360degreeview.blogspot.com
360 Degree View: Is Private Label Taking on Water?
http://360degreeview.blogspot.com/2009/06/is-private-label-taking-on-water_10.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. Jun 10, 2009. Is Private Label Taking on Water? That according to numbers from The Nielsen Company, sales of private label goods in food, drug and mass lost share. Year-over-year for the period ending April 18, 2009. For retailers who were simply sourcing for higher gross margin, the picture is bleaker as they factor in all the costs of taking responsibility. Improvement, and win-win results? Follow me on Twitter. Profess...
360degreeview.blogspot.com
360 Degree View: Post-Crisis Retail Taking Shape
http://360degreeview.blogspot.com/2009/05/dominant-mindset-among-branded-product_13.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. May 13, 2009. Post-Crisis Retail Taking Shape. The dominant mindset among branded product makers and retailers struggling to survive in today's tough economic environment is not only clear and homogeneous across companies, it's logic is rarely challenged by the media and Wall Street pundits: . Cut costs, lower prices, improve "value" to the consumer. Don't get me wrong, efficiency is a [very! The good news is that signs ...
360degreeview.blogspot.com
360 Degree View: Togues Off to Sysco
http://360degreeview.blogspot.com/2009/05/hats-off-to-sysco-worlds-biggest.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. May 19, 2009. Togues Off to Sysco. Kudos to Sysco, the world’s biggest broadline food wholesale distributor. And hats off to Business Week for catching them doing it right. In many industries, when business is off, manufacturers and distributors don’t respond this way at all. They don’t bend to the task of improving their distribution system. They step up their advertising. Subscribe to: Post Comments (Atom). Alliance for...
360degreeview.blogspot.com
360 Degree View: The Factor, Hidden No Longer
http://360degreeview.blogspot.com/2009/07/factor-hidden-no-longer.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. Jul 29, 2009. The Factor, Hidden No Longer. In good times, factoring is a good business. In bad times it is not. CIT’s peril gives us a surprising, and therefore, excellent object lesson in what some of those risks entail. Subscribe to: Post Comments (Atom). Follow me on Twitter. Writers, Strategists and Blogs I Read. Keough's Corner (Industrial Channels). Bridget Brennan @ female factor. David P. Reed.
360degreeview.blogspot.com
360 Degree View: Say It Ain’t So, Mike
http://360degreeview.blogspot.com/2009/05/say-it-aint-so-mike.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. May 16, 2009. Say It Ain’t So, Mike. Abercrombie and Fitch, one of the lone holdout brands steadfastly upholding its image and price premium, has finally capitulated. . CEO Mike Jeffries announced yesterday. That Abercrombie had to drop its resistance to " a headwind where the consumer is reluctant to spend on premium brands. The company website already has a huge SUMMER CLEARANCE sign plastered across its landing page.
360degreeview.blogspot.com
360 Degree View: Untapped Innovation Opportunity
http://360degreeview.blogspot.com/2009/05/untapped-innovation-opportunity.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. May 6, 2009. Business Week recently published its annual survey of top executives’ ratings of the world’s “ 25 Most Innovative Companies. 8221; About 80% are manufacturers. In every case but one, the spotlighted innovations have to do with the manufacturer’s product-service bundle: Nokia. 8217;s high-end devices, Samsung. So, you may say, What else did you expect? Where the competition isn. Follow me on Twitter. Professo...
360degreeview.blogspot.com
360 Degree View: Private Brand Supplier Comes Out
http://360degreeview.blogspot.com/2009/07/private-brand-supplier-comes-out.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. Jul 31, 2009. Private Brand Supplier Comes Out. Along with investors, I’ve been watching Ralcorp Holdings closely since it bought Post Cereals from Kraft Foods in late 2007. Post was half as big as Ralcorp ($1 billion in sales versus $2 billion), making it a big gulp to swallow. Sheer size is one challenge to integrating Post. The other, bigger challenge is in meshing the marketing and distribution. So far the evidence is...
kelloggmbaclassof2011.com
Kellogg MBA Class of 2011: February 2011
http://www.kelloggmbaclassof2011.com/2011_02_01_archive.html
Monday, February 28, 2011. Great discussion for Mktg Channels case. I just got back from a fantastic discussion with classmates about our next Marketing Channels. Case on Stihl, an interesting German outdoor, hand-held power equipment manufacturer that also happens to have some funny commercials. Written by Orlando O'Neill. Planning the last quarter and the victory lap. My last round of bidding. With Prof. Allon. I still want to gain international exposure beyond a short stint, so I'll have to take that ...
360degreeview.blogspot.com
360 Degree View: iPhone a Home Run for AT&T
http://360degreeview.blogspot.com/2009/08/iphone-home-run-for-at.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. Aug 31, 2009. IPhone a Home Run for AT&T. AT&T gave up a lot to get its exclusive deal on Apple's iPhone. Increased data load on its network. Martin Peer's latest story here. While I can understand how easy it is to draw this conclusion, upon deeper analysis I think this view is flawed. New iPhone customers might have accounted for 25% of AT&T's "Gross" new. Subscribers in the first quarter of 2009. Success at gaining...
360degreeview.blogspot.com
360 Degree View: Getting Back on Target
http://360degreeview.blogspot.com/2009/05/target-corporation-strong-mass-merchant.html
Go-To-Market Strategy Voice of the Customer Marketing Channels Customer Experience. May 11, 2009. Getting Back on Target. Target Corporation, a strong mass merchant respected for its fashion and branding sense, has watched its stock drop as investors have turned toward Wal. Mart and its hyper-efficient operations. I read today that a big investor is agitating for new strategies. In other words, moves that will make it more Wal. There are other ways to win against Wal. Mart volume to get that. . Just as a...
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