expansionjournal.blogspot.com
Going For It: Week 9 -- I Can Smell It
http://expansionjournal.blogspot.com/2009/04/week-9-i-can-smell-it.html
A Journal of Expansion in an Economic Downturn. Tuesday, April 28, 2009. Week 9 - I Can Smell It. For the past two months, I have been focused on the logistical and identity transformation of SalesTouches.com into davemail, which has included refining my message for the small arsenal of marketing and informational tools to help me spread the word. Now, as those tools are completed, it marks the close of the. Part of the process. How is it different? Why should anyone care? We are getting close…. Web temp...
expansionjournal.blogspot.com
Going For It: Week 5 – Feeling Like a Salmon
http://expansionjournal.blogspot.com/2009/03/week-5-feeling-like-salmon.html
A Journal of Expansion in an Economic Downturn. Monday, March 30, 2009. Week 5 – Feeling Like a Salmon. I really don’t think so. The reason is that like the stock market or the overall economy, the indices we use to measure performance are made up of lots of smaller pieces – and some of those pieces are hanging in there – even thriving. So while many are cutting back, it does indeed make sense for me to push as hard as I can to broaden my base and increase my market share. Business cards are done and my ...
expansionjournal.blogspot.com
Going For It: March 2009
http://expansionjournal.blogspot.com/2009_03_01_archive.html
A Journal of Expansion in an Economic Downturn. Monday, March 30, 2009. Week 5 – Feeling Like a Salmon. I really don’t think so. The reason is that like the stock market or the overall economy, the indices we use to measure performance are made up of lots of smaller pieces – and some of those pieces are hanging in there – even thriving. So while many are cutting back, it does indeed make sense for me to push as hard as I can to broaden my base and increase my market share. Business cards are done and my ...
expansionjournal.blogspot.com
Going For It: May 2009
http://expansionjournal.blogspot.com/2009_05_01_archive.html
A Journal of Expansion in an Economic Downturn. Monday, May 11, 2009. Week 11 – What Do You Do with a Power Sander? Have you ever gotten something that you really wanted and were looking forward to, and after you got it wondered, “Now, what? 8221; Like the latest power tool or a fancy new computer? Yeah, it’s awesome, but what are you going to do with it? That is sort of how I feel looking at all my new davemail stuff. The web site is better than I imagined (click HERE. Having said all that, I remain exc...
expansionjournal.blogspot.com
Going For It: Week 8 – Picture Perfect?
http://expansionjournal.blogspot.com/2009/04/week-8-picture-perfect.html
A Journal of Expansion in an Economic Downturn. Tuesday, April 21, 2009. Week 8 – Picture Perfect? With the target date for the launch of the davemail Web site just a week away, most of the pieces are falling into place nicely, with one notable exception. We have yet to decide on a suitable image to depict exactly who “dave” is. Dave needs a face. Too bad it has to be mine. Why so much attention to a Web site photo? The answer is simple. If this were for a normal bio page photo, it honestly wouldn...
expansionjournal.blogspot.com
Going For It: Week 11 – What Do You Do with a Power Sander?
http://expansionjournal.blogspot.com/2009/05/week-11-what-do-you-do-with-power.html
A Journal of Expansion in an Economic Downturn. Monday, May 11, 2009. Week 11 – What Do You Do with a Power Sander? Have you ever gotten something that you really wanted and were looking forward to, and after you got it wondered, “Now, what? 8221; Like the latest power tool or a fancy new computer? Yeah, it’s awesome, but what are you going to do with it? That is sort of how I feel looking at all my new davemail stuff. The web site is better than I imagined (click HERE. Having said all that, I remain exc...
expansionjournal.blogspot.com
Going For It: Week 7 – Still a Good Story
http://expansionjournal.blogspot.com/2009/04/week-7-still-good-story.html
A Journal of Expansion in an Economic Downturn. Monday, April 13, 2009. Week 7 – Still a Good Story. It actually was a great exercise because I had to start from scratch. I explained the industry, the unserved niche, the financial realities and the incredible opportunity. He asked good questions and I think was confident that I was not endangering the well-being of his daughter and grandchildren. He really got it and was genuinely excited for me and the potential the business holds. For the first time, I...
expansionjournal.blogspot.com
Going For It: April 2009
http://expansionjournal.blogspot.com/2009_04_01_archive.html
A Journal of Expansion in an Economic Downturn. Tuesday, April 28, 2009. Week 9 - I Can Smell It. For the past two months, I have been focused on the logistical and identity transformation of SalesTouches.com into davemail, which has included refining my message for the small arsenal of marketing and informational tools to help me spread the word. Now, as those tools are completed, it marks the close of the. Part of the process. How is it different? Why should anyone care? We are getting close…. With the...
expansionjournal.blogspot.com
Going For It: Week 6 – 'This is What I Do' is No Longer Enough
http://expansionjournal.blogspot.com/2009/04/week-6-breakfast-for-50.html
A Journal of Expansion in an Economic Downturn. Monday, April 6, 2009. Week 6 – 'This is What I Do' is No Longer Enough. But what is easy these days? Everyone is more cautious. Margins are tighter and businesses are desperately looking for ways to cut costs. Even if there is the slightest hope that the recession has bottomed out, it will be a long, tough recovery. How can I merge what I do with what businesses need right now? How can I meet those needs in a profitable way? It was an exciting week behind ...
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