topseos.com
Rankings of Best SEO Companies in Canada | August 2016
http://www.topseos.com/ca/best-seo-companies-in-canada
View rankings of the best firms, companies, consultants, service providers, & online marketing tools by category:. Enterprise Social Management SaaS. Enterprise Web Analytics SaaS. Use the search box below to search for an online marketing company. Alternatively, click on one of the recommended queries below to view the companies other visitors are searching for. Learn more about how we evaluate the best online marketing agencies. Learn more about the companies we evaluate and why. If you’re interested i...
blog.traffick.com
Guide to statistics (intro) — for Yelp-listed business owners « Traffick: The Business of Search
http://blog.traffick.com/2015/01/guide-to-statistics-intro-for-yelp-listed-business-owners
Laquo; Lowering PPC Bids: A Powerful Dynamic. Guide to statistics (intro) — for Yelp-listed business owners. Posted January 15th, 2015 by Andrew Goodman. The issue has been near-beaten-to-death in the United States. In fact, the FTC just concluded a long investigation. Involving hundreds of thousands of pieces of potential evidence that Yelp attempts to pressure businesses to pay for listings in exchange for suppressing negative reviews, but failed to find a smoking gun. If Yelp calls everyone, then even...
blog.traffick.com
Sport Chek’s Big Facebook Ad Test: Revealed « Traffick: The Business of Search
http://blog.traffick.com/2014/04/sport-cheks-big-facebook-ad-test-revealed
Laquo; After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better. Je Me Souviens: The European Court Has to Be Wrong. Sport Chek’s Big Facebook Ad Test: Revealed. Posted April 24th, 2014 by Andrew Goodman. Is online advertising effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study. On the strength of these results, the company will shift 25% of its print ad budget to digital spending in the coming year. Did any other variables affect the result?
blog.traffick.com
The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’? « Traffick: The Business of Search
http://blog.traffick.com/2014/03/the-web-from-an-elite-to-a-mass-medium-the-irony-of-free-and-open
Laquo; Quality Score Isn’t Actionable. Here’s What You Can Do About It. After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better. The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’? Posted March 12th, 2014 by Andrew Goodman. Sir Tim Berners-Lee posted this reflection on the Google Blog. On the 25th anniversary of his invention of the World Wide Web. When did the Web move to being a truly mass medium? When Webcrawler made it easier to search? When Yahoo came along?
blog.traffick.com
Growing Together Can Be Disorienting « Traffick: The Business of Search
http://blog.traffick.com/2014/09/growing-together-can-be-disorienting
Laquo; Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line? In Online Reviews, How Much Negativity Do We Really Want? Growing Together Can Be Disorienting. Posted September 14th, 2014 by Andrew Goodman. We were instrumental to taking the company from below $500,000 in annual revenues to above $50 million. We’re proud of that. We did our part. We were also frequently blown away by the client’s drive, guts, and innovation. That’s nothing, though. If they thought about what was ...
blog.traffick.com
June « 2014 « Traffick: The Business of Search
http://blog.traffick.com/2014/06
Archive for June, 2014. Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line? Wednesday, June 4th, 2014. At a recent keynote by Twitter Canada head Kirstine Stewart. I was struck by how she advised companies to engage their audiences with rich content first and foremost. Though I think I prefer the word ‘useful,’ since utilitarian has at least two other connotations… perhaps Godin’s Free Prize Inside is also worth a re-read in this context). What’s also interesting is th...
blog.traffick.com
In Online Reviews, How Much Negativity Do We Really Want? « Traffick: The Business of Search
http://blog.traffick.com/2014/10/in-online-reviews-how-much-negativity-do-we-really-want
Laquo; Growing Together Can Be Disorienting. Lowering PPC Bids: A Powerful Dynamic. In Online Reviews, How Much Negativity Do We Really Want? Posted October 14th, 2014 by Andrew Goodman. Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars. In a piece by Diane Jermyn in The Globe and Mail. Some people are determined to smell a rat in all this. But I can assure you that HomeStars, TripAdvisor, and Yelp do everything in their power to sniff out fake reviews, and to dev...
blog.traffick.com
December « 2013 « Traffick: The Business of Search
http://blog.traffick.com/2013/12
Archive for December, 2013. Elliptical Trainer at the Airport? Personal Ruminations on 10 “Firsts” in 2013. Tuesday, December 31st, 2013. We, like many of our clients, often feel more comfortable building incrementally on proven wins. The “20-mile march” concept from Jim Collins’ Great by Choice. In light of this, I was surprised to note just how many firsts we were able to achieve this year. Here’s a sampler of ten of them, interspersed with way too many random personal firsts that may sound m...As for ...
blog.traffick.com
Lowering PPC Bids: A Powerful Dynamic « Traffick: The Business of Search
http://blog.traffick.com/2015/01/lowering-ppc-bids-a-powerful-dynamic
Laquo; In Online Reviews, How Much Negativity Do We Really Want? Guide to statistics (intro) — for Yelp-listed business owners. Lowering PPC Bids: A Powerful Dynamic. Posted January 3rd, 2015 by Andrew Goodman. Here today, I’d like to focus on a single underestimated weapon in the PPC advertiser’s arsenal: bidding lower. Let’s assume you lower a few — half-dozen or so — bids in a single ad group on keywords with decent volume. What happens? 2) Because there is generally a smooth curve that leads to lower...
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