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Razor Branding Blog | RUSSO - Lafayette, LA

http://brandrusso.com/razor-branding

Please visit Razor Branding Blog at its new location RazorBrandingBlog.com. And while you’re there, don’t forget to subscribe to be sure you never miss a post!

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LAFAYETTE CONSOLIDATED GOVERNMENT | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/lafayette-consolidated-government

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. The campaign needed to be developed specifically for Acadiana, with the overall purpose to educate motorists, cyclists, and pedestrians about the rules of the road and to encourage tolerance and respect for other modes of transportation among all roadway users. The cam...

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Natchez | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/natchez

Natchez, Mississippi: The city that time forgot. Without a major interstate running through it, Natchez had not developed like so many other towns. This disadvantage became an opportunity to build a whole new business in this town of Southern culture, grace, and beauty. With a multi-media branding campaign that kicked off in. The town saw a 12% increase in weddings within the first year, with some bed and breakfasts seeing up to a 38% increase in bookings over the previous year. Also, The Natchez Cam...

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Lafayette General | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/lgmc

In order to change the conversation, we developed a targeted media buy supported by consumer-based messaging and a creative campaign unlike anything area consumers had seen before; coupled with messaging that highlighted the many clinical and personal advantages with the new remodel. This slideshow requires JavaScript. RUSSO is a strategic branding and communications firm with offices in Lafayette, New Orleans, Nashville. Here, we use consumer insight to develop branding and marketing initiatives tha...

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CC's Coffee | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/ccs-coffee

Was being challenged from all directions. Corporate giants like Starbucks and small independent shops seemed to be everywhere, and all of them were saying the same thing. RUSSO’s Mochasippi campaign used radio and social media to generate and cultivate relationships between the consumer and the CC’s Coffee. With the Mochasippi Social Media campaign, the goal was to develop an engaging voice for CC’s Coffee. This slideshow requires JavaScript. RUSSO is a strategic branding and communications firm with off...

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St. Landry Homestead | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/st-landry-homestead

In St Landry Parish, Louisiana, there exist two long-standing banks that have similar brand identities and almost interchangeable names. People often mix up the two banks, which was a nightmare for everyone. We launched the new brand, and instantly saw a boost in employee moral as well as a great response from the community. This slideshow requires JavaScript. Jaci Russo is a Brand Strategist with more than 20 years of experience on a national level in a cross-section of industries. Her experience ha...

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First Bank and Trust | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/first-bank

First Bank and Trust. During post-Katrina New Orleans, all banks were faced with the mass exodus of customers, thousands of foreclosures, and bankrupt businesses. First Bank and Trust, serving the Greater New Orleans and Gulf Coast region was no exception to the struggles of the community. RUSSO helped leverage the bank’s position as the Official Bank of the New Orleans Saints, while positioning them as a trusted business partner. From this, First Bank Fred was born. This slideshow requires JavaScript.

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Cajun Harley-Davidson | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/cajun-harley-davidson

In the first six months, Cajun Harley-Davidson was consistently one of the top-producing dealerships in their district with more than 30% growth in a single year. This slideshow requires JavaScript. Jaci Russo is a Brand Strategist with more than 20 years of experience on a national level in a cross-section of industries. Her experience has included strategic planning, brand management, national product launches, and media management for local, regional and national clients. Subscribe to our Newsletter.

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Manuel Builders | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/manuel-builders

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Focusing on Manuel’s position as a local, family builder, RUSSO designed a campaign that included print, radio, outdoor, and online components each highlighting their quality work and personal services. This slideshow requires JavaScript. Subscribe to our Newsletter. How to Keep the NEW Facebook Ru...

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Healing House | RUSSO - Lafayette, LA

http://brandrusso.com/portfolio/healing-house

In an area with more than 300 Nonprofit Organizations, each holding multiple fundraisers, Healing House of Acadiana wanted to stand out from the crowd. Although their fundraiser, Family Adventure Day, is a unique experience, the event was not meeting projected growth by its third year. This slideshow requires JavaScript. Jaci Russo is a Brand Strategist with more than 20 years of experience on a national level in a cross-section of industries. Her experience has included strategic planning, brand man...