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ramalytics.com

Ramalytics

Marketing blog by Ram Krishnan, Chief Marketing Officer of Frito-Lay. Ram looks at marketing and technology strategies to personalize the marketing and content experience that brand marketers provide to consumers.

http://www.ramalytics.com/

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Ramalytics | ramalytics.com Reviews
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Marketing blog by Ram Krishnan, Chief Marketing Officer of Frito-Lay. Ram looks at marketing and technology strategies to personalize the marketing and content experience that brand marketers provide to consumers.
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Ramalytics | ramalytics.com Reviews

https://ramalytics.com

Marketing blog by Ram Krishnan, Chief Marketing Officer of Frito-Lay. Ram looks at marketing and technology strategies to personalize the marketing and content experience that brand marketers provide to consumers.

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1

Brazil: Deals & Splurges Driving Growth in Retail — Ramalytics

http://www.ramalytics.com/blog/2016/9/14/deals-splurges-driving-growth-in-brazilian-grocery-retail

Ram Krishnan Takes Marketing Personally. Brazil: Deals and Splurges Driving Growth in Retail. September 15, 2016. I recently had the pleasure of visiting São Paulo, Brazil, for a market tour, customer immersion, and team meetings. I returned with fresh insights about the consumer and retail landscape in this vibrant country the world’s 8th largest. Between 2009 and 2013, Brazil was a hot growth market. The Insight: Growth at the Low and High End. Brazil has a high level of income bifurcation and this was...

2

Ireland: Living Experiential at the Guinness Storehouse — Ramalytics

http://www.ramalytics.com/blog/2016/7/1/living-experiential-at-the-guinness-storehouse

Ram Krishnan Takes Marketing Personally. Ireland: Living Experiential at the Guinness Storehouse. July 01, 2016. I know I’ve talked in the past about Experiential Marketing and how it works hand in hand with Behavioral Economics theories, but now I can say I’ve had the opportunity to put ‘theory’ to a real-world test. The first floor is really devoted to telling the story of the company and it’s ingredients, and it does so in extremely compelling ways. The Storehouse uses interactive, dynamic display...

3

Going out with a bang — Ramalytics

http://www.ramalytics.com/blog/2016/2/12/going-out-with-a-bang

Ram Krishnan Takes Marketing Personally. Going out with a bang. February 12, 2016. Last weekend, Ten years after it first brought consumer-generated content to center stage, Doritos hosted its final Crash the Super Bowl, a program that in many respects shaped the brand in the eyes of consumers. How do you say goodbye to a decade-long program that was responsible for consistently producing some of the best content to come out of the biggest day of the year for advertising? Tied to our war room activities ...

4

Changing gears without losing momentum — Ramalytics

http://www.ramalytics.com/blog/2016/2/21/changing-gears-without-losing-momentum

Ram Krishnan Takes Marketing Personally. Changing gears without losing momentum. February 21, 2016. If it isn’t broken, why fix it? It’s a common mantra in many industries, but in marketing, this phrase is as good as a death sentence. In my view, you should always be thinking about the ‘next message.’ Consumer tastes are ever-changing, and as marketers we have to evolve alongside them. February 21, 2016.

5

China: Grocery Markets Are Thriving Online and In Real Life — Ramalytics

http://www.ramalytics.com/blog/2016/11/10/chinese-grocery-markets-are-thriving-online-and-in-real-life

Ram Krishnan Takes Marketing Personally. China: Grocery Markets Are Thriving Online and In Real Life. November 14, 2016. The Chinese grocery retail market is one of contrasts. Shoppers have flocked online in the past several years, and the $41B Chinese e-grocery market is the world’s largest by a wide margin. Retailers of all sizes have taken note and are making big bets. Still say that going to the grocery store is a fun, engaging experience. Many are developing new food and beverage. Innovations tailor...

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