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WE HELP CREATE ORGANISATIONS AND BRANDS PEOPLE LOVE TO WORK FOR, BUY FROM, DEAL WITH AND INVEST IN.
Shift Blog Shift Blog | Blogging about purpose & showcasing how purpose drives our business
People talk of ‘change’, but what does it really mean? In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Posted by Richard Sauerman. Sunday, February 23, 2014 10:48 pm. Trust’, your most valuable business asset. According to Edelman PR, ‘Trust’ is a commodity businesses not only MUST possess, but an attribute businesses can capitalise on to be more successful. Posted by Bec Madden. Wednesday, February 19, 2014 11:37 pm. Posted by Richard Sauerman. When it co...
shift.com.au
Whole Foods Market - Home - Shift
http://www.shift.com.au/purpose/14/whole-foods-market.aspx
Whole Foods exists to improve the health and well-being of everyone. On the planet through high-quality foods and better nutrition. Whole Foods is a US$11.7 billion company with 73,000 employees. How Whole Foods got to their purpose:. From the outset, Co-CEO John Mackey aimed to create a company that incorporated the values of healthy living and conscious capitalism. Mackey has identified four key pillars that sit under their overiding purpose:. How that purpose drives their business:. Whole Foods is com...
Commerce Bank - Home - Shift
http://www.shift.com.au/purpose/3/commerce-bank.aspx
Rdquo; experiences to employees and customers on a daily basis. How Commerce Bank got to their purpose. CEO Vernon Hill’s motto for Commerce was ‘America’s most convenient bank’. Commerce Bank’s philosophy was that they were retailers, not bankers, and they call their locations stores, not branches. The economic model rested on the idea that the fixed costs of a bank branch are largely independent of volume, so profitability lies in maximising the number of deposits and accounts per branch. Free use of c...
Starbucks - Home - Shift
http://www.shift.com.au/purpose/13/starbucks.aspx
To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. How Starbucks got to their purpose:. In 1981 Director of Marketing Howard Schultz visited Italy on a journey that would change the way Americans saw coffee. “What I saw was a human connection over coffee,” said Schultz. For him it was the romance that gave rise to the purpose. How their purpose drives their business:. The Leadership Lab brings leaders together from around the world to inspire them around purpose.
Kate Meyer - Home - Shift
http://www.shift.com.au/team/5/kate-meyer.aspx
GM/Director of Operations and Culture. Kate’s passion for ‘creativity with a meaning’ led her to her first career path in the industry as a Graphic Artist. Now 14 years with the STW Group and Shift, has seen her grow within the group as well as grow many Clients she has managed such as Roche, Steadfast, Mortgage Choice, Australian Pork, Coca-Cola Amatil, AVON, The Australian, ACP (now Bauer), Pelikan Artline, Tasmanian Salmonid Growers and Mitsubishi Electric.
P&G - Home - Shift
http://www.shift.com.au/purpose/2/pg.aspx
To provide branded products and services of superior quality and value that improves the lives of the world’s consumers, now and for generations to come. Lsquo;P&G is the world’s largest and most profitable consumer products company, with nearly US$84 billion in sales and US$25 billion brands. To deliver growth among the best in our industry, we’re strengthening our core business, renewing our focus on discontinuous innovation, and implementing a US$10 billion productivity program’. The Pampers organisat...
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Shift Blog ‘Trust’, your most valuable business asset | Shift Blog
http://blog.shift.com.au/trust-valuable-business-asset
Trust’, your most valuable business asset. According to Edelman PR. Trust’ is a commodity businesses not only MUST possess in a world where we demand more transparency, but an attribute businesses can capitalise on to be more successful. Whether it’s a marriage, business, even a purchase transaction, trust has always driven action and enabled successful long-term relationships. In this year’s Edelman Trust Barometer. That people want to work, buy from and associate themselves with companies that put peop...
Shift Blog Love in the Boardroom - Shift Australia
http://blog.shift.com.au/love-in-the-boardroom
Love in the Boardroom. Nobody talks about love in the boardroom, especially when you’re sitting with a bunch of bankers. Muneesh Wadhwa. It might sound a line from. But as businesses move closer to more ethical models of operating and communicating, many corporates continue to pedal this archaic, emotion-free form of business, with little focus on values. GM of one of Australia’s largest multinationals, Commbank. It’s about considering all angles. At the Big Values in Big Business. An article published i...
Shift Blog Changemaker Archives | Shift Blog
http://blog.shift.com.au/category/changemaker
People talk of ‘change’, but what does it really mean? In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Posted by Richard Sauerman. Sunday, February 23, 2014 10:48 pm. Australian Businesses with Heart. Conscious Capitalism Australia’s CEO Kate Walker identifies some key conscious businesses currently operating and doing amazing things here in Australia. Posted by Bec Madden. Wednesday, January 15, 2014 11:44 pm. One comment so far. Posted by Bec Madden.
Shift Blog Surprise | Shift Blog
http://blog.shift.com.au/surprise
The other side of the fence is always greener. This I have noticed in all people, especially the young, the restless, the unhappy, and the unfulfilled. Which is pretty much all people. We’re forever chasing the dream. Nirvana. Perfection. Happiness. That place that lies over the hill, just out of sight, but [somehow] still in view. It’s as if we live in a bottomless pit of dissatisfaction, always wanting something better, something more, anything that we don’t have right now. And so we tell ourselves:.
Shift Blog The Gift of Yugen | Shift Blog
http://blog.shift.com.au/gift-yugen
The Gift of Yugen. Yugen Is this a really bad Bulgarian Christmas pudding? Or a nasty cocktail served at office Christmas parties? Yugen is neither of the above. Yugen is a Japanese word that sits at the core of the appreciation of beauty and art in Japan. It values the power to evoke, rather than the ability to state directly. Zeami Motokiyo, a 14th century Japanese actor and playwright, described yugen as:. To watch the sun sink behind a flower-clad hill. Well please consider, for a moment. There’s the...
Shift Blog Bec Madden, Author at Shift Blog
http://blog.shift.com.au/author/bec-madden
Trust’, your most valuable business asset. According to Edelman PR, ‘Trust’ is a commodity businesses not only MUST possess, but an attribute businesses can capitalise on to be more successful. Posted by Bec Madden. Wednesday, February 19, 2014 11:37 pm. Australian Businesses with Heart. Conscious Capitalism Australia’s CEO Kate Walker identifies some key conscious businesses currently operating and doing amazing things here in Australia. Posted by Bec Madden. Wednesday, January 15, 2014 11:44 pm. Kate W...
Shift Blog People Before Profit Archives | Shift Blog
http://blog.shift.com.au/category/people-before-profit-2
Trust’, your most valuable business asset. According to Edelman PR, ‘Trust’ is a commodity businesses not only MUST possess, but an attribute businesses can capitalise on to be more successful. Posted by Bec Madden. Wednesday, February 19, 2014 11:37 pm. Showcasing how purpose drives our business. Trust’, your most valuable business asset. What’s the real ‘Brand You’? The Gift of Yugen. Is Meaning Missing At Work? Australian Businesses with Heart. Work-Life. What balance? Love in the Boardroom.
Shift Blog Employee Engagement Archives | Shift Blog
http://blog.shift.com.au/category/employee-engagement
Is Meaning Missing At Work? When it comes to attracting, keeping, and making teams out of talented people, money alone won’t do it. Talented people want to be part of something that they can believe in; something that confers meaning on their work and on their lives; something that involves a vision. The kind of vision that offers people a chance to do work that makes a difference. Posted by Richard Sauerman. Sunday, January 19, 2014 10:57 pm. Australian Businesses with Heart. Posted by Bec Madden. James...
Shift Blog Is Meaning Missing At Work? | Shift Blog
http://blog.shift.com.au/meaning-missing-work
Is Meaning Missing At Work? The Meaning Of Meaning was the semester course on English literature at my High School in 1978. I remember this because it was the most interesting thing I ever learnt at school although at the time I thought of it as a theoretical line of enquiry with little or no real value. John Seely Brown ran Xerox Parc the research and innovation heart of Xerox and had this to say on ‘the meaning of meaning’:. A survey of Middle Managers found that 75 per cent of them think the hockleyctc.
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The Australian Business Purpose Study 2013 (pdf). The Australian Business Purpose Study 2013. Shift We help create organisations people love. We are a purpose-driven branding company. We help create organisations people love to work for, buy from, deal with and invest in. How do you run an organisation today without a real purpose? How do you run an organisation today without a real purpose? How do you deal with exponential change, unprecedented transparency, diminishing trust? Please contact us here.
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TPL BEEZ2 SKIP TO CONTENT. TPL BEEZ2 JUMP TO NAV. TPL BEEZ2 NAV VIEW SEARCH. Investigación de Mercados e Inteligencia Digital. Consultoría y Estrategia Interactiva. Investigación de Mercados e Inteligencia Digital. Consultoría y Estrategia Interactiva. Blog Shift Rentabilidad y Marketing. Blog Shift Rentabilidad y Marketing. Ecosistema Digital en Marcas. 3 metas principales del Lead Nurturing. La experiencia de usuario, uno a uno. Al escuchar el término experiencia de usuario vienen a nuestra cabeza pala...
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