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Project Re: Brief is an advertising experiment that has brought back some of the most iconic ads in history (Coca-Cola's 'Hilltop', Volvo's 'Drive it like you hate it', Avis's 'We try harder', and Alka-Seltzer's 'I can't believe i ate the whole thing') and re imagined them for the web. With the help of the original creators, Harvey Gabor, Amil Gargano, Paula Green, Bob Pasqualina, and Howie Cohen and Google some of the country's most loved campaigns have a new medium to live within and inspire the creative

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Project Re: Brief is an advertising experiment that has brought back some of the most iconic ads in history (Coca-Cola's 'Hilltop', Volvo's 'Drive it like you hate it', Avis's 'We try harder', and Alka-Seltzer's 'I can't believe i ate the whole thing') and re imagined them for the web. With the help of the original creators, Harvey Gabor, Amil Gargano, Paula Green, Bob Pasqualina, and Howie Cohen and Google some of the country's most loved campaigns have a new medium to live within and inspire the creative

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1 the documentary

2 download app

3 newsletter

4 subscribe for updates

5 coca cola

6 hilltop

7 art director

8 volvo

9 hate it

10 alka seltzer

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Home | Project Re: Brief by Google | projectrebrief.com Reviews

https://projectrebrief.com

Project Re: Brief is an advertising experiment that has brought back some of the most iconic ads in history (Coca-Cola's 'Hilltop', Volvo's 'Drive it like you hate it', Avis's 'We try harder', and Alka-Seltzer's 'I can't believe i ate the whole thing') and re imagined them for the web. With the help of the original creators, Harvey Gabor, Amil Gargano, Paula Green, Bob Pasqualina, and Howie Cohen and Google some of the country's most loved campaigns have a new medium to live within and inspire the creative

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projectrebrief.com

1

Volvo | Project Re: Brief by Google

http://www.projectrebrief.com/volvo

Project Re: Brief by Google. Mobile and Tablet Apps App Available. By Harvey Gabor,. Drive it like you. By Amil Gargano,. I can't believe I ate. By Howie Cohen,. By Paula Green,. Drive it like you hate it" (1962) - Amil Gargano,. It is an interesting idea that someone would try and resurrect work,. And see if they could use that as a bridge to the current Volvo brand. Amil Gargano, 1966. Mobile and Tablet Apps. Can't download the app? Click here to watch the experience unfold on tablet. When you own a ca...

2

Coke | Project Re: Brief by Google

http://www.projectrebrief.com/coke

Project Re: Brief by Google. Mobile and Tablet Apps App Available. By Harvey Gabor,. Drive it like you. By Amil Gargano,. I can't believe I ate. By Howie Cohen,. By Paula Green,. Hilltop" (1971) - Harvey Gabor, Art Director. Forty years ago Bill Backer and myself had a wish, and that was to. Buy the world a Coke. I am honored to have lived long enough to see. That wish become a reality.". Harvey Gabor, 1971. Mobile and Tablet Apps. Can't download the app? The response to the commercial was unprecedented&...

3

Avis | Project Re: Brief by Google

http://www.projectrebrief.com/avis

Project Re: Brief by Google. Mobile and Tablet Apps App Available. By Harvey Gabor,. Drive it like you. By Amil Gargano,. I can't believe I ate. By Howie Cohen,. By Paula Green,. We Try Harder" (1962) - Paula Green, Copywriter. We presented a company that was willing to work for you. It was sort of like tacking up the manifesto on the door.". Paula Green’s line We try harder is still used by the brand today. This year we. Teamed up with Paula and Avis to re-imagine her ground-breaking work for the web.

4

Alka-Seltzer | Project Re: Brief by Google

http://www.projectrebrief.com/alka-seltzer

Project Re: Brief by Google. Mobile and Tablet Apps App Available. By Harvey Gabor,. Drive it like you. By Amil Gargano,. I can't believe I ate. By Howie Cohen,. By Paula Green,. I Can’t Believe I Ate the Whole Thing (1972). Howie Cohen, Copywriter and Bob. Pasqualina, Art Director. People need to be communicated with in an emotional way, and. Storytelling is the best way to do that.". Howie Cohen and Bob Pasqualina, 1966. Mobile and Tablet Apps. Can't download the app? View The Original Work. Howie and ...

5

The Documentary | Project Re: Brief by Google

http://www.projectrebrief.com/documentary

Project Re: Brief by Google. Mobile and Tablet Apps App Available. By Harvey Gabor,. Drive it like you. By Amil Gargano,. I can't believe I ate. By Howie Cohen,. By Paula Green,. Synopsis of the film - Coming this spring. Originally from Hollywood, Paula Green worked as a secretary at Fawcett Publications before embarking on what became a formidable career at Doyle Dane Bernbach. Working with art director Helmut Krone, she created a campaign for Avis that not only revolutionized the company but the e...

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All about Design and Technology. June 29, 2012. Google came up with a great idea of bringing back few of the advertising legends from 1960’s and 1970’s , and putting together their creative minds with the latest technology. Harvey Gabor, the art director of “Hilltop” (Coca-Cola commercial, 1971), recreated it for today’s generation. You can check the whole documentary at http:/ www.projectrebrief.com/. Blog at WordPress.com. All about Design and Technology. Blog at WordPress.com.

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Project Re: Brief | All about Design and Technology

https://allaboutdesignandtechnology.wordpress.com/2012/06/29/project-re-brief

All about Design and Technology. June 29, 2012. Google came up with a great idea of bringing back few of the advertising legends from 1960’s and 1970’s , and putting together their creative minds with the latest technology. Harvey Gabor, the art director of “Hilltop” (Coca-Cola commercial, 1971), recreated it for today’s generation. You can check the whole documentary at http:/ www.projectrebrief.com/. Leave a Reply Cancel reply. Enter your comment here. Address never made public).

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June | 2012 | All about Design and Technology

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All about Design and Technology. Monthly Archives: June 2012. June 29, 2012. Google came up with a great idea of bringing back few of the advertising legends from 1960’s and 1970’s , and putting together their creative minds with the latest technology. Harvey Gabor, the art director of “Hilltop” (Coca-Cola commercial, 1971), recreated it for today’s generation. You can check the whole documentary at http:/ www.projectrebrief.com/. Create a free website or blog at WordPress.com. Blog at WordPress.com.

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Google Lets Original Mad Men Reimagine Classic Ads [VIDEOS]

http://mashable.com/2012/03/09/google-reimagines-ads

We're using cookies to improve your experience. Click Here to find out more. Google Lets Original Mad Men Reimagine Classic Ads [VIDEOS]. What if Don Draper got in a time machine and had access to 2012's array of digital tools? That's the question that inspired Google. S latest advertising initiative. Dubbed " Project Re: Brief. So what do these ad pioneers do with this new technology? What do you think? Should old ads like this be updated or are they better left to the history books? More in Social Media.

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Project Re: Brief by Google. Mobile and Tablet Apps App Available. By Harvey Gabor,. Drive it like you. By Amil Gargano,. I can't believe I ate. By Howie Cohen,. By Paula Green,.

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