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RodSpots: Rod Schwartz on Radio Advertising

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Saturday, February 12, 2011. If you would like to continue to follow RodSpots (Rod Schwartz's Radio Advertising Blog). Please take a moment to visit the new site. On the title bar there. Thanks very much. See you shortly! Links to this post. Monday, January 17, 2011. Serving Two Masters: the Radio Station and the Radio Advertising Client. We can bring the two objectives into ...

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RodSpots: Rod Schwartz on Radio Advertising | rodspots.blogspot.com Reviews

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RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Saturday, February 12, 2011. If you would like to continue to follow RodSpots (Rod Schwartz's Radio Advertising Blog). Please take a moment to visit the new site. On the title bar there. Thanks very much. See you shortly! Links to this post. Monday, January 17, 2011. Serving Two Masters: the Radio Station and the Radio Advertising Client. We can bring the two objectives into ...

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RodSpots: Rod Schwartz on Radio Advertising | rodspots.blogspot.com Reviews

https://rodspots.blogspot.com

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Saturday, February 12, 2011. If you would like to continue to follow RodSpots (Rod Schwartz's Radio Advertising Blog). Please take a moment to visit the new site. On the title bar there. Thanks very much. See you shortly! Links to this post. Monday, January 17, 2011. Serving Two Masters: the Radio Station and the Radio Advertising Client. We can bring the two objectives into ...

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rodspots.blogspot.com

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RodSpots: Rod Schwartz on Radio Advertising: Ted Williams, Take Two

http://rodspots.blogspot.com/2011/01/ted-williams-take-two.html

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Thursday, January 13, 2011. Ted Williams, Take Two. When Ted Williams first burst into the national conversation a couple of weeks ago, everybody-and-his-brother in media were trying to get a piece of him. Many viewed his discovery as his salvation, seemingly the end of his hard life. That he hasn't been able to handle the pressure confirm it. Dr Phil put it this way:. If Ted...

2

RodSpots: Rod Schwartz on Radio Advertising: "The High Price of Saying Yes to Everything"

http://rodspots.blogspot.com/2011/01/high-price-of-saying-yes-to-everything.html

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Monday, January 03, 2011. The High Price of Saying Yes to Everything". That headline jumped off the page yesterday morning, as though it had been placed there just for me. I have been learning that "Saying Yes to Everything" almost always creates as many difficulties as it tries to solve. Reflecting on how this tendency had gained ascendancy. My own life, last spring I wrote:.

3

RodSpots: Rod Schwartz on Radio Advertising: Attention: Direct Response Radio Advertisers

http://rodspots.blogspot.com/2010/12/attention-direct-response-radio.html

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Friday, December 31, 2010. Attention: Direct Response Radio Advertisers. Dear Direct Response Radio Advertiser:. If your product or service truly serves a worthwhile purpose, and provides a valuable solution to a significant problem. You will find it unnecessary, even counterproductive, to bludgeon listeners with endless, mindless repetition of your toll-free telephone number.

4

RodSpots: Rod Schwartz on Radio Advertising: September 2010

http://rodspots.blogspot.com/2010_09_01_archive.html

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Friday, September 10, 2010. Even Though I'm Not a 2010 Radio-Mercury Awards Finalist. I'm thrilled to see that the Radio Station-Produced category is back in the money this year, with seven local radio commercials. Competing for the $10,000 prize. We've invited members of Radio Sales Cafe. Naturally, I'm disappointed that none of my entries made it into the finals this year&#...

5

RodSpots: Rod Schwartz on Radio Advertising: October 2009

http://rodspots.blogspot.com/2009_10_01_archive.html

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Monday, October 19, 2009. Getting $ (Cash, Trade, or Comps) For Social Media Posts? Bloggers, Facebookers, Tweeters, and others who receive compensation (cash, trade, comps, etc.) in exchange for publishing product promotions or reviews must disclose this fact, or face the wrath of the Federal Trade Commission. Links to this post. Subscribe to: Posts (Atom). 8220;Coming Attra...

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jaymitchellsradiorants.blogspot.com

Jay Mitchell's Radio Rants: March 2010

http://jaymitchellsradiorants.blogspot.com/2010_03_01_archive.html

Thursday, March 11, 2010. A Good Idea Gone Bad? While rooting around the Internet the other day, I flashed on the Small Market Radio Operators Caucus and wondered whether they had never put up their new website, the prospect of which was announced with a great flourish a couple of years ago. Should we lament this loss? Bud Walters, The Cromwell Group. John Dille, Federated Media. Rolland Johnson, Three Eagles Communications. Gunther Meisse, WVNO/WROM. Steve Newberry, Commonwealth Broadcasting. If you don...

rodschwartz.com

home - Rod Schwartz on the World Wide Web

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Rod Schwartz on the World Wide Web. Welcome to my little placeholder on the World Wide Web. Please scroll down to view or visit my individual websites. Licking on any link will open that site in a new browser window. Thanks for stopping by. Sound Ideas for Building Business. Serving radio stations and advertisers with syndicated radio features for holidays, seasonal celebrations, and special events. Copywriting and campaign development for radio advertisers. My Freelance Work - Website under construction.

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Jay Mitchell's Radio Rants: RAB Resurgent

http://jaymitchellsradiorants.blogspot.com/2010/05/rab-resurgent.html

Thursday, May 27, 2010. With the RAB’s announcement about its expanded, enhanced online presence, there is evidence that, to paraphrase Mark Twain, rumors of the demise of their services department have been greatly exaggerated. There is so much emphasis on all things digital today that we sometimes lose sight of the fact that 90-95% of our revenues still come from good old radio sales. And radio salespeople still need the basic tools to present our medium and our stations in the best light. Communicatio...

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rodspots.blogspot.com

RodSpots: Rod Schwartz on Radio Advertising

RodSpots: Rod Schwartz on Radio Advertising. An insider's insights for anyone who creates, sells, or invests in radio advertising. Saturday, February 12, 2011. If you would like to continue to follow RodSpots (Rod Schwartz's Radio Advertising Blog). Please take a moment to visit the new site. On the title bar there. Thanks very much. See you shortly! Links to this post. Monday, January 17, 2011. Serving Two Masters: the Radio Station and the Radio Advertising Client. We can bring the two objectives into ...

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Rod Schwartz's radio advertising blog | Do You Buy, Sell, or Create Radio Advertising? Let's get acquainted.

Rod Schwartz's radio advertising blog. Do You Buy, Sell, or Create Radio Advertising? Let's get acquainted. About Me – Rod Schwartz. Fishy Business: “Stop Running That Ad! March 6, 2015. The customer was obviously upset. She complained to the supermarket owner:. I was listening to news talk 1150 and heard your advertisement for “Fresh Atlantic Salmon”. I just wanted to let you know you are pushing a product that almost every educated consumer knows is garbage. Sigh) You can’t please everybody. I’ve...

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The Best Rods Shop. Sunday, April 22, 2012. Sage TCX Fly Rod - 6119-4 TCX Switch. Sage TCX Fly Rod - 6119-4 TCX Switch Reviews. Sage TCX Fly Rod - 6119-4 TCX Switch Sage. It's what you're looking for or not". And special offers that you can not miss. Click it. To view the details of Sage TCX Fly Rod - 6119-4 TCX Switch Sage. Price you Unthinkable on Sage TCX Fly Rod - 6119-4 TCX Switch Sage. If you want to make sure before making a purchase Sage TCX Fly Rod - 6119-4 TCX Switch Sage. Go to Store Now!