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Advertising Research Resource: Agency Profile

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Out of Home Media Agency. Subscribe to: Posts (Atom). 101 FACTS ON NIGERIA. Why Advertising Is Failing On The Internet. TV Advertising and its effect on children. Going Global Means Going Mobile in Emerging Market. Other Useful Websites Links. The World Advertising Research Center (WARC). The Advertising Research Foundation (ARF).

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Advertising Research Resource: October 2009

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Monday, October 26, 2009. Marketing Basics: Competitor Analysis. Marketing Basics: Competitor Analysis. Written by: Eric Brantner. In part 2 of my Marketing Basics series, I want to talk about getting the most out of your competitor analysis (by the way, make sure you read part one of this series about defining your target audience. Here are some questions you should answer when performing competitor analysis. 1 Who are my main competitors? 2 What are their strengths and weaknesses? So, let’s discu...

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Advertising Research Resource: January 2010

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Monday, January 25, 2010. Why should you/your client use Billboards? Rather than restricts ourselves to discussion on billboards only, in the next few weeks, Advertising Research Resource will be taken a total outlook on OUTDOOR ADVERTISING in general. During this period, a lots of comments are expected from the g. In the outdoor advertising industry to help sharpens our knowledge and how to get the most out of the medium. Information about Billboards in Nigeria. If your product is a premium brand, and y...

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Advertising Research Resource: Industry News

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August 6th - August 10th, 2012. LASAA plans for water advertising. Designs new outdoor policy for Apapa/Oshodi route. Gloryland TV renamed Niger Delta Television (NDTV) in Bayelsa. Bakassi radio launched at Dayspring Island in Bakassi. MTN out with biggest promo – ready to give airplane to a winner. Indomie current campaign – (Hungry Man) is generating serious controversy among stake holders. Multichoice Nigeria announces 10% increase in subscription. Google introduces new search engine. TOP FM introduce...

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Advertising Research Resource: December 2009

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Tuesday, December 15, 2009. Advertising – and Its Association to Other Concepts. Elements of advertising Process. The importance of advertising depends upon various factors such as nature of the product, Industry to which it belongs, competition in the market, market intensity, stage of the product or the brand in its life cycle, effect on per capita consumption, customer loyalty, brand credibility and media. Four P’s of marketing and advertising. In an advertisement pricing strategy usually designed to ...

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Advertising Research Resource: June 2010

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Tuesday, June 22, 2010. CREATING WINNING BILLBOARD ARTWORK. In today's write-up, Frank Rolfe, the author of Billboard Home Study Course says it all. Billboard creative artwork can sell or embarrassed a brand. Following simple rules will not only turn out to a memorable ad but will also connect well with the right target audience with right ROI. Happy reading. You should not put more than a few words on a billboard. Why? 8) green on white. So if you want to be known for having happy customers with ads tha...

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Advertising Research Resource: People

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Ehis Emokhare joins Etisalat. Bola Akingbade on Terminal Leave, Commences Retirement 2nd July. Larry Annetts takes over from Akingbade as MTN CMO. Olu Akanmu Joins Airtel as Chief Marketing Officer. Lagos state governor leads counterparts in social media presence (twitter). APCON Honours Mrs. Nike Alabi. Oyeyemi Marks 45th Birthday, Launches 4th Book. Tomi Ogunlesi wins scholarship to Wunderman/Y&R Young Marketers School. Yinka Akande Becomes DG/ CEO, MAN. Subscribe to: Posts (Atom). 101 FACTS ON NIGERIA.

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Advertising Research Resource: Industry Data

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Nigerian Monthly Diary published by Media Planning Service. Source: June 2012 data. Subscribe to: Posts (Atom). 101 FACTS ON NIGERIA. Why Advertising Is Failing On The Internet. TV Advertising and its effect on children. Going Global Means Going Mobile in Emerging Market. Other Useful Websites Links. The World Advertising Research Center (WARC). The Advertising Research Foundation (ARF).

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Advertising Research Resource: June 2011

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Wednesday, June 29, 2011. The Future of Advertising: The Second-Oldest Profession In The World. Did you know that advertising is the second-oldest profession in the world? Its a little known fact, but if you follow the money, as they typically say on reruns of Law and Order, youd guess the folks engaged in the oldest profession in the world had to advertise to find clients, right? Friday, June 17, 2011. MEDIA PLANNING AT A GLANCE. What is Media Planning:. Friday, June 3, 2011. Subscribe to: Posts (Atom).