causebranding.blogspot.com
With Love, Here for Good: Who's Your Angel? Check out JCPenney's Angel Giving Tree Online
http://causebranding.blogspot.com/2009/11/whos-your-angel-check-out-jcpenneys.html
With Love, Here for Good. Sylvia writes about her journey of learning cause marketing and corporate philanthropy. She believes with love and perseverance, the world can be a warmer and cozier place to live and hope. Tuesday, November 10, 2009. Check out JCPenney's Angel Giving Tree Online. When adult-customers find writing a letter to the Santa Claus is too childish, they've got another option at this holiday season: send a gift in need to an angel designated by the. Angel Giving Tree Online. Grasped my ...
causebranding.blogspot.com
With Love, Here for Good: Getting the Message Right for the New Consumer/Donor (Care2 - BBMG)
http://causebranding.blogspot.com/2009/11/getting-message-right-for-new.html
With Love, Here for Good. Sylvia writes about her journey of learning cause marketing and corporate philanthropy. She believes with love and perseverance, the world can be a warmer and cozier place to live and hope. Monday, November 16, 2009. Getting the Message Right for the New Consumer/Donor (Care2 - BBMG). Check out this SlideShare Presentation:. Getting the Message Right for the New Consumer/Donor (Care2 - BBMG). From Care2.com and frogloop.com (blog). Subscribe to: Post Comments (Atom). Boston Coll...
causebranding.blogspot.com
With Love, Here for Good: Case Study of Luna Bar: Tips that Show "You Care"
http://causebranding.blogspot.com/2009/11/case-study-of-luna-bar-tips-that-show.html
With Love, Here for Good. Sylvia writes about her journey of learning cause marketing and corporate philanthropy. She believes with love and perseverance, the world can be a warmer and cozier place to live and hope. Wednesday, November 18, 2009. Case Study of Luna Bar: Tips that Show "You Care". You need to start by believing in the great social impact you are going to create. You need to see through the lens of your consumers (what exactly do they care? Will make a difference. Here's what I think:.
causebranding.blogspot.com
With Love, Here for Good: Häagen-Dazs Loves Honey Bees: the Right Cause Could Be the Best
http://causebranding.blogspot.com/2009/11/haagen-dazs-loves-honey-bees-right.html
With Love, Here for Good. Sylvia writes about her journey of learning cause marketing and corporate philanthropy. She believes with love and perseverance, the world can be a warmer and cozier place to live and hope. Thursday, November 26, 2009. Häagen-Dazs Loves Honey Bees: the Right Cause Could Be the Best. Häagen-Dazs told me the story about bees' dire situation in an interesting viral video:. When I first watched the video on the microsite dedicated to the campaign ". Häagen-Dazs Loves Honey Bees.
causebranding.blogspot.com
With Love, Here for Good: Rely on Your Folks and Make the Cause Campaign Fun: Time to "Create A Pepper" at Chili's to Support St. Jude Children's Research Hospital
http://causebranding.blogspot.com/2009/11/rely-on-your-folks-and-make-cause.html
With Love, Here for Good. Sylvia writes about her journey of learning cause marketing and corporate philanthropy. She believes with love and perseverance, the world can be a warmer and cozier place to live and hope. Sunday, November 29, 2009. Rely on Your Folks and Make the Cause Campaign Fun: Time to "Create A Pepper" at Chili's to Support St. Jude Children's Research Hospital. My most sincere gratitude goes to Twitter. So what's so special about Chili's " Create-A-Pepper. Embodying support for a cause ...
causebranding.blogspot.com
With Love, Here for Good: Are You Sure Your CSR Programs Are Bringing Measurable Results?
http://causebranding.blogspot.com/2009/11/are-you-sure-your-csr-programs-are.html
With Love, Here for Good. Sylvia writes about her journey of learning cause marketing and corporate philanthropy. She believes with love and perseverance, the world can be a warmer and cozier place to live and hope. Friday, November 20, 2009. Are You Sure Your CSR Programs Are Bringing Measurable Results? But even if you did everything perfectly. how do you measure your CSR benefits on the business? Are they loyal customers or just getting attracted by the corporations' riveting responsible behaviors?
causebranding.blogspot.com
With Love, Here for Good: Spreading Love, Hope and Good Vibes @ Life is Good
http://causebranding.blogspot.com/2009/11/spreading-love-hope-and-good-vibes-life.html
With Love, Here for Good. Sylvia writes about her journey of learning cause marketing and corporate philanthropy. She believes with love and perseverance, the world can be a warmer and cozier place to live and hope. Sunday, November 8, 2009. Spreading Love, Hope and Good Vibes @ Life is Good. This too shall pass" - Steven Gross wrote me this months ago when I was going through an almost-devastating personal ordeal. Steve, the "Founding Playmaker" of. A non-profit sponsored by. So Life is GOOD. The produc...
marketing-sensei.blogspot.com
Marketing Notes: January 2010
http://marketing-sensei.blogspot.com/2010_01_01_archive.html
Wry Insights into the world of Advertising, Media, Consumerism, Social-Psychology and Business. This blog has moved. Please visit: http:/ spaceagencynotes.blogspot.com/. Friday, January 29, 2010. Where Print went wrong.sorry Digital Ad Networks. Print has had a double whammy when it comes to revenues. One is their fault which was free news sites with digital ad networks, the second was out of their control - Craig's List which killed the Classified Ad revenue source. From the BBC, NPR, and Economist.
marketing-sensei.blogspot.com
Marketing Notes: November 2009
http://marketing-sensei.blogspot.com/2009_11_01_archive.html
Wry Insights into the world of Advertising, Media, Consumerism, Social-Psychology and Business. This blog has moved. Please visit: http:/ spaceagencynotes.blogspot.com/. Friday, November 27, 2009. Wednesday, November 11, 2009. Behavorial Targeting, the Good, the Bad, and the Ugly. This post is aimed at Google, Facebook, Twitter, and all Ad Serving Networks. What I want. I want the retailer to send me a pop up saying if I buy within the next 60 mins I get something. Free accessory. $50 off....Brands ob...
marketing-sensei.blogspot.com
Marketing Notes: Are Brands Scared of Social or is Social over Hyped
http://marketing-sensei.blogspot.com/2010/08/are-brands-scared-of-social-or-is.html
Wry Insights into the world of Advertising, Media, Consumerism, Social-Psychology and Business. This blog has moved. Please visit: http:/ spaceagencynotes.blogspot.com/. Sunday, August 15, 2010. Are Brands Scared of Social or is Social over Hyped. The attached link from Clickz.com highlights 5 great Location Based Marketing Campaigns and 5 bad ones. I want to discuss the value here of Social and Location Based Services if done right, then some reasons not to be Social or use Location Based Services.
SOCIAL ENGAGEMENT