iipmthinktank.com
The IIPM Think Tank
http://www.iipmthinktank.com/index.html
Click here for latest issue of The Great Indian Dream titled "The Power Prism". Click here for latest issue of The India Economy Review titled "Urban Development". 4P's Business and Marketing. India tops the list of 30 most. Source: Retailer's Association of India. The IIPM Think Tank - Initiatives. HR - The Non-Affirmative 'Yes'. It's a beautiful day! Change Is No Child's Play. HR - Have you looked inside the sleeves? The economics of happiness. Choice of monetary policy regime in US. In the intellectua...
monojitlahiri.blogspot.com
Advertising - Big Idea: March 2013
http://monojitlahiri.blogspot.com/2013_03_01_archive.html
Advertising - Big Idea. An IIPM Think Tank Blog). Saturday, March 16, 2013. CAN ADVERTISING REALLY PROMOTE GENDER SENSITISATION? The Indian Chapter of the International Advertising Association (IAA) has recently launched a gender sensitisation initiative to fundamentally change the societal attitude towards women. But, the big question remains:. If they were really so concerned about right and wrong, wouldn’t at least one person raise his/her hand to veto campaigns against the insulting and regress...
monojitlahiri.blogspot.com
Advertising - Big Idea: January 2013
http://monojitlahiri.blogspot.com/2013_01_01_archive.html
Advertising - Big Idea. An IIPM Think Tank Blog). Friday, January 18, 2013. Guess who’s the INDIAN MARKETER’S NEWEST CHALLENGE? 4Ps B&M examines the challenges and opportunities that these little dynamites offer to the communication pundits and checks out whether they are on the same, page, chapter, book! Do they have the appropriate skill-set to decode and swing it, their way? 8220;She is just 5 but madam has a mind of her own! Clothes, food, snacks, cold drinks, TV programmes, outing spots, even friend...
monojitlahiri.blogspot.com
Advertising - Big Idea: March 2012
http://monojitlahiri.blogspot.com/2012_03_01_archive.html
Advertising - Big Idea. An IIPM Think Tank Blog). Friday, March 09, 2012. EMOTIONS VS. RATIONALITY. WHEN HERO'S FALL, SHOULD BRANDS WALK TALL? THE ONGOING INSURANCE TVC WITH YUVRAJ SINGH HAS UNLEASHED QUITE SOME QUESTIONS ON THE LINES THAT SHOULD BE DRAWN BY AGENCIES. 4Ps B&M's MONOJIT LAHARI ATTEMPTS TO REFEREE THIS EMOTIONAL ISSUE. Jab tak balla chalta hai, thaat hain. Jab balla nahin chalega tho. Is the line between reel and real suddenly blurring? Which point of view works? As a communication practit...
monojitlahiri.blogspot.com
Advertising - Big Idea: August 2012
http://monojitlahiri.blogspot.com/2012_08_01_archive.html
Advertising - Big Idea. An IIPM Think Tank Blog). Monday, August 20, 2012. 50 CHEERS FOR THE 5 DECADES. AND THE LESSONS WITHIN. YOU CAN CRITICIZE THEIR MARKETING IF YOU REALLY WANT TO NITPICK, BUT EVEN THEN, YOU’LL NEVER BE ABLE TO GET A STRAND OFF THEIR LEGENDARY ADVERTISING. MONOJIT LAHIRI TRIES TO DECODE WHAT MAKES AMUL’S ADVERTISING SO ENDURINGLY ENDEARING EVEN IN ITS FIFTH DECADE AND WHAT CAN INDIAN MARKETERS LEARN FROM IT. How did it all begin? Whose Big Idea was it? While he was convinced of its c...
planmanconsulting.weebly.com
Planman Media - PLANMAN CONSULTING
http://planmanconsulting.weebly.com/planman-media.html
Planman Motion Picture Creations. Is the media and publishing wing of Planman, and is the fastest growing media house in India. It publishes 2 business magazines( 4Ps Business and Marketing. And Business and Economy. A current affairs magazine ( The Sunday Indian. In 14 Indian languages and India's only HR magazine, The Human Factor, apart from publishing various journals in association with IIPM. Think Tank and a web newspaper( The Daily Indian. 4Ps Business, Marketing and Advertising Awards 2009.
planmanconsulting.weebly.com
Planman HR - PLANMAN CONSULTING
http://planmanconsulting.weebly.com/planman-hr.html
Planman Motion Picture Creations. Does the following functions:. Inducting and On boarding. Strategic fit between business strategy and hr strategy. Helps in decision making and problem solving. Value added service, cost optimization, focus on talent management. Focus on quality, technology and service delivery. Skill update to focus on new challenges. Executive Search- We offer careers not jobs. Offer wide market sectors. Innovative method to select candidates for a specific job. Create a free website.
4psbusinessandmarketing.com
Welcome to 4Ps Business and Marketing
http://4psbusinessandmarketing.com/related-links.asp
Follow Arindam Chaudhuri on Twitter. ProfArindam Chaudhuri's Fan Club. Follow Rajita Chaudhuri on twitter. Became a Fan of IIPM Prof. Rajita Chaudhuri on Facebook. Became a Fan of IIPM Prof. Arindam Chaudhuri on Facebook. Discover the Diamond in You by Prof. Arindam Chaudhuri. Join IIPM Alumni All India Group. IIPM Present's Ciceros Challenge '10. IIPM 4Ps B School Quiz - Live with SRK. Arindam Chaudhuri's Official Blog - Passionate About India. Rajita Chaudhuri's Official Blog - Busniess is Marketing.