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Dream Team Analytics: Sports, Beer, and Auto Ads: NBA tweets its way to the top
http://dtanalytics.blogspot.com/2011/04/nba-tweets-its-way-to-top.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Tuesday, April 26, 2011. NBA tweets its way to the top. The NBA has positioned itself as the top sports league in social media - No. 1 on Twitter, Facebook and YouTube in terms of respective followers, likes and views. As I was combing ESPN. Looking for anything related to e-marketing, I hit the jackpot when I found a link to an article titled " The NBA's social media explosion. On its website, and has one of the most-trafficked YouTube channels. This dig...
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Dream Team Analytics: Sports, Beer, and Auto Ads: March 2011
http://dtanalytics.blogspot.com/2011_03_01_archive.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Wednesday, March 23, 2011. PC=DEATH TO FREEDOM OF SPEECH? First Amendment rights don't apply to marketers. This was the thought that ran through my head as I read Kelsey Johnston's post, Approved by YiaYia. Which talked about Kraft's advertising of their new product Athenos (hummus). Ran this story with the headline, "Bitchy old women promoting Kraft hummus. The blog later said this in Kraft's defense. Let me first say this.I am a white male, which me...
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Dream Team Analytics: Sports, Beer, and Auto Ads: NIKE vs ADIDAS
http://dtanalytics.blogspot.com/2011/04/nike-vs-adidas.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Wednesday, April 13, 2011. Both Nike and adidas have two newish ads that are pretty cool and interestingly enough are emphasizing a common theme. Nike's new ad is titled "NIKE THROWDOWN". Wherein Nike consumers attempt to one-up each other, challenging consumers to join them and show they're in the club. Adidas' ad is titled "ADIDAS IS ALL IN". Like Nike's ad, adidas is challenging consumers to join the list of impressive individuals who are ALREADY ALL IN.
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Dream Team Analytics: Sports, Beer, and Auto Ads: April 2011
http://dtanalytics.blogspot.com/2011_04_01_archive.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Tuesday, April 26, 2011. Guiness: Passport to Greatness. Mobile Marketing is a growing aspect of advertising, with 4 out of 5 Americans having cell phones mobile marketing is one of the easiest ways to reach consumers at any time of the day. An example of a successful company on the leading edge of mobile marketing is Guinness, as mentioned by GrowSomethingBigger.com. As the video shows, the phrases weren't general sayings but it also had ways to flirt!
dtanalytics.blogspot.com
Dream Team Analytics: Sports, Beer, and Auto Ads: February 2011
http://dtanalytics.blogspot.com/2011_02_01_archive.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Friday, February 25, 2011. THIS IS HOW WE DO IT". So what is the point of this blog? Over the next few months each of our three members will analyze the marketing behaviors of a particular industry. The three industries whose marketing we are analyzing are sports. Posted by Dream Team. Thursday, February 24, 2011. We are.DREAM TEAM. We are a group of business students from Pacific Lutheran University. Posted by Dream Team. Subscribe to: Posts (Atom).
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Dream Team Analytics: Sports, Beer, and Auto Ads: NFL lockout is the best thing for college education
http://dtanalytics.blogspot.com/2011/05/nfl-lockout-is-best-thing-for-college.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Thursday, May 5, 2011. NFL lockout is the best thing for college education. Does the NFL lockout have college professors rejoicing? In a recent article from ESPN titled " Pac-10 announces ESPN/Fox TV deal. The Pac-10 - soon to officially become the Pac-12 - has agreed to a 12-year television contract with ESPN and Fox that will more than triple its media rights fees. And be the most valuable for any conference in college sports. This got me to thinking.
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Dream Team Analytics: Sports, Beer, and Auto Ads: Guiness: Passport to Greatness
http://dtanalytics.blogspot.com/2011/04/guiness-passport-to-greatness.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Tuesday, April 26, 2011. Guiness: Passport to Greatness. Mobile Marketing is a growing aspect of advertising, with 4 out of 5 Americans having cell phones mobile marketing is one of the easiest ways to reach consumers at any time of the day. An example of a successful company on the leading edge of mobile marketing is Guinness, as mentioned by GrowSomethingBigger.com. As the video shows, the phrases weren't general sayings but it also had ways to flirt!
dtanalytics.blogspot.com
Dream Team Analytics: Sports, Beer, and Auto Ads: May 2011
http://dtanalytics.blogspot.com/2011_05_01_archive.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Friday, May 6, 2011. Sports: The Vehicle of Marketing Success for Men. Yesterday in our e-Marketing class our professor, Sven, reminded us of the requirements for our blog project. I was one of the many students who realized, "son of a mother duck, I should probably post some blogs on the required. Content." Well timed my German instructor. Considering the nerds who run the pro blogging sites never post about sports, athletes, or any kind of ball. Posted ...
dtanalytics.blogspot.com
Dream Team Analytics: Sports, Beer, and Auto Ads: Sports: The Vehicle of Marketing Success for Men
http://dtanalytics.blogspot.com/2011/05/sports-vehicle-of-marketing-success-for.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Friday, May 6, 2011. Sports: The Vehicle of Marketing Success for Men. Yesterday in our e-Marketing class our professor, Sven, reminded us of the requirements for our blog project. I was one of the many students who realized, "son of a mother duck, I should probably post some blogs on the required. Content." Well timed my German instructor. Considering the nerds who run the pro blogging sites never post about sports, athletes, or any kind of ball. Posted ...
dtanalytics.blogspot.com
Dream Team Analytics: Sports, Beer, and Auto Ads: Puppies and Beer
http://dtanalytics.blogspot.com/2011/04/puppies-and-beer.html
Dream Team Analytics: Sports, Beer, and Auto Ads. Tuesday, April 19, 2011. Currently in our e-Marketing class we are running a Google Adword campaign for a dog pet rescue. While we have been running this campaign I became curious whether any beer companies use puppies or dogs in their advertising, because everyone likes to see cute dogs right? Many companies use animals in their advertisements, as they know that cute animals can sell products or at least give you a warm fuzzy feeling about the brand.
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