shopperwatch.blogspot.com

Shopper Watch

Talking about shopping and the way people shop. Sunday, October 4, 2009. Maximizing Profits through Shopper Insights in Convenience. This is the presentation I recently gave to the Canadian Snack Food Association - with a the juicy bits cut out. Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation). Saturday, October 3, 2009. Stretching “Experiential” Brands. Have been a tad busy wrestling with Convenience Shopper Canada. In the meantime, Starbucks launched instant coffee. Is one...

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Talking about shopping and the way people shop. Sunday, October 4, 2009. Maximizing Profits through Shopper Insights in Convenience. This is the presentation I recently gave to the Canadian Snack Food Association - with a the juicy bits cut out. Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation). Saturday, October 3, 2009. Stretching “Experiential” Brands. Have been a tad busy wrestling with Convenience Shopper Canada. In the meantime, Starbucks launched instant coffee. Is one...

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Shopper Watch | shopperwatch.blogspot.com Reviews

https://shopperwatch.blogspot.com

Talking about shopping and the way people shop. Sunday, October 4, 2009. Maximizing Profits through Shopper Insights in Convenience. This is the presentation I recently gave to the Canadian Snack Food Association - with a the juicy bits cut out. Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation). Saturday, October 3, 2009. Stretching “Experiential” Brands. Have been a tad busy wrestling with Convenience Shopper Canada. In the meantime, Starbucks launched instant coffee. Is one...

INTERNAL PAGES

shopperwatch.blogspot.com

1

Shopper Watch: February 2009

http://shopperwatch.blogspot.com/2009_02_01_archive.html

Talking about shopping and the way people shop. Saturday, February 28, 2009. Synovate Aztec to Challenge AC Nielsen in Canada. Have been looking at the Canadian market for some time. Their seriousness at mounting a challenge to AC Nielsen's. Has been confirmed by the announcement. That they have just hired Dave Mann - who was, until recently Sr. V.P. Marketing and Sales at Nielsen. We'll see the result of Aztec's. Whatever happens it'll be fun to watch. These guys are not friends. This doesn't surprise m...

2

Shopper Watch: May 2009

http://shopperwatch.blogspot.com/2009_05_01_archive.html

Talking about shopping and the way people shop. Friday, May 15, 2009. Do you plan to increase or decrease your spending on single serve beverages in the year 2011? I think one of the most potentially misleading questions that we can ask in a survey is “do you plan to increase/decrease your spending on [blank]” for household items and packaged goods. I honestly think that the responses given to these kinds of questions have a very tenuous relationship with actual behaviour. Tuesday, May 12, 2009. But the ...

3

Shopper Watch: December 2008

http://shopperwatch.blogspot.com/2008_12_01_archive.html

Talking about shopping and the way people shop. Wednesday, December 31, 2008. Kraft iFood Assistant - doing what CPG brands used to do. CPG brands are left on an innovation treadmill - making little impact on the lives of consumers. It is actually retailers who can now have the most dramatic impact. One exception is sustainability. Here CPG brands can obviously make significant impact. Tuesday, December 30, 2008. It's Different in Toronto. Boxing Day Sales Up! It's all fairly anecdotal but it's there.

4

Shopper Watch: October 2008

http://shopperwatch.blogspot.com/2008_10_01_archive.html

Talking about shopping and the way people shop. Wednesday, October 22, 2008. Sometimes you read some writing on a piece of research that is so awful that you want to give in. Is such a piece:. Meanwhile, the percentages of consumers who indicated that they consider "brand name" among the factors they consider when buying food were eye-opening: U.S., 35%; UK, 24%; Germany, 16%; Argentina, 45% and China, 45% (for an average of 33%). Wow That's amazing, eh? Monday, October 20, 2008. This makes me dizzy.

5

Shopper Watch: October 2009

http://shopperwatch.blogspot.com/2009_10_01_archive.html

Talking about shopping and the way people shop. Sunday, October 4, 2009. Maximizing Profits through Shopper Insights in Convenience. This is the presentation I recently gave to the Canadian Snack Food Association - with a the juicy bits cut out. Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation). Saturday, October 3, 2009. Stretching “Experiential” Brands. Have been a tad busy wrestling with Convenience Shopper Canada. In the meantime, Starbucks launched instant coffee. Is a m...

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shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: June 2008

http://shoppermarketingtalk.blogspot.com/2008_06_01_archive.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Friday, June 27, 2008. Moving Beyond the Obvious. Are you a curious person? Are you always searching. Well, I am. One of the things I am on a quest to find, and admittedly do not know how to yet is deeper. Links to this post. Subscribe to: Posts (Atom). Dan Pink's Blog - A Whole New Mind.

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: March 2008

http://shoppermarketingtalk.blogspot.com/2008_03_01_archive.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Thursday, March 13, 2008. It's Officially A Fact! One thing I continuously strive for is creating insights and not simply facts. Don't get me wrong, facts are important, but they rarely are inspire great marketing. Can we all agree that this is the state of the American society? Gotta go now, I'm famined.

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: July 2008

http://shoppermarketingtalk.blogspot.com/2008_07_01_archive.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Tuesday, July 8, 2008. I sure do. Good stories tap into the deepest part of who we are and the very things that make us human. Stories are memorable and inspiring. For those among us who make and see a lot of presentations in a business context, do you see a need to tell more stories? Links to this post.

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: Moving Beyond the Obvious

http://shoppermarketingtalk.blogspot.com/2008/06/moving-beyond-obvious.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Friday, June 27, 2008. Moving Beyond the Obvious. Are you a curious person? Are you always searching. Well, I am. One of the things I am on a quest to find, and admittedly do not know how to yet is deeper. Price is the rationalised response that is created longer after the decision is made. The decisio...

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: Storytelling

http://shoppermarketingtalk.blogspot.com/2008/07/storytelling.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Tuesday, July 8, 2008. I sure do. Good stories tap into the deepest part of who we are and the very things that make us human. Stories are memorable and inspiring. For those among us who make and see a lot of presentations in a business context, do you see a need to tell more stories? There are entire reta...

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: May 2008

http://shoppermarketingtalk.blogspot.com/2008_05_01_archive.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Monday, May 26, 2008. Provide Your Feedback on a Shopper Insights Community. Click here to take the survey now. The survey was created with eSurveysPro.com, a free online survey software. Links to this post. Subscribe to: Posts (Atom). Dan Pink's Blog - A Whole New Mind.

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: Stay Tuned!

http://shoppermarketingtalk.blogspot.com/2008/02/stay-tuned.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Friday, February 29, 2008. Interesting Blog Authors on subjects you care about. Cool Trends in: Design, Consumer Psychology, What's Next, Communication, Metrics/Measurement. New technologies and methods related to Shopper Marketing and Shopper Insights. The "Guru" of the Week Feature. Great initiative....

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: April 2008

http://shoppermarketingtalk.blogspot.com/2008_04_01_archive.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Saturday, April 26, 2008. The Shopper Insights In Action Conference. This year I am really excited about Dan Hill's Keynote address. He's going to be talking about REACHING GUT LEVEL EMOTIONS. To view the Conference Details click here:. Http:/ www.shopperinsightsevent.com/. Links to this post.

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: Provide Your Feedback on a Shopper Insights Community

http://shoppermarketingtalk.blogspot.com/2008/05/provide-your-feedback-on-shopper.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Monday, May 26, 2008. Provide Your Feedback on a Shopper Insights Community. Click here to take the survey now. The survey was created with eSurveysPro.com, a free online survey software. Subscribe to: Post Comments (Atom). Dan Pink's Blog - A Whole New Mind.

shoppermarketingtalk.blogspot.com

Shopper Marketing Talk: It's Officially A Fact!

http://shoppermarketingtalk.blogspot.com/2008/03/its-official-fact.html

A place to collaborate and share ideas and opinions on shopper marketing and shopper insights. Share your passions, vision and frustrations in this emerging field affecting the CPG and Retail industry. Thursday, March 13, 2008. It's Officially A Fact! One thing I continuously strive for is creating insights and not simply facts. Don't get me wrong, facts are important, but they rarely are inspire great marketing. Can we all agree that this is the state of the American society? Gotta go now, I'm famined.

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Shopper Watch

Talking about shopping and the way people shop. Sunday, October 4, 2009. Maximizing Profits through Shopper Insights in Convenience. This is the presentation I recently gave to the Canadian Snack Food Association - with a the juicy bits cut out. Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation). Saturday, October 3, 2009. Stretching “Experiential” Brands. Have been a tad busy wrestling with Convenience Shopper Canada. In the meantime, Starbucks launched instant coffee. Is one...

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