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Will Online Video Really Become Like TV? | Randall Beard's Blog
https://randallbeard.wordpress.com/2014/01/06/will-online-video-really-become-like-tv
Randall Beard’s Blog. Top 10 “Marketing with Impact” Blog Posts. Will Online Video Really Become Like TV? Will Online Video Really Become Like TV? More from BeetTV on the convergence of linear TV and Online Video:. This entry was posted on Monday, January 6th, 2014 at 9:02 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0. Feed You can leave a response. From your own site. Laquo; Previous Post. Next Post ». Leave a Reply Cancel reply. Enter your comment here.
Beyond Reach, Frequency & GRP’s: How Media Influences Your Brands Advertising | Randall Beard's Blog
https://randallbeard.wordpress.com/2010/06/21/beyond-reach-freqency-grps
Randall Beard’s Blog. Top 10 “Marketing with Impact” Blog Posts. Beyond Reach, Frequency and GRP’s: How Media Influences Your Brands Advertising. How much does media really matter once your brand has great advertising? Is reach all that counts? We now know from research that media form factors and personality likely matter greatly to advertising performance they are performance amplifiers whose volume can either dial up or dial down your ads’ performance. And why does this matter to Marketers? Interestin...
Ad Measurement Grows Up | Randall Beard's Blog
https://randallbeard.wordpress.com/2014/01/08/ad-measurement-grows-up-ad-measurement-g
Randall Beard’s Blog. Top 10 “Marketing with Impact” Blog Posts. Ad Measurement Grows Up. Ad Measurement Grows Up. Ad measurement grows up with holistic focus on Reach, Resonance and Reaction:. Einstein once said: “make everything as simple as possible, but no simpler.”. Answering 3 simple questions will improve your advertising performance:. 1) Am I reaching my intended audience? 2) Is my advertising changing attitudes? 3) Is it driving sales? Feed You can leave a response. From your own site. Get Blog ...
My Take on Back to School #Advertising i | Randall Beard's Blog
https://randallbeard.wordpress.com/2014/09/01/my-take-on-back-to-school-advertising-i
Randall Beard’s Blog. Top 10 “Marketing with Impact” Blog Posts. My Take on Back to School #Advertising i. My Take on Back to School #Advertising in @AdWeek http:/ ow.ly/AVaf3. This entry was posted on Monday, September 1st, 2014 at 8:00 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0. Feed You can leave a response. From your own site. Laquo; Previous Post. Next Post ». Leave a Reply Cancel reply. Enter your comment here. Address never made public). Advertis...
How to Make “In-Game” Adjustments to Improve Advertising ROI | Randall Beard's Blog
https://randallbeard.wordpress.com/2012/03/26/in-game-adjustments-improve-advertising-roi
Randall Beard’s Blog. Top 10 “Marketing with Impact” Blog Posts. How to Make “In-Game” Adjustments to Improve Advertising ROI. Imagine a coach who only shows up after the game to find out the final score. No half-time adjustments, no in-game adjustments based on what’s working and what’s not. Is this good coaching? Advertiser as Coach - Why Advertising ROI Isn't the Final Score. Coaching After the Game is Over. In my last post, Driving Higher Advertising ROI Without Big Data. The 3R framework illustrates...
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The Marketess 5 Marketing Lessons I learned at the Gun Range » The Marketess
http://www.themarketess.com/2009/07/5-marketing-lessons-i-learned-at-the-gun-range
5 Marketing Lessons I learned at the Gun Range. Submitted by Krista Neher. On Monday, 27 July 2009. I recently went to a gun range (as a Canadian living the US I am mildly obsessed. With American Gun Culture). The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can be applied to marketing. Lesson 1: Spray and Pray is NOT the Most Effective Approach. Lesson 2: Strategy Counts for Nothing if the Execution Sucks. Lesson 5: ...
Jackie Ross | Ping Blog: September 13, 2009
http://blog.pingpartners.com/ping-blog/2009/09/13/index.html
Jackie Ross Ping Blog. February 24, 2010. October 17, 2009. October 8, 2009. September 22, 2009. September 15, 2009. September 13, 2009. September 8, 2009. September 3, 2009. September 2, 2009. August 31, 2009. Laquo; September 8, 2009. September 15, 2009 ». I Wouldn't Say I've Been Missing It, Bob. In my coaching practice, I work with marketers evaluating a career move. Among the many job attributes we discuss are company size and culture. . Generally, a big company me. Es from on high). Its generally n...
Jackie Ross | Ping Blog: September 22, 2009
http://blog.pingpartners.com/ping-blog/2009/09/22/index.html
Jackie Ross Ping Blog. February 24, 2010. October 17, 2009. October 8, 2009. September 22, 2009. September 15, 2009. September 13, 2009. September 8, 2009. September 3, 2009. September 2, 2009. August 31, 2009. Laquo; September 15, 2009. October 8, 2009 ». You landed the interview. Youve done your homework on the company, the hiring manager, the position itself. Suit pressed, list of questions prepped, and smart answers practiced. Ready to go! Feeling - if you didnt get. You didnt nail the interview.
Jackie Ross | Ping Blog: February 2010
http://blog.pingpartners.com/ping-blog/2010/02/index.html
Jackie Ross Ping Blog. February 24, 2010. October 17, 2009. October 8, 2009. September 22, 2009. September 15, 2009. September 13, 2009. September 8, 2009. September 3, 2009. September 2, 2009. August 31, 2009. Laquo; October 2009. Octobter 17, 2009: The last time I blogged. That was more than four months ago! Oh well. This just isnt my thing. In my very. I mentioned my resistance to this medium. and I confessed to being a late adopter. Revision: Non-adopter. Not happenin. . I felt I should address.
brandexperiencematters.blogspot.com
Brand Experience Matters: Consumers will remember a brand experience more readily than a load of brand facts
http://brandexperiencematters.blogspot.com/2012/11/consumers-will-remember-brand.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Sunday, 11 November 2012. Consumers will remember a brand experience more readily than a load of brand facts. Post in 2008 I wrote:. A collection of perceptions in the mind of the consumer”. So, what shapes consumer perceptions? A load of stuff will shape their perceptions but a key driver of it will be their experiences of a brand. It is each and every brand experience that shapes what the brand is in the mind of consumer. Andrew Weir ...
brandexperiencematters.blogspot.com
Brand Experience Matters: Advocacy must be a focus for the whole brand organisation, not just marketing
http://brandexperiencematters.blogspot.com/2009/01/driving-advocacy-is-not-just-job-of.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Saturday, 17 January 2009. Advocacy must be a focus for the whole brand organisation, not just marketing. One of the most powerful ways to persuade a consumer to become an advocate is by delivering compelling brand experiences every time they encounter a brand. I have been playing around with a conceptual framework (below) that aims to help with mapping the main moments that consumers' encounter a brand. Is when the consumer buys again.
brandexperiencematters.blogspot.com
Brand Experience Matters: 01/01/2013 - 02/01/2013
http://brandexperiencematters.blogspot.com/2013_01_01_archive.html
Promise - Deliver - Delight - at all stages of the Path to Advocacy. Tuesday, 29 January 2013. Brands must deliver what they promise. A key tenet of my view on brand success is that is is vital that a brand delivers what it promises. There is an excellent article in. At Forrester) about how brands need to carefully match what they promise in their communications with what they are capable of delivering. The article talks about two airline ads:. In contrast a recent. It isn't complicated. Check-out the.
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80A West Hollis Road. Hollis, New Hampshire 03049. Web: www.randallclark.org. Am, Ph.D., University of Chicago. BA, JD., University of Virginia. St John's University, Department of Philosophy. Assistant Professor, 2011 present. Licensed to practice in Massachusetts (since 2004) and New Hampshire (since 2011). University of Florida, Levin College of Law. Visiting Assistant Professor, 2008 09. George Mason University School of Law. Visiting Assistant Professor, 2006 08. Judicial Clerk, 2002 03.
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Randall Beard's Blog | Marketing with Impact
Randall Beard’s Blog. Top 10 “Marketing with Impact” Blog Posts. My Take on Back to School #Advertising i. September 1, 2014. My Take on Back to School #Advertising in @AdWeek http:/ ow.ly/AVaf3. 5 Advertising Game Changers. June 5, 2014. I speak frequently at advertising industry events, and probably the single most frequent question I get is this:. 5 Advertising Game Changers. 1 Content: More Than a Pipeline. 2 Media Planning: More than Audiences. All of the media agencies are being asked for more from...
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