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For Budding Public Relations Professionals: September 2009

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For Budding Public Relations Professionals. Saturday, September 12, 2009. Strategic and Research Knowledge in PR. I've decided to recommit myself to blogging if for no other reason than to keep up my knowledge of the public relations profession. My goal is to read from one of my past PR textbooks once a week and blog about what I learned. This week I've been reading from Manager's Guide to Excellence in Public Relations and Communication Management. Manage the organization's response to issues. Latent pu...

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For Budding Public Relations Professionals: Let's brainstorm!

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For Budding Public Relations Professionals. Wednesday, December 17, 2008. Yesterday I had the opportunity to lead a brainstorming session for an upcoming vehicle launch that I'm working on. In preparation for this meeting, I consulted one of my old college textbooks, S. Trategic Communications Planning for Effective Public Relations and Marketing. 1 Brainstorming should last no less than five minutes and no longer than 20. . 3 Record the session for review later. . These are only a few of the brainstormi...

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For Budding Public Relations Professionals: December 2008

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For Budding Public Relations Professionals. Wednesday, December 17, 2008. Yesterday I had the opportunity to lead a brainstorming session for an upcoming vehicle launch that I'm working on. In preparation for this meeting, I consulted one of my old college textbooks, S. Trategic Communications Planning for Effective Public Relations and Marketing. 1 Brainstorming should last no less than five minutes and no longer than 20. . 3 Record the session for review later. . These are only a few of the brainstormi...

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For Budding Public Relations Professionals: August 2008

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For Budding Public Relations Professionals. Monday, August 11, 2008. Please talk about us: Making our external publics our ambassadors. I've always believed in the importance of making sure employees are provided with the information and tools necessary to be the best kind of ambassadors for a company. I still believe this is important, but in this post I'd like to take it a step further and discuss the importance of inviting those outside of our company or organization to be effective ambassadors. One t...

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For Budding Public Relations Professionals: My last day with PRSA

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For Budding Public Relations Professionals. Friday, February 27, 2009. My last day with PRSA. Tomorrow I'll do something I never thought I would do: I will let my membership in the Public Relations Society of America lapse. With this in mind, however, I’m not sure how valuable my national membership was to me. With the exception of Tactics. Posted by Adam Denison. February 28, 2009 at 6:46 PM. Ha, not many! March 3, 2009 at 8:30 AM. I didn't realize government agencies don't pick up professional membersh...

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For Budding Public Relations Professionals: June 2008

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For Budding Public Relations Professionals. Monday, June 30, 2008. Are newspapers going away? I wanted to stand up and applaud when I read a post by Steven Hodson at Mashable. Who refuted Robert Scoble's opinion on the death of newspapers. Scoble, probably one of the most well read bloggers out there, recently remarked that his son would be probably be witness to the end of the newspaper industry. The fact is that newspapers aren’t going anywhere and chances are they will. Like I said, traditional media ...

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For Budding Public Relations Professionals: May 2008

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For Budding Public Relations Professionals. Thursday, May 1, 2008. PRSA vs. IABC. The other day someone at work remarked that they believe the Public Relations Society of America. Is all about media relations, whereas the International Association of Business Communicators. Is more focused on helping people become better communicators in general. This comment about PRSA being solely focused on media relations really got me thinking about my membership in the Society. Showed me that they are not too diffe...

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For Budding Public Relations Professionals: February 2009

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For Budding Public Relations Professionals. Friday, February 27, 2009. My last day with PRSA. Tomorrow I'll do something I never thought I would do: I will let my membership in the Public Relations Society of America lapse. With this in mind, however, I’m not sure how valuable my national membership was to me. With the exception of Tactics. Posted by Adam Denison. Subscribe to: Posts (Atom). This blog began with a class assignment for my final college PR class. We were required to read chapters from.

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For Budding Public Relations Professionals: August 2011

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For Budding Public Relations Professionals. Monday, August 29, 2011. Characteristics of a Good Communications Leader. Our vice president of communications here at GM. Recently shared some info on the characteristics of a good communications leaders. These are based on recently updated results from a survey of 300 top communications leaders conducted by Heidrick and Struggles. Can integrate these functions, even if not directly responsible for them all, into a comprehensive communications strategy. Has th...

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For Budding Public Relations Professionals: July 2008

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For Budding Public Relations Professionals. Wednesday, July 30, 2008. Don't pitch me, bro! Ok, I admit I stole the title of this post from a flier I saw recently, but I just thought it was hilarious given the context of where it was placed (if you don't get the reference, click here. I recently spoke on behalf of General Motors at the Social Networking Conference. In San Francisco, and during a break in sessions I noticed some fliers on a table with the phrase "Don't pitch me bro! I believe there is valu...