buildbuzz.blogspot.com
Build Buzz: April 2010
http://buildbuzz.blogspot.com/2010_04_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Friday, April 30, 2010. Help Journalists Do Their Jobs. Publicists exist to make sure their employers or clients are portrayed favorably in the news. One of the easiest ways to do that is to be responsive when a journalist requests information. It's too bad more publicists don't know this. Hahahaha. Not so much. It's not that hard to...
buildbuzz.blogspot.com
Build Buzz: March 2010
http://buildbuzz.blogspot.com/2010_03_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Monday, March 29, 2010. Join Our Free Book Publicity Teleseminar on April 7, 2010. My colleague Terry Whalin, a publisher, author, and former literary agent, has talked me into doing a free Q&A teleseminar for the subscribers of his newsletter (. And I’d like you to join the call, too, if you can. How to build book buzz. After you su...
buildbuzz.blogspot.com
Build Buzz: August 2010
http://buildbuzz.blogspot.com/2010_08_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Wednesday, August 25, 2010. How to announce your book with an e-mail blast. What’s the best way to announce your book via e-mail? 8221;) or self-serving (“If you buy my book on Amazon at 11 am tomorrow morning, my book might become a best-seller! Start with the text from your back book cover. It’s not about you. It’s about the ...
buildbuzz.blogspot.com
Build Buzz: January 2011
http://buildbuzz.blogspot.com/2011_01_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Friday, January 21, 2011. Be your own book publicist. When it comes to book promotion, most authors are either paralyzed because they don't know what to do or where to begin, or they're throwing money at the latest tactic because they've heard that's what everyone else is doing. I understand both, but neither is good. What promotiona...
buildbuzz.blogspot.com
Build Buzz: February 2011
http://buildbuzz.blogspot.com/2011_02_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Tuesday, February 15, 2011. Top elements to include in your online news room. TEKgroup's top 20 elements in their order of importance:. For smaller organizations, including nonprofits, in order of importance, based on the information I look for when looking for article and interview sources:. Social media links (not page). TEKgroup a...
buildbuzz.blogspot.com
Build Buzz: The press release isn't dead yet
http://buildbuzz.blogspot.com/2011/01/press-release-isnt-dead-yet.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Wednesday, January 19, 2011. The press release isn't dead yet. I'm sure that Heather Whaling's Ragan.com column, " 10 alternatives to sending a press release. A well-written press release will still get used. If you want a fill-in-the-blanks template, you might like this resource. Oh yeah, sure, you can put a YouTube video up there o...
buildbuzz.blogspot.com
Build Buzz: December 2010
http://buildbuzz.blogspot.com/2010_12_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Tuesday, December 21, 2010. How to sell more books on Amazon. Book marketing coach Dana Lynn Smith has just introduced another helpful short book in her "The Savvy Book Marketer" series of how-to guides. How to Sell More Books on Amazon. How to Sell More Books on Amazon. Helps authors discover how to:. Posted by Sandra Beckwith.
buildbuzz.blogspot.com
Build Buzz: March 2011
http://buildbuzz.blogspot.com/2011_03_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Friday, March 11, 2011. Authors and public speaking: 5 reasons to be an author who speaks. When my humor book,. WHY CAN’T A MAN BE MORE LIKE A WOMAN? Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions. Leverage the book to earn more through speaking fees. Is it worth it for you?
buildbuzz.blogspot.com
Build Buzz: July 2010
http://buildbuzz.blogspot.com/2010_07_01_archive.html
Tips, observations and advice about publicity for authors, nonprofit organizations, and small businesses. Sign up for my free book publicity e-zine at www.buildbookbuzz.com. Wednesday, July 28, 2010. How will you communicate with your customers in a crisis? A denial-of-service attack at an online service I use reminded me of how important it is to have - and follow - a plan for communicating with customers during a crisis. And that account name is . . ? Whoops - you didn't include it! On the other hand, ...