesumof.com.au/portfolio/magabala-diaries
TheSumOf was commissioned by Aboriginal publishing house Magabala Books to design and develop two desk diaries. From the outset we were interested in understanding how Aboriginal people view the calendar year, which is fluid and circular, but also how we might develop the diaries as a cross-cultural tool. Both diaries (2010 and 2011) include a calendar wheel reflecting Aboriginal seasons combined with Western months, with inside pages featuring excerpts from books by Aboriginal authors.
thesumof.com.au
Grog War | TheSumOf
http://thesumof.com.au/portfolio/grog-war
designistan.org
Partners | Designistan
http://www.designistan.org/partners
Designistan develops and curates content at the crossroads of design and society, for education, media and events. We initiate new stories, projects, products, and working models. Scouting & curation. The organizations we have worked with to develop anything from guest-lectures to full educational programs, from op-eds to 3000 word profiles, from curating a 2 week workshop program to mc-ing an evening on design. Dutch Design Week Trendbook. Morf – Premsela Foundation. BNO Association of Dutch Designers.
SOCIAL ENGAGEMENT