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The Return on Investment of Wine Education | Wine Conversation
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The Return on Investment of Wine Education. June 14, 2011. 8230; or why “consumers need more wine education” is wrong. It would appear to be widely accepted in the wine trade that if only consumers knew more about wine, the more, better (and higher profit) wines they’d buy. On this topic initiated by Wink Lorch. What we need is) more wine education, so people start to want better wines and feel confident about searching for them …. The basic mental model this is based on is something like this:. To an &#...
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Wine Conversation | Themes and tools that make the Wine Conversation run
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Themes and tools that make the Wine Conversation run. Uses the WordPress theme: Standard Theme by 8-Bit. WordPress Plugins we use. Used by millions, Akismet is quite possibly the best way in the world to protect your blog from comment and trackback spam. It keeps your site protected from spam even while you sleep. To get started: 1) Click the "Activate" link to the left of this description, 2) Sign up for an Akismet API key. And 3) Go to your Akismet configuration page, and save your API key. Easily crea...
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Wine Conversation | Conversations about wine, one at a time.
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Wine Bloggers’ Wines from Oddbins. July 25, 2012. So, do wine bloggers have any idea what wines others should drink, or are they just good at telling us about the stuff they like? I was very impressed and intrigued, therefore, to see that 6 of my fellow UK wine bloggers. Got together with Oddbins. To create a selection of wines for the rest of us to enjoy so I just had to buy a case. The basic story is on the Oddbins Wine Bloggers Case. So, I had two simple questions:. 1 Is this a “good idea”? The market...
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Paper Wine Bottle to Rescue Wine Sales? | Wine Conversation
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Paper Wine Bottle to Rescue Wine Sales? November 8, 2013. Does this bottle represent a way to safeguard the future of the wine trade in the UK? This is a bottle made from recycled paper, a plastic liner, and a simple, but effective design. It seems unlikely, yet I find it very exciting. Paperboy, Paper Bottle. There are pouches, tetrapacks. And more that fit the above criteria too. We can energise the volume market for wine, helping producers and retailers across the world. CHANGE WE CAN BELIEVE IN.
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reviews | Wine Conversation
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An update on the ASUS Transformer in action. May 27, 2011. I’ve had the ASUS Eee Pad Transformer. For a little longer now, and it was time for an update on what I’ve been enjoying as I have had lots of conversations in the wine business with people who have been interested in its potential. I also see that Simon Woods is doing the same. Vrazon on stage at LIWF with ASUS Transformer. Apple go from being the coolest kid on the block to the "establishment" that we all want to knock? Text input it nowhere ne...
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The King is Dead! All Hail Caesar! | Wine Conversation
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The King is Dead! April 10, 2015. Majestic Wine has acquired Naked Wines today for around 70 million. On the surface it is a straightforward but interesting business deal giving each a new injection of energy. Underlying this, however, is an interesting story of conquests and empires that are a lot less regal than they are imperial. Read more here on Harpers. 8220;Caesar is considered by many to be one of the greatest military commanders in history.”. Robert McIntosh is a wine blogger and online communic...
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March 8, 2014. This is a brilliant video by a most talented individual, talking about art, content and money. Jack Conte and his impressive beard. I have been a fan of Jack Conte. Individually and as Pomplamoose. For many years. However, my respect for him grew enormously when he also created a most amazing site called Patreon. In this video from XOXO Festival 2013. In the past, YouTube. Views, as a currency, have been devalued. 8220;), and so individuals are displaced by big brands. 8220;It isn’t ...
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Wine Conversation | Conversations about wine, one at a time.
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Miracle of turning water into wine too good to be true? March 13, 2014. When is an April Fool’s joke not an April Fool? When it takes place in March. The promise was astounding, and caught the attention not just of eager wine drinkers, but US and UK national media, with articles in the Daily Mail. And many more. According to reports, the campaign generated 500 million media impressions, thousands of twitter mentions and even a 7000 strong list of supporters willing to fund a kickstarter campaign. Issued ...
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Consumer marketing | Wine Conversation
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Archive - Consumer marketing. Wine on TV comes to a Second Screen. February 5, 2013. Ever wondered what they were drinking on a TV show and wanted to know more? Maybe even try it yourself? We know that product placement in TV and film is very effective if nothing else because of the amount of money that is charged for the privilege. It isn’t just films either, as the experience of Vin de Constance. From South Africa attests when it was included in the second in the “50 Shades” series of books. Consumers ...
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Wine Conversation | Conversations about wine, one at a time.
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Naked Wines’ Latest Marketing Campaign a bit See-Through? November 19, 2014. I just received the latest email marketing campaign from Naked Wines. The UK office – now that they have a presence in the US and Australia this probably needs to be stated), and I’m a little disappointed. I’ve always thought highly of their marketing savvy. The move to rate wines not by stars or points, but simply by whether you would buy the wine again, was genius. It really surprised me. Tricky one this one. The next question...
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