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Gil Effron's "Here's How I See It!": July 2008

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Sunday, July 20, 2008. The Power of "Thank You". Everyone knows that saying “thank you” is a nice thing to do. Sure, it’s common courtesy… but it also makes a big and often lasting impression. Although the salesperson says “thank you” when taking the order, clients and customers like to hear it again. But mail, email, and the phone are extremely personal ways to say “thank you.”. The fold-over insert cards have comp...

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Gil Effron's "Here's How I See It!": July 2007

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Tuesday, July 17, 2007. Many business owners spend the majority of their lives suffering in silence. They have no one to talk to. Their spouse has heard the same tale of woe too many times. Their close friends change the subject when any conversation about business comes up. His employees tell him exactly what they think he wants to hear. In other words, they’re all alone! If you’re not currently working with ...

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Gil Effron's "Here's How I See It!": August 2008

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Sunday, August 24, 2008. It’s Not What You Want To Say, But What They Want To Hear! A new client asked me to write a sales letter. Naturally, I think I’m pretty good at writing sales letters. Heck, my Remington and I have been at it a long time. I finally had to stop and dig deeper into his objections to what I was writing. 8220;Your personality ultimately will emerge… and will be a bonus to them. But for ...I went ...

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Gil Effron's "Here's How I See It!": March 2009

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Saturday, March 28, 2009. Remind Me To Remind You! My friend Gary Anzalone. Invited me to be the “guest speaker” at his mastermind group last Friday. As you might expect from a group that has been meeting monthly for about three years, the eight members of the group know each other extremely well. He reminded me that everyone in business already knows everything. Gary nailed it. We do know what we need to do&#46...

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Gil Effron's "Here's How I See It!": Social Media Pays Off

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Sunday, March 22, 2009. Social Media Pays Off. Curious to know if all the time I’ve been spending learning LinkedIn, Facebook, and Plaxo was paying off, I Googled “Gil Effron.” Much to my surprise, the very first listing was my recently updated profile on LinkedIn - my fully-updated profile that incorporates all the tricks I’ve been learning thanks to Hilary Topper. And LinkedIn expert Jan Wallen. I found this a lit...

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Gil Effron's "Here's How I See It!": December 2007

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Monday, December 17, 2007. Avoid The Creative Abyss. The creative process is important. Without it, the world of marketing and advertising would be lost, because creative ideas inspire people to take action. Unfortunately, the creative process is also a black hole. Where the unwary enter, never to return. When businesses are planning and deliberating over what to do, they often lose valuable selling time. One way to...

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Gil Effron's "Here's How I See It!": St. Patrick's Day Parade, NYC

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Tuesday, March 17, 2009. St Patrick's Day Parade, NYC. It was a great day for a parade and. drats. I missed it. It wasn't as though I was standing on the wrong street corner. I was chained to my desk getting ready for two days out and about. Avenue and watch the Irish celebrate their day. And parade around the park without. Their winter coats and without their winter hats and without their winter gloves. To them, th...

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Gil Effron's "Here's How I See It!": Remind Me To Remind You!

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Saturday, March 28, 2009. Remind Me To Remind You! My friend Gary Anzalone. Invited me to be the “guest speaker” at his mastermind group last Friday. As you might expect from a group that has been meeting monthly for about three years, the eight members of the group know each other extremely well. He reminded me that everyone in business already knows everything. Gary nailed it. We do know what we need to do&#46...

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Gil Effron's "Here's How I See It!": Late For Dinner

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Gil Effron's "Here's How I See It! Personal and professional observations and commentary. Friday, April 3, 2009. When you arrive late for dinner, you may miss out. The good stuff could be gone and you’re left with only soggy green beans and red Jello. Being a relatively latecomer to social media such as LinkedIn, I thought I’d be missing out. Through the past several weeks, however, I’ve learned that it doesn’t matter when you arrive… just so you do. Subscribe to: Post Comments (Atom).