philippe.deliere.over-blog.com

taylorisms.com

Taylorisms: June 2010

http://www.taylorisms.com/2010_06_01_archive.html

Sunday, 13 June 2010. Google has just released a suite of competitive analytic tools. To allow AdWords advertisers to compare their performance against an anonymous set of their competitors. Analyze Competition. Great This update will certainly make the auction more efficient (if I remember my A Level Economics, the more information that is available the more perfect the market, or something like that.). But, will it make you a more effective search marketer? Posted by Mark Taylor. Saturday, 5 June 2010.

taylorisms.com

Taylorisms: January 2010

http://www.taylorisms.com/2010_01_01_archive.html

Saturday, 30 January 2010. Campaign was lauched in 18 counries and 7 languages accross the continent and has so far produced:. 4 Mllion user sessions. 9 minutes, 45 seconds average session time. 25% of all sessions results in sharing via email or social networks. Generating almost 1.2mm earned sessions. Posted by Mark Taylor. Wednesday, 27 January 2010. The old adage that Google never advertises is no longer true. Posted by Mark Taylor. Sunday, 17 January 2010. We think about this a lot at Google, becaus...

taylorisms.com

Taylorisms: March 2015

http://www.taylorisms.com/2015_03_01_archive.html

Thursday, 26 March 2015. New research on customer loyalty for my company - Capgemini Consulting. Posted by Mark Taylor. Subscribe to: Posts (Atom). New York, NY, United States. Passionate about technology-enabled, customer-centric marketing and the strategic and executional opportunities it presents to enable us to become smarter, more relevant and ultimately more successful marketers. View my complete profile.

taylorisms.com

Taylorisms: April 2010

http://www.taylorisms.com/2010_04_01_archive.html

Monday, 12 April 2010. Good Cause - Good Execution. BBH London created an interactive billboard to raise money for Barnardo's Children's Charity. Nice, and very effective use of interactivity. Posted by Mark Taylor. Sunday, 4 April 2010. The owner of popular London coffee house Prufrock Coffee. And the current World Barista Champion), Gwilym Davies, has come up with what I consider one of the best retail marketing programs I have seen for a while. Posted by Mark Taylor. Subscribe to: Posts (Atom).

taylorisms.com

Taylorisms: August 2010

http://www.taylorisms.com/2010_08_01_archive.html

Wednesday, 11 August 2010. Did You Say Gold Mine? The recent article in the Wall Street Journal appeared to me to be so fundamentally flawed that I would have to write something about it. Fortunately, my former colleague and current friend, Len Ellis beat me to it and wrote a far better response than I would have done. There’s an old PR saying—“Never argue with someone who buys ink by the barrel and paper by the ton.” So, I won’t post this comment on the. 8217;s web site but will share it here. Persons (...

taylorisms.com

Taylorisms: September 2010

http://www.taylorisms.com/2010_09_01_archive.html

Friday, 3 September 2010. Video Killed The Video Star. Whatever you are doing right now, you need to stop and go check out this amazing web experience. An interactive short film by Chris Milk. Featuring "We Used To Wait" from Arcade Fire. Created with the help of Google, this is a very interesting experiment using HTML5 to showcase the Chrome browser, Google Maps and Google Street View. It works perfectly well on any browser that supports HTML5. Posted by Mark Taylor. Subscribe to: Posts (Atom).

taylorisms.com

Taylorisms: February 2010

http://www.taylorisms.com/2010_02_01_archive.html

Wednesday, 10 February 2010. My Favourite Search Story. Exceptional idea and execution from a Google employee.in creating an example of what Eric Schmidt called "The last bastion of unaccountable spending in corporate America.". Posted by Mark Taylor. Sunday, 7 February 2010. Social networking is now the most popular Internet activity. According to Hitwise, visits to social networking sites now account for more than 13% of all Internet traffic. Posted by Mark Taylor. Subscribe to: Posts (Atom).

taylorisms.com

Taylorisms: December 2009

http://www.taylorisms.com/2009_12_01_archive.html

Thursday, 10 December 2009. Bar Codes on Bars. QR codes are essentially 3D bar codes that can be read by the camera on your mobile phone. They have become increasingly common on products and print ads in the US over the last year or so. Google. Look out for codes on your local. Posted by Mark Taylor. Wednesday, 9 December 2009. Posted by Mark Taylor. Monday, 7 December 2009. In the NYT on a company I did some exploratory work with a couple of years ago with my previous company. Next Jump. The things I sp...

taylorisms.com

Taylorisms: May 2010

http://www.taylorisms.com/2010_05_01_archive.html

Sunday, 30 May 2010. A survey conducted in April 2010 by Capstrat and Public Policy Polling, found 22 % of respondents consider Google searches influential in seeking health information. How significant is this? Well, doctors were credited with 44% reported influence, and the search engine was cited more than twice as often as nurses, pharmacists, advocacy groups and friends or family members. The survey revealed significant differences in the way various segments of society use online communities. A...