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Pareto Rules

Jeff Zabin on Precision Marketing

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Pareto Rules | precisionmarketing.typepad.com Reviews
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Jeff Zabin on Precision Marketing
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Pareto Rules | precisionmarketing.typepad.com Reviews

https://precisionmarketing.typepad.com

Jeff Zabin on Precision Marketing

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1

Pareto Rules:

http://precisionmarketing.typepad.com/blog/2006/10/index.html

Jeff Zabin on Precision Marketing. Laquo; September 2006. December 2006 ». A Nation of Three Hundred Million Customer Records. Yesterday, for the first time ever, the Dow Jones Industrial Average closed above 12,000. Two days earlier, the U.S. Census Bureau announced that the United States has now officially became a nation of 300 million people. What do the Dow Jones industrials and the U.S. population have in common, other than having both set new records? For one thing, both are highly dynamic. For ex...

2

Pareto Rules:

http://precisionmarketing.typepad.com/blog/2007/01/index.html

Jeff Zabin on Precision Marketing. Laquo; December 2006. The future of interactive conversation. In case you missed it, the current issue of the scientific journal. Reports that researchers are now able to view the brain activity of people in the throes of making a purchase decision and accurately predict whether or not they’ll actually buy the product or service under consideration. In the meantime, marketers have another way to understand what considerations drive customer purchase decisions on an indi...

3

Pareto Rules: Five out of five consumers prefer precision marketing

http://precisionmarketing.typepad.com/blog/2006/04/five_out_of_fiv.html

Jeff Zabin on Precision Marketing. Laquo; Precision marketing on the first date. Life takes precision marketing ». Five out of five consumers prefer precision marketing. When it comes to contextual marketing I can’t help but think about Marshall McLuhan, the communications visionary and. Who talked a lot about how the medium is the message (but, alas, who may be better known for his cameo appearance in Annie Hall). McLuhan also talked a lot about context. And now comes a nationwide survey. As I may have ...

4

Pareto Rules: When vending machines call you by name

http://precisionmarketing.typepad.com/blog/2006/05/when_vending_ma.html

Jeff Zabin on Precision Marketing. Laquo; The Large Marketing Organization Artistically Considered. Placing Sure Bets on Customer Knowledge ». When vending machines call you by name. What a difference a couple of decades can make. I can’t even remember the last time I had to thrust my weight against a Coke machine, rocking it to try to pry the can loose from its rest stop and release it to the force of gravity. Even state-of-the-art kiosks, such as the prototype Zoom Store. I recently stumbled upon in a ...

5

Pareto Rules: The future of interactive conversation

http://precisionmarketing.typepad.com/blog/2007/01/the_future_of_i.html

Jeff Zabin on Precision Marketing. Laquo; Precision Marketing Is a Green Initiative. The future of interactive conversation. In case you missed it, the current issue of the scientific journal. Reports that researchers are now able to view the brain activity of people in the throes of making a purchase decision and accurately predict whether or not they’ll actually buy the product or service under consideration. In the meantime, marketers have another way to understand what considerations drive customer p...

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Pareto Rules

Jeff Zabin on Precision Marketing. The future of interactive conversation. In case you missed it, the current issue of the scientific journal. Reports that researchers are now able to view the brain activity of people in the throes of making a purchase decision and accurately predict whether or not they’ll actually buy the product or service under consideration. In the meantime, marketers have another way to understand what considerations drive customer purchase decisions on an individual basis. It i...

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