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New Zealand wine rolls off the tongue - with difficulty | Vino Vitis
http://www.vinovitis.co.nz/2012/12/07/by-any-other-name-…-please
Ring in the new year! DEC 7, 2012. Posted in Brand management. By any other name please! New Zealands wine brand names often read like a road map. As Jefford notes, The chance of ‘ordinary’ drinkers outside the relevant language group cheerfully requesting a wine by use of that variety name is zero. His observations brought to mind a similar perspective offered in a brief article by Lee Suckling in this month’s New Zealand Winegrower magazine. Suckling interviewed Kathie Bartley. Bartley didn’t pull her ...
vinovitis.co.nz
Packaging | Vino Vitis
http://www.vinovitis.co.nz/category/packaging
JAN 24, 2013. Posted in Brand management. Packaging perfection Who doesn’t enjoy receiving a gift especially one that is beautifully wrapped? Stranger and Stranger, a packaging design and branding company that specialises in the drinks business, understands the psychology behind our enjoyment better than most. In recent years, the firm has created sinfully gorgeous packaging for a number of wine companies [.]. Posted in Brand management. Raquo; About Ruby Andrew. A glass of spring. New Zealand Pinot Noir.
vinovitis.co.nz
A glass of spring | Vino Vitis
http://www.vinovitis.co.nz/2013/08/12/a-glass-of-spring
AUG 12, 2013. A glass of spring. Ill have what shes having, thanks. Dare I whisper that Spring is in the air? The signs are everywhere: magnolias in full bloom, with ornamental plums and cherries hurrying to catch up. A change in the light that makes one take a second look at familiar objects because suddenly everything looks new (or tired or somehow different). Much had to be set aside due to my workload, but that’s about to change in a good way. Or leave a trackback: Trackback URL. You may use these.
vinovitis.co.nz
Rightsize your online photos | Vino Vitis
http://www.vinovitis.co.nz/2013/02/20/perfect-online-photos
New Zealand Pinot Noir. Authenticity & wine ». FEB 20, 2013. Posted in Social media. Would you like size with that? A very handy infographic today, created by LunaMetrics. Brought to you by the LunaMetrics blog. Posted in Social media. Or leave a trackback: Trackback URL. New Zealand Pinot Noir. Authenticity & wine ». Post a Comment Cancel reply. Published nor shared. Required fields are marked *. You may use these. Raquo; About Ruby Andrew. A glass of spring. Authenticity & wine. New Zealand Pinot Noir.
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Clonal Selection | Vino Vitis
http://www.vinovitis.co.nz/category/clonal-selection
Category Archives: Clonal selection. FEB 11, 2013. Posted in Clonal selection. New Zealand Pinot Noir. Send in the clones? Ever since Matt Kramer (contributing editor to Wine Spectator) offered his keynote speech at the Pinot Noir 2013 conference in Wellington last month, wine writers have been debating the roles that clonal selection, planting and viticultural management play in the making of outstanding Pinot Noir wines. I have been following with [.]. Posted in Clonal selection. A glass of spring.
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Down the rabbit-hole | Vino Vitis
http://www.vinovitis.co.nz/2013/03/24/down-the-rabbit-hole
Authenticity & wine. A glass of spring ». MAR 24, 2013. I shall be late! In another moment down went Alice, never once considering how in the world she was to get out again. Or leave a trackback: Trackback URL. Authenticity & wine. A glass of spring ». Post a Comment Cancel reply. Published nor shared. Required fields are marked *. You may use these. A href= title= abbr title= acronym title= b blockquote cite= cite code del datetime= em i q cite= strike strong. Raquo; About Ruby Andrew. A glass of spring.
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The power of narrative, part two | Vino Vitis
http://www.vinovitis.co.nz/2011/11/09/sacre-bleu-its-mirabeau
What’s your story? Clonakilla counts its blessings ». NOV 9, 2011. Posted in Brand management. Sacré bleu, it’s Mirabeau! The power of narrative: part two. In my last post. I promised to unearth a few compelling stories that successfully chronicle the genesis of a winery. Sadly, they’re not that easy to find especially on winery websites, which is where they should be, front and centre. The story should make for intriguing reading; hopefully, it will provide some insight into the wines themselves. In a f...
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Alternative Varieties | Vino Vitis
http://www.vinovitis.co.nz/category/alternative-varieties
Category Archives: Alternative varieties. JAN 4, 2013. Posted in Alternative varieties. Ring in the new year! Inspirational Malbec A nice surprise was waiting for me in The New Zealand Herald today, with an article on the “Meet the Makers” vineyard tour that served as a prelude to last year’s Wine and Food Festival in Gisborne. Justine Tyerman describes meeting the colourful personalities behind the Spade Oak, TW and StoneBridge wine brands, [.]. Posted in Alternative varieties. AUG 22, 2011.
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Brand Management | Vino Vitis
http://www.vinovitis.co.nz/category/brand-management
Category Archives: Brand management. MAR 5, 2013. Posted in Brand management. Authenticity & wine. Avoiding the “counterfeit brand story” In a recent article for The New Zealand Herald, “Passion for Pinot,” Jo Burzynska writes, “When I hear the word ‘authentic’ applied to any product, I am immediately suspicious.” I agree wholeheartedly, but perhaps I should explain myself a little since the tag line for my blog reads, in part, [.]. Posted in Brand management. JAN 24, 2013. Posted in Brand management.
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Wine packaging perfection | Vino Vitis
http://www.vinovitis.co.nz/2013/01/24/all-wrapped-up
Ring in the new year! New Zealand Pinot Noir ». JAN 24, 2013. Posted in Brand management. Who doesn’t enjoy receiving a gift especially one that is beautifully wrapped? Stranger and Strangers brilliant packaging for Truett-Hurst. I have been thinking about their beautiful creations ever since Patrick Schmitt’s article in The Drinks Business. Profiled the packaging Kevin Shaw created for Truett-Hurst. S sales in the US supermarket chain, Safeway. Sales were reported to have gone nuts following the Safeway...
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