Ticket Notes is Shubert Ticketing's new blog to let you know about sales trends and audience research. Using Shubert’s vast amount of relevant research and customer data as a jumping-off point, our...
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Shubert Ticketing Blog - Home | shubertticketnotes.com Reviews
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Ticket Notes is Shubert Ticketing's new blog to let you know about sales trends and audience research. Using Shubert’s vast amount of relevant research and customer data as a jumping-off point, our...
shubertticketnotes.com
Telecharge and Big Data - Shubert Ticketing Blog
http://www.shubertticketnotes.com/shubert-ticketing-blog/telecharge-and-big-data
To join our distribution list, please email us. Telecharge and Big Data. Posted by Brian Mahoney, Vice President – Ticket Sales. What business doesn’t love big data? Knowing more about your customers (and potential customers) improves marketing—and ultimately sales. Think Broadway shows don’t have access to big data? Information available. (Look it up. It might make your eyes glaze over, but it is fascinating.). We all know that purchase history is the go-to for direct mail marketing. Agencies select...
Ticket Buying by Touch - Shubert Ticketing Blog
http://www.shubertticketnotes.com/shubert-ticketing-blog/ticket-buying-by-touch
To join our distribution list, please email us. Ticket Buying by Touch. Posted by Jennifer Tattenbaum Interactive Services Director. On a regular basis, we at Shubert do research into our customers. This research can be simple surveys on their experience buying tickets, finding ticket buyers at the box office and getting their input on a new website feature, or one-on-one user interviews about Broadway and ticket-buying in general. 1 Time to go to Broadway! 2 I want to see this show! I want to see this.
Survey of Out of Town Customers - Shubert Ticketing Blog
http://www.shubertticketnotes.com/shubert-ticketing-blog/survey-of-out-of-town-customers
To join our distribution list, please email us. Survey of Out of Town Customers. Posted by Brian Mahoney, Vice President of Ticket Sales. For most shows sales to out of town customers represent the largest segment of the audience, often upwards of 50%. As important as they are, they seemed worthy of their own survey with questions all about their behavior, so we did a survey of all out of town Telecharge buyers from 2015. But it was worth asking again. We should also note this is a survey of Telecharge c...
The 2014-15 season. How many people saw new shows? - Shubert Ticketing Blog
http://www.shubertticketnotes.com/shubert-ticketing-blog/the-2014-15-season-how-many-people-saw-new-shows
To join our distribution list, please email us. The 2014-15 season. How many people saw new shows? The picture above is of a rugby scrum. Why? There is always a fight between shows for the audience for new shows. Of those more than 400,000 people, 75% saw just one show (167,000 were local). This represented 46% of the total purchases (on Telecharge and Broadway.com for new shows in the 2014-15 season). 40% of the multi-buyers (43,000) were from out of town. Surprising isn’t it! We need a larger audience ...
Dynamic Pricing Lets Broadway Escape… The Insanity Zone. - Shubert Ticketing Blog
http://www.shubertticketnotes.com/shubert-ticketing-blog/-dynamic-pricing-lets-broadway-escape-the-insanity-zone
To join our distribution list, please email us. Dynamic Pricing Lets Broadway Escape The Insanity Zone. Posted by Brian Mahoney, Vice President – Ticket Sales and Todd D. Rappaport, Marketing Content Director. Ldquo;Insanity: doing the same thing over and over again and expecting different results.”. But then about the seats that are consistently unsold night after night. Why would we still expect that these seats would sell at full price, and how could we continue with that pricing strategy? So why make...
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Shubert Ticketing Blog - Home
To join our distribution list, please email us. Welcome to Ticket Notes! Is Shubert Ticketing's new blog to let you know about sales trends and audience research. Using Shubert’s vast amount of relevant research and customer data as a jumping-off point, our goal is to keep everyone in the industry informed and up-to-date on ticketing ideas and innovations. If you have any questions about any of the blog posts, contact. Most Recent Blog Posts. Research by Out of Town Customers. Ticket Buying by Touch.
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