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RIMtailing: Think Through How to Wipe to the New
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Shopper psychology tactics to get your Retailing In Motion. Monday, October 29, 2012. Think Through How to Wipe to the New. It’s once again time for my participation in the annual Bathroom Blogfest. Each blogger is to write from their interpretation of this year’s theme, “Still Climbing Out.” For me, the theme brings to mind change. How to gently and cleanly wipe shoppers and ourselves along. Kimberly-Clark did much right in introducing the product:. At product introduction, Kimberly-Clark estimated firs...
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RIMtailing: Saturate Your Store with Sweet Smiles
http://rimtailing.blogspot.com/2015/08/saturate-your-store-with-sweet-smiles.html
Shopper psychology tactics to get your Retailing In Motion. Thursday, August 6, 2015. Saturate Your Store with Sweet Smiles. Researchers at University of California-San Diego and University of Michigan offered thirsty study participants a serving of a beverage. Along with this, some were exposed to a brief image of a frowning face and some to a brief image of a smiling face. The exposure was so brief that any notice of the emotion would almost surely be subconscious. Click below for more:. 8220;Excellent...
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RIMtailing: Impress from the First
http://rimtailing.blogspot.com/2014/09/impress-from-first.html
Shopper psychology tactics to get your Retailing In Motion. Monday, September 8, 2014. Impress from the First. Shoppers are greatly influenced by what happens early on. First impressions set the scene. This is true to some extent for all consumers and, for people shopping in a group, the initial sights, sounds, and smells have a greater effect on the probability of return visits than do the experiences when paying for their purchases, exiting the store, or finding the car in the parking lot. 8220;Excelle...
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RIMtailing: Book Tours of Your Esteemed Merchandise
http://rimtailing.blogspot.com/2014/09/book-tours-of-your-esteemed-merchandise.html
Shopper psychology tactics to get your Retailing In Motion. Monday, September 29, 2014. Book Tours of Your Esteemed Merchandise. When offering high-end merchandise at healthy margins, you’d like to broaden your market, but not jeopardize the merchandise’s prestige image. A demonstration of the risk and a way to avoid it are offered by a Harvard University experiment. Click below for more:. Stay Ready to Sell Luxury. Limit Social Media for Prestige Appeal. Label Freebies as Samples. At your local retailer...
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RIMtailing: Offer Grandparent/Grandchild Experiences
http://rimtailing.blogspot.com/2013/02/offer-grandparentgrandchild-experiences.html
Shopper psychology tactics to get your Retailing In Motion. Thursday, February 14, 2013. Carol Banks Setter with online marketing consultants Band Digital has written a tactic-filled MediaPost article. Recommending that travel retailers offer up experiences which affluent grandparents can enjoy with their young grandchildren. I believe many of her ideas would be profitable for a broader range of retailers and shoppers:. You might offer a family activity for free as a traffic-builder. The travel retai...
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RIMtailing: Shape Customer Reviews to Your Advantage
http://rimtailing.blogspot.com/2015/08/shape-customer-reviews-to-your-advantage.html
Shopper psychology tactics to get your Retailing In Motion. Monday, August 3, 2015. Shape Customer Reviews to Your Advantage. For your profitability: Sell Well: What Really Moves Your Shoppers. Click below for more:. Motivate Shoppers Using Their Time Benchmarks. Encourage Reviewers to Identify Themselves. Posted by Bruce D. Sanders, PhD. Subscribe to: Post Comments (Atom). Search the Entire RIMtailing Blog. This Week's Featured RIMtailing Channel Video. A Boxful of Tweets for You. 8221; “Excellent...
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RIMtailing: Encourage Reviewers to Identify Themselves
http://rimtailing.blogspot.com/2011/06/encourage-reviewers-to-identify.html
Shopper psychology tactics to get your Retailing In Motion. Friday, June 17, 2011. Encourage Reviewers to Identify Themselves. Following this logic, it might seem that anonymity would be helpful when a review about you or your products is negative in tone. Shoppers would figure the reviewer with the criticism is hiding out in order to avoid responsibility for their statements. This would make the review less credible, and so less influential. Click below for more:. Make Your Product Reviews Credible.
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RIMtailing: Label as Small to Increase Trial
http://rimtailing.blogspot.com/2010/12/label-as-small-to-increase-trial.html
Shopper psychology tactics to get your Retailing In Motion. Monday, December 20, 2010. Label as Small to Increase Trial. 8220;Try a little bit. Maybe you’ll like it, and you’ll want lots more.”. Your customers have heard that since they were small children resisting any sort of change in familiar diet or habits. Now that they’re old enough to make their own shopping decisions, small change still pays off. Click below for more:. Make the Sale a Slice at a Time. Give Shoppers a Comparison Point. Or Amazon&...
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RIMtailing: Shelve Self-Control with Risk Mates
http://rimtailing.blogspot.com/2014/06/shelve-self-control-with-risk-mates.html
Shopper psychology tactics to get your Retailing In Motion. Monday, June 30, 2014. Shelve Self-Control with Risk Mates. Texas A&M University and Vanderbilt University researchers randomly paired study participants, asked each pair to review a short film, and put a bowl of jelly beans on a table between the two reviewers. How did the degree of candy gobbling affect the relationship between the study participants? In deciding whether to make a purchase, each shopper consciously or subconsciously weighs the...
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RIMtailing: August 2015
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Shopper psychology tactics to get your Retailing In Motion. Monday, August 31, 2015. Beware the Rushin’ Language. To address that issue, the researchers investigated what leads store visitors to feel under tight time pressure even when time is not, in fact, tight. They discovered it has to do with goal conflict. Shoppers who perceive they’re in a rush often are having trouble balancing tradeoffs among item alternatives or between buying and not buying anything at all. Click below for more:. Simplify for ...
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