The top 100 companies shaping the sustainability agenda through social media
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SB{influencers}100 – The top 100 companies shaping the sustainability agenda through social media | sbinfluencers100.salterbaxter.com Reviews
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The top 100 companies shaping the sustainability agenda through social media
sbinfluencers100.salterbaxter.com
SB{influencers}100 | Q&A with Intel
http://sbinfluencers100.salterbaxter.com/qa-intel.html
The Top 100 Index. Consistency is key. In the past two years our marketing team has really joined us on this journey, we’ve seen a huge increase in followers and engagement on channels like our @intelinvolved Twitter handle. We spoke to Linda Qian, CSR Communications Manager at Intel to discover how they’ve approached their dedicated CSR Twitter handle @intelinvolved. What benefits have you seen from these channels for your sustainability or CSR efforts? I think maintaining consistency and creating origi...
The SB{influencers}100 Leader Board
http://sbinfluencers100.salterbaxter.com/top100.html
The Top 100 Index. The top 100 companies. Shaping the sustainability agenda. Nestlé achieve the highest ranking on our index thanks to both corporate and dedicated Twitter handles that are active on sustainability. This, combined with an approach that emphasises their partnerships has helped Nestlé gain recognition for its commitments. Cisco embodies networking and interconnectedness through their social media communications on the Internet of Everything concept. The company’s thought leadership is l...
SB{influencers}100 | 9 Factors of Success
http://sbinfluencers100.salterbaxter.com/nine-factors.html
The Top 100 Index. 9 Factors of Success. We’ve analysed the data and spoken with the leaders. From this we have compiled these nine common principles, themes and trends all attributed with giving brands a sustainability boost on social media. One-sized social media doesn’t fit all. Have a dialogue, not a monologue. Marketeers and communications teams know this well, but we still see sustainability commitments, case studies, etc. being announced without a call for followers to react and respond. Just as y...
SB{influencers}100 | Insights
http://sbinfluencers100.salterbaxter.com/insights.html
The Top 100 Index. So what do we now know? Ranking has uncovered the most influential corporate communicators on sustainability across social media. But how have they succeeded? Who’s talking where, how and to whom? We’ve analysed the data and the strategies of the top performers. Our Key Findings brings to light what approaches are and aren’t working to get sustainability topics noticed on social media. Read all Key Findings. 9 Factors of Success. Read all 9 factors. Tel: 44 (0)20 7229 5720.
SB{influencers}100 | Q&A with General Electric
http://sbinfluencers100.salterbaxter.com/qa-ge.html
The Top 100 Index. We see through the listening that we do, that as we increase our share of voice on sustainability issues, it has a positive impact on some of the key metrics we measure against such as favourability, or willingness to invest. We spoke to Nathan Strauss, Digital Communications Manager at GE to get his thoughts on what value GE get from talking about sustainability on social media and how they go about it. Our online magazine as well as social media. From a reputation perspective any mea...
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Recent Blog Posts | SB Tribe
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THE SDGs HAVE LAUNCHED. NOW WHAT? On 10 November 2015 at 12:19. Http:/ sdg.salterbaxter.com. Looking back, and then ahead for the Global Goals. The Pope has gone home, the media has moved on and New York City’s traffic is as normal as it will ever be. Four weeks following the announcement of the United Nations Sustainable Development Goals (SDGs), it is time to reflect on what their launch brought to the sustainability field and then look at what might come. Businesses can take with the new global goals.
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SB{influencers}100 – The top 100 companies shaping the sustainability agenda through social media
The Top 100 Index. The top 100 companies shaping the sustainability agenda through social media. What value could you could you get from social media? Social media is shaping sustainability agendas. Inspired by its almost limitless potential, we are lifting-the-lid on how, where and why brands are talking sustainability, on social media creating. The first data-driven index of the top 100 companies shaping the sustainability agenda through social media. Nestlé’s investment in social media, firstly with c...
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