twoshadesofgreen.wordpress.com
Solar City continued | Two Shades of Green
https://twoshadesofgreen.wordpress.com/2010/01/15/solar-city-continued
Two Shades of Green. January 15, 2010 · Filed under Solar. Utilizes a number of best practices with respect to navigation:. Provides multiple entry points for various sections. It accomplishes that by incorporating horizontal navigation treatments without appearing too busy and through the use of drop-down menus. Upon clicking into a section the site then includes a secondary nav bar below the first facilitating navigation, and it also employs breadcrumbs. Leave a Reply Cancel reply. You are commenting u...
twoshadesofgreen.wordpress.com
June | 2010 | Two Shades of Green
https://twoshadesofgreen.wordpress.com/2010/06
Two Shades of Green. Archive for June, 2010. Own Energy – Community Wind Development. June 13, 2010 · Filed under Wind. Has a well-designed, well-written website (by my good friend Tess Forte. Unfortunately the site does not leverage its potential given the firm’s business model of building ‘community’ wind farms. If the underlying business model is the development and curating of community wind products logically they would utilize facebook, twitter, or some other Web 2.0. Basic areas of improvement.
twoshadesofgreen.wordpress.com
Empower CES — Consumer Marketing | Two Shades of Green
https://twoshadesofgreen.wordpress.com/2009/12/28/empower-ces-consumer-marketing
Two Shades of Green. Empower CES — Consumer Marketing. December 28, 2009 · Filed under Solar. The direct-to-consumer marketing for Empower CES. Could really use a lot of help. The design remains amateurish, however we will not focus on that component, which can be easily improved if the right resources are hired. Empower should further highlight the benefits, and have links providing more detail to each of them. In simple terms, how much will the average household save? Are there studies that prove this?
twoshadesofgreen.wordpress.com
Own Energy – Community Wind Development | Two Shades of Green
https://twoshadesofgreen.wordpress.com/2010/06/13/own-energy-community-wind-development
Two Shades of Green. Own Energy – Community Wind Development. June 13, 2010 · Filed under Wind. Has a well-designed, well-written website (by my good friend Tess Forte. Unfortunately the site does not leverage its potential given the firm’s business model of building ‘community’ wind farms. If the underlying business model is the development and curating of community wind products logically they would utilize facebook, twitter, or some other Web 2.0. Basic areas of improvement. Update the site more frequ...
twoshadesofgreen.wordpress.com
Empower CES | Two Shades of Green
https://twoshadesofgreen.wordpress.com/2009/12/22/empower-ces
Two Shades of Green. December 22, 2009 · Filed under Solar. Has a number of areas for improvement. The site is lacking in navigation, discoverability, and most significantly, engagement. The company is relatively young, yet upon arriving at the website you feel as if it was designed in the mid-90s. The homepage, while thankfully not a wasteful landing page a la Sunpower, has too many navigation points, with gigantic buttons, and no mention of what Empower actual does. Who will be visiting our site? You a...
twoshadesofgreen.wordpress.com
One Roof Energy – Solar Power Direct-to-Consumer | Two Shades of Green
https://twoshadesofgreen.wordpress.com/2010/07/27/one-roof-energy-solar-power-direct-to-consumer
Two Shades of Green. One Roof Energy – Solar Power Direct-to-Consumer. July 27, 2010 · Filed under Solar. A residential solar power provider, has a simple yet comprehensive website. The site is relatively well-designed and makes use of some basic SEO concepts, including the following:. Title tags include targeted keywords and phrases, and vary from page to page. Meta name=description tags also vary from page to page and include targeted keywords and phases. The site is also lacking in interactive element...
twoshadesofgreen.wordpress.com
Two Shades of Green | Marketing Renewable Energy Online The Right Way | Page 2
https://twoshadesofgreen.wordpress.com/page/2
Two Shades of Green. Empower CES — Consumer Marketing. December 28, 2009 · Filed under Solar. The direct-to-consumer marketing for Empower CES. Could really use a lot of help. The design remains amateurish, however we will not focus on that component, which can be easily improved if the right resources are hired. Empower should further highlight the benefits, and have links providing more detail to each of them. In simple terms, how much will the average household save? Are there studies that prove this?
twoshadesofgreen.wordpress.com
January | 2010 | Two Shades of Green
https://twoshadesofgreen.wordpress.com/2010/01
Two Shades of Green. Archive for January, 2010. January 15, 2010 · Filed under Solar. Utilizes a number of best practices with respect to navigation:. Provides multiple entry points for various sections. It accomplishes that by incorporating horizontal navigation treatments without appearing too busy and through the use of drop-down menus. Upon clicking into a section the site then includes a secondary nav bar below the first facilitating navigation, and it also employs breadcrumbs. Utilizes many best pr...