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Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

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Four Corners Communications

Drew Kerr

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Four Corners Communications

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Drew Kerr's PR ROCK AND ROLL | prrockandroll.com Reviews

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Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product. - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

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Drew Kerr's PR ROCK AND ROLL | prrockandroll.com Reviews

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Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

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prrockandroll.com

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Drew Kerr's PR ROCK AND ROLL: August 2012

http://www.prrockandroll.com/2012_08_01_archive.html

Thursday, August 9, 2012. The ingenious Great Vibrator Giveaway. Give credit to Trojan for pulling off the best public relations stunt of the summer. According to the New York Times. The cost of giving away 10,000 vibrators from from two Manhattan "pleasure" carts would be $350,000, and that's in retail value. From ABC News and Huffington Post. The New York Post even posted a video to go with the bust. Posted by Drew Kerr. Subscribe to: Posts (Atom). Subscribe in a reader. I create and execute strategic ...

2

Drew Kerr's PR ROCK AND ROLL: January 2011

http://www.prrockandroll.com/2011_01_01_archive.html

Wednesday, January 26, 2011. How Not To Look For A PR Firm #2: My nephew, the publicist. Years ago, my firm was basically the finalist to win a new media account. We aced the interviews, and had what we thought was a great meeting with the division's chief executive, really almost to receive a blessing of everybody else's decision. She added the kicker: they're a nice person and all, but they don't seem to know much about what we do. However, just because a member of your family is in public relations me...

3

Drew Kerr's PR ROCK AND ROLL: Apple doesn't need publicists -- just journalists

http://www.prrockandroll.com/2012/09/apple-doenst-need-publicists-just.html

Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

4

Drew Kerr's PR ROCK AND ROLL: September 2012

http://www.prrockandroll.com/2012_09_01_archive.html

Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

5

Drew Kerr's PR ROCK AND ROLL: The ingenious Great Vibrator Giveaway

http://www.prrockandroll.com/2012/08/the-ingenious-great-vibrator-giveaway.html

Thursday, August 9, 2012. The ingenious Great Vibrator Giveaway. Give credit to Trojan for pulling off the best public relations stunt of the summer. According to the New York Times. The cost of giving away 10,000 vibrators from from two Manhattan "pleasure" carts would be $350,000, and that's in retail value. From ABC News and Huffington Post. The New York Post even posted a video to go with the bust. Posted by Drew Kerr. Subscribe to: Post Comments (Atom). Subscribe in a reader. I create and execute st...

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theprbusiness.com

Drew Kerr's The PR Business: June 2011

http://www.theprbusiness.com/2011_06_01_archive.html

Drew Kerr's The PR Business. Wednesday, June 8, 2011. Gas to the fire: how not to respond to angry customers. Sometimes companies gamble on a product or idea, whether they aware of it or not, and the results can possibly backfire. At those times, you have to suck it up and admit you may have been wrong, and here's how you will fix it for the immediate future. It's crisis communications 101. Before I even cracked the first page, I thought to myself, "Uh oh.". Who are these beauty pros, how many nomination...

theprbusiness.com

Drew Kerr's The PR Business: October 2010

http://www.theprbusiness.com/2010_10_01_archive.html

Drew Kerr's The PR Business. Wednesday, October 27, 2010. Jimmy Kimmel: "How Charlie Sheen's Publicist Copes". Speaking with the press. Thursday, October 14, 2010. Interpreter needed for Google PR rep's replies to NY Times columnist. Here's a corporate PR response that would make double talk master Professor Irwin Corey. Proud, courtesy of Google. On its site, Google announced. It was shutting down 800-GOOG-411, its free phone voice-activated directory service, on November 12. Not satisfied with that res...

theprbusiness.com

Drew Kerr's The PR Business: May 2011

http://www.theprbusiness.com/2011_05_01_archive.html

Drew Kerr's The PR Business. Monday, May 23, 2011. Hacks vs. Flacks: when the pot calls the kettle black. Publicists have their flacks. Journalists have their hacks. Yet neither profession seems to smell their own stink. What public relation giant Burson-Marsteller did for Facebook, trying to plant negative stories on Google's stand on privacy, was really business as usual in some corners of the profession. Facebook could have taken out an advertisement pointing out Google's flaws. The insane stalking do...

theprbusiness.com

Drew Kerr's The PR Business: January 2012

http://www.theprbusiness.com/2012_01_01_archive.html

Drew Kerr's The PR Business. Tuesday, January 17, 2012. Sorry, Mark, but many startups DO need PR help. and desperately. Dallas Mavericks owner, investor and tireless blogger Mark Cuban posted a defense. Of his "Why startups should never hire a PR firm" statement this week after he got blasted by various publicity folks. He backtracks a bit, but I have to say, a lot of what he says is rather disingenuous. Granted, there are some startups that should. Not all PR firms are alike. It’s amazing how oft...

theprbusiness.com

Drew Kerr's The PR Business: March 2012

http://www.theprbusiness.com/2012_03_01_archive.html

Drew Kerr's The PR Business. Thursday, March 1, 2012. Somehow, the press takes "The American Mustache Institute" seriously. Whoever oversees H.R. Block's public relations, please give them a raise. Although taxing mustaches is about as long a logical stretch to doing your taxes as me being nominated for President in the fall, the press somehow has been taking this very obvious. PR stunt far more seriously than it warrants. To wear their clothes in a press release. For calling out CBS. Will this actually ...

drewkerrpress.com

Drew Kerr - Strategy & Placement Portfolio: Break YouGov BrandIndex's "Apple fanboy aging" data in The Wall Street Journal

http://www.drewkerrpress.com/2012/08/break-yougov-brandindexs-apple-fanboy.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Break YouGov BrandIndex's "Apple fanboy aging" data in The Wall Street Journal. August 9, 2012, 3:22 PM. Apple “Genius” Ads, Though Panned, May Have Special Target. 8220;These ads are causing a widespread gagging response, and deservedly so,” he said in a recent blog post. 8211;in which come...

drewkerrpress.com

Drew Kerr - Strategy & Placement Portfolio: Place Bloomberg Markets ranking of richest family offices with targeted UK, Asia and US media

http://www.drewkerrpress.com/2012/08/place-bloomberg-markets-ranking-of.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Place Bloomberg Markets ranking of richest family offices with targeted UK, Asia and US media. HSBC's Family Office Business Retains World Number One Crown. HSBC Private Wealth Solutions, part of UK/Hong Kong-listed HSBC. The ranking, which features in the September issue of Bloomberg Markets.

drewkerrpress.com

Drew Kerr - Strategy & Placement Portfolio: Arrange Tenthwave's work on Facebook/CNN's voting app in Mashable, goes viral

http://www.drewkerrpress.com/2012/08/arrange-tenthwaves-work-on-facebookcnns.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Arrange Tenthwave's work on Facebook/CNN's voting app in Mashable, goes viral. Facebook App Helps You Share Political Views. Want to wear your political allegiance proudly on your Facebook. Profile this election season. 8220;With Election Day right around the corner, it’s time for ever...

drewkerrpress.com

Drew Kerr - Strategy & Placement Portfolio: Arrange for Ad Age to publish YouGov BrandIndex's Olympics halfway point perception data

http://www.drewkerrpress.com/2012/08/arrange-ad-age-to-publish-yougov.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Arrange for Ad Age to publish YouGov BrandIndex's Olympics halfway point perception data. Olympics Ads Reverse BP Brand Perceptions. YouGov BrandIndex Examines Olympic Marketers' Ads. Published: August 08, 2012. It derived scores ranging from 100 to -100 by subtracting negative feedback from...

drewkerrpress.com

Drew Kerr - Strategy & Placement Portfolio: Extensive interview with me on behalf of client YouGov BrandIndex on page 3 of NY Post

http://www.drewkerrpress.com/2012/09/extensive-interview-with-me-on-behalf.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Extensive interview with me on behalf of client YouGov BrandIndex on page 3 of NY Post. Ritz cracker the top snack in the US. 6:41 AM, September 24, 2012. 12:35 AM, September 24, 2012. When it comes to snacks, Americans are puttin’ on the Ritz. 8220;Guys probably want a snack they can grab r...

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Drew Kerr's PR ROCK AND ROLL

Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

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