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The not-so-secret writings of ScLoHo: January 2011
http://sclohonet-thebook.blogspot.com/2011_01_01_archive.html
Tuesday, January 25, 2011. In my radio station life, we have ups and downs that are predictable, as far as advertising revenue is concerned. Most businesses have cycles that are predictable but what it the reason for those ups and downs? Is the pattern breakable? Is it worth trying? Granted, some businesses like the slow months, that's when they take 3 day weekends, or vacations, but what if you could increase the revenue during those slow times? Your thoughts are always welcome. Tuesday, January 25, 2011.
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The not-so-secret writings of ScLoHo: February 2011
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Tuesday, February 22, 2011. Don't Ignore the Elephant. There's an expression about "Ignoring the Elephant in the Room", that refers to ignoring the obvious. Borders filled Chapter 11 last week. Less than 24 hours later, they used the power of their email data base to address the issue with this email:. Nice job of addressing the elephant. Don't hide from bad news, address it front and center, Be A Leader in bad times as well as good. Don't Ignore the Elephant. Posted by ScLoHo (Scott Howard). This months...
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The not-so-secret writings of ScLoHo: The New ScLoHo Website
http://sclohonet-thebook.blogspot.com/2011/10/new-scloho-website.html
Monday, October 3, 2011. The New ScLoHo Website. The words of Scott Howard aka ScLoHo. On Sunday October 2, 2011, I launched a new website, Scott Howard aka ScLoHo at http:/ www.scotthoward.me/. While I set up domain redirects for the 4 separate blog sites, like this one, you will most likely need to resubscribe to the RSS and newsletter feeds on the new site. Here's the answer = http:/ www.scotthoward.me/2011/10/03/welcome-to-the-new-scloho/. The New ScLoHo Website. Posted by ScLoHo (Scott Howard).
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The not-so-secret writings of ScLoHo
http://sclohonet-thebook.blogspot.com/2012/06/so-whats-new-not-so-secret-writings-of.html
Monday, June 18, 2012. So, what's new? The Not-So-Secret Writings of ScLoho lives on at. Http:/ www.scotthoward.me/. The Not-So-Secret Writings of ScLoho. Is one of the categories on my website. April 2012, I returned to the. And am focusing my energies on that part of my life. I plan on keeping this site alive as an archive and will occasionally. Some articles on the new website. Starting June 18th, I am doing 5 updates a week. That is 250 per year. Still a lot. Join me over there and on. Scott Howard h...
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9/11/11 - 9/18/11 | ScLoHo's Collective Wisdom
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Saturday, September 17, 2011. Classic Ad of the Week. Posted by ScLoHo (Scott Howard). Links to this post. Moms Want to Connect. Moms And How They Value Information: Yours. Recognizing the Jugglers' priorities is one step. Understanding how to reach them as they make decisions about products whether rushing down a supermarket aisle, or clicking across the Internet, requires more. What can a brand do to grab their attention and keep it long enough to change their minds or their buying habits? Health Commi...
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The not-so-secret writings of ScLoHo: August 2014
http://sclohonet-thebook.blogspot.com/2014_08_01_archive.html
Monday, August 4, 2014. Here we are in the final month of summer, 2014 and I thought it was time to at least toss an update on this blog. In October 2011, while working for a website development firm, I launched a new site of my own and consolidated all of my blog activities to one spot on the web. As 2013 came to a close, I was back in my favorite profession, radio advertising and marketing but this time I also have a sister company that does all kinds of web stuff that I can also hook you up with.
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6/17/12 - 6/24/12 | ScLoHo's Collective Wisdom
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Monday, June 18, 2012. So, what's new? ScLoHo's Collective Wisdom lives on at http:/ www.scotthoward.me/. Updated multiple times a day like I used to on this site. Collective Wisdom is one of the categories on my website. April 2012, I returned to the radio business. And am focusing my energies on that part of my life. I plan on keeping this site alive as an archive and will occasionally repost. Some articles on the new website. Posted by ScLoHo (Scott Howard). Links to this post. Scott Howard has been i...
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The not-so-secret writings of ScLoHo: July 2011
http://sclohonet-thebook.blogspot.com/2011_07_01_archive.html
Tuesday, July 26, 2011. What The Digital Shift Means to Your Business. A few years ago I was doing speaking engagements on the subject of Social Media and inviting people to "Join the Conversation". Despite the insistence of some of my current co-workers that Social Media is not new, and that they were using electronic bulletin boards back in the 1990's, we are now in a new age of Social Media. The difference is it has moved from the tech-geek to mainstream. What is Traditional and Old School? Some of th...
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The not-so-secret writings of ScLoHo: March 2011
http://sclohonet-thebook.blogspot.com/2011_03_01_archive.html
Tuesday, March 29, 2011. Questions that need Answers and Ideas. If your best customer was also your best friend, what would you be doing differently in your interactions with them? If your best friend was also your best customer, what would you be doing differently in your interaction with them? If you treated all of your new customers the way you treat your best customers, what would you need to do differently? Take a moment and answer those 4 questions. Write those answers and ideas down. My definition...
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7/24/11 - 7/31/11 | ScLoHo's Collective Wisdom
http://sclohonet.blogspot.com/2011_07_24_archive.html
Saturday, July 30, 2011. Are You a Copy Cat? Here's why you shouldn't be, from Drew:. If you look just like your competition…. 21 Jul 2011 05:37 AM PDT. 8230;Windows version of the Genius Bar. 8230;then how will I know it’s you? Posted by ScLoHo (Scott Howard). Links to this post. And I'm not talking about rocking chairs. Show Some Respect: 7 Golden Rules. As with any group, the first step is to understand the specific segment you're speaking to. Are they empty-nesters? Are they two-income families?
SOCIAL ENGAGEMENT