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Email Marketing: How to utilize your consumer data without being creepy. August 11th, 2015. Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation. It leaves you thinking who is this person and how do they know this personal information? To do this without consumers knowing. Personalization should illustrate your dedication to a consumer’s interests, not how well you can stalk them. To be clear, this is not to say...

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Email Marketing: How to utilize your consumer data without being creepy. August 11th, 2015. Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation. It leaves you thinking who is this person and how do they know this personal information? To do this without consumers knowing. Personalization should illustrate your dedication to a consumer’s interests, not how well you can stalk them. To be clear, this is not to say...
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MarketingSherpa Blog | | sherpablog.marketingsherpa.com Reviews

https://sherpablog.marketingsherpa.com

Email Marketing: How to utilize your consumer data without being creepy. August 11th, 2015. Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation. It leaves you thinking who is this person and how do they know this personal information? To do this without consumers knowing. Personalization should illustrate your dedication to a consumer’s interests, not how well you can stalk them. To be clear, this is not to say...

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Email Summit Case Study: National Education Association’s Member Benefits Corporation | MarketingSherpa Blog

http://sherpablog.marketingsherpa.com/email-marketing/email-summit-case-study-national-education-associations-member-benefits-corporation

Letters to the Editor. Email Summit Case Study: National Education Association’s Member Benefits Corporation. January 26th, 2011. Email marketing strategy independent consultant and MarketingSherpa email marketing trainer, Jeanne Jennings, wrapped up MarketingSherpa Email Summit 2011 at Caesar’s Palace in Las Vegas with a great presentation that offered some quick hit advice illustrated by several case studies. Jeanne opened the session by outlining the four challenges of email marketing:. The first stud...

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Lead Nurturing: 5 tips for creating relevant content | MarketingSherpa Blog

http://sherpablog.marketingsherpa.com/b2b-marketing/channel-marketing/lead-nurturing-with-relevant-content

Letters to the Editor. Lead Nurturing: 5 tips for creating relevant content. September 13th, 2012. Attempting lead nurturing without strong content is like hosting a Monsters of Rock show during a power outage. The results will be disappointing. That’s because effective content is the power behind lead nurturing success, insist Toby Murdock, CEO and Co-founder, Kapost. And Chris Baggott, Chairman and Co-founder, Compendium. The average clickthrough rate on paid Internet advertising is .01%. I click throu...

3

Social Media Marketing: Why should I like or follow you? | MarketingSherpa Blog

http://sherpablog.marketingsherpa.com/marketing/why-should-i-like-follow-you

Letters to the Editor. Social Media Marketing: Why should I like or follow you? September 10th, 2013. Once upon a time, I was the new kid at school. Since I was a fairly athletic kid, I soon found myself in the midst of a pickup football game at recess. Imagine my horror when, despite my lack of knowledge about the competition, I was selected as a team captain. You’re probably used to selling your products, but do you sell your social media? Here’s what I mean. The fundamental value proposition. The bigg...

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Adam T. Sutton | MarketingSherpa Blog

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Letters to the Editor. Email Marketing: New tactics for display ads, segmentation and discount promos. May 8th, 2012. Adam T. Sutton. I interviewed a variety of email marketers at Responsys Interact 2012. Last week and learned about more tactics than I could ever fit into a blog post. That said, here are three insights I pulled from some of the best interviews I had last week (. Full Disclosure: Responsys sponsored my attendance of this event. Display will rise again. May 3rd, 2012. Adam T. Sutton. 8220;...

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Content Marketing: Misstakes arr Bad | MarketingSherpa Blog

http://sherpablog.marketingsherpa.com/copywriting/content-marketing-editing-process

Letters to the Editor. Content Marketing: Misstakes arr Bad. November 9th, 2012. Content marketing is hot right now, but unfortunately won very important stage in the process is often an afterthought, or even overlooked completely. If won word in the opening paragraph didn’t totally give it away, that stage is editing the content before it goes out to the rest of the world. During my freelance writing days, Amber Jones Barry, now a freelance editor, had the opportunity to wrestle with my monthly copy for...

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Fresh Content: May 2013

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My 1999 coverage of minor-league pro wrasslin' in Oxford. I was a contributing writer to Oxford Town. From 1997 to 1999. Thats the Oxford Eagles. Free, weekly entertainment supplement, sort of a cross between the Memphis Flyer. And the Commercial Appeals GoMemphis. . My editors included Rob Robertson, Jamie and Kelly Kornegay, Jimmy Thomas and others. The end of this post includes a glossary of pro wrestling terms. Are You Ready to Rummbulllll? Subscribe to: Posts (Atom). I named Hurricane Elvis (no, ser...

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Fresh Content: Don't Make Me Think [Revisited] is out!

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Don't Make Me Think [Revisited] is out! Steve Krug's Don't Make Me Think. Is my favorite book on Web site usability, and he has just published a completely updated version. It's arguably the Elements of Style. If you're too busy to read the book, or the rest of this post, the book's title is great advice in/of itself. Don't make the site visitor have to approach your site like a puzzle or mystery. spoil the ending and get them to the right page quickly. Since the first edition of DMMT. Ive published arti...

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Fresh Content: December 2013

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MBQ reprints my "Makers" article. MBQ Inside Memphis Business. Reprinted my article about the MidSouth Makers. 2013 issue. The story originally appeared in its sister publication, Memphis Flyer. It's titled "Makers in Memphis," and it should be archived here. I've also posted a one-page PDF. Of the print version here on my site. Subscribe to: Posts (Atom). Content-marketing, copywriting and editorial features. This is my personal account. My archer malmo employee G account is. Ive published articles and ...

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Fresh Content: October 2013

http://garybridgman.blogspot.com/2013_10_01_archive.html

Making It in Memphis" my 3rd Flyer cover story: Local emergence of the DIY/tech/inventors Maker Movement. Claudio and his quadcopter, built from parts. He made on a 3D printer, which was made from. Parts printed on yet another 3D printer. Read the full article here. The would-be burglar counts himself lucky that he saw an interior light switch on and immediately spotted your shadow moving across the window curtain, giving him time to flee. Not that anyone was home. From the Harvard Business Review. I edi...

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SEO | Web & Common Sense

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Web and Common Sense. Content Marketing, Digital Strategy and OMFUG. Skip to primary content. Skip to secondary content. Skriv bedre titteltagger og metabeskrivelser. Februar 27, 2015. Indiana Jones står sammen med nazi-kollaboratøren Walter Donovan i en hule fylt med ulike beger. Noen er store og forgylte med fristende juveler, mens andre er små og enkle. Kun ett av dem har tilhørt Jesus. Men hvilket? Korsfareren som vokter hulen har bedt dem om å. Titteltagg og Metabetabeskrivelse The basics. Hvis du ø...

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B-to-B Marketing Digest for the C-Level: Capitalizing on Campaign Management = Yikes, We Need More Content!!

http://b-to-bmarketingdigestfortheceo.blogspot.com/2009/09/capitalizing-on-campaign-management.html

B-to-B Marketing Digest for the C-Level. I've developed this blog to share my knowledge and experiences about B-to-B enterprise software marketing strategies and tactics with senior level marketing and non-marketing executives alike. Focus areas include: strategy development, segmentation, targeting, solution-selling, integrated marketing, campaigns and tactics, social media marketing, marketing metrics and marketing ROI. Friday, September 11, 2009. 2) Before (improved) segmentation/targeting, we don&#82...

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B-to-B Marketing Digest for the C-Level: Integrated Marketing: It's still 'IN', isn't it?

http://b-to-bmarketingdigestfortheceo.blogspot.com/2013/10/integrated-marketing-its-still-in-isnt.html

B-to-B Marketing Digest for the C-Level. I've developed this blog to share my knowledge and experiences about B-to-B enterprise software marketing strategies and tactics with senior level marketing and non-marketing executives alike. Focus areas include: strategy development, segmentation, targeting, solution-selling, integrated marketing, campaigns and tactics, social media marketing, marketing metrics and marketing ROI. Tuesday, October 8, 2013. Integrated Marketing: It's still 'IN', isn't it? Marketin...

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Home | MarketingSherpa

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Join thousands of weekly readers and receive practical marketing advice for FREE. MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles. Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions. Please refer to our Privacy Policy. Page for contact details. No thanks, take me to MarketingSherpa. Get your Free Marketing Advice. April 6, 2017. March...

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B-to-B Marketing Digest for the C-Level: Hey Marketing....is Sales your BFF?

http://b-to-bmarketingdigestfortheceo.blogspot.com/2013/08/hey-marketingis-sales-your-bff.html

B-to-B Marketing Digest for the C-Level. I've developed this blog to share my knowledge and experiences about B-to-B enterprise software marketing strategies and tactics with senior level marketing and non-marketing executives alike. Focus areas include: strategy development, segmentation, targeting, solution-selling, integrated marketing, campaigns and tactics, social media marketing, marketing metrics and marketing ROI. Tuesday, August 13, 2013. Hey Marketing.is Sales your BFF? Taking the position....

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MarketingSherpa Blog |

Email Marketing: How to utilize your consumer data without being creepy. August 11th, 2015. Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation. It leaves you thinking who is this person and how do they know this personal information? To do this without consumers knowing. Personalization should illustrate your dedication to a consumer’s interests, not how well you can stalk them. To be clear, this is not to say...

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