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ICYMI: Talkers/LA2013 | Holland Cooke Media
https://hollandcookemedia.wordpress.com/icymi-talkersla2013
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. New local Talk Radio Jobs in 2014? And that’s more-than-a-hunch. That was my presentation at Talkers/LA2013. Couldn’t be there? Here’s the video. Why, Where, How-to-Prepare for this opportunity, in my August newsletter. Most-quotable quotes of a GREAT day in LA, in my real-time Tweets @HollandCooke. Radio’s newest talker Marilu Henner: “You don’t need ‘a face for radio,’ you need A BRAIN for radio.”. Were worth two days on airplanes! We’...
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Your Next Job: Your Best Job | Holland Cooke Media
https://hollandcookemedia.wordpress.com/2015/07/29/your-next-job-your-best-job
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. Sales: Turn Digital Disappointment Into Direct Retail Success. 8220;Quality, Currency, Quantity” →. Your Next Job: Your Best Job. July 29, 2015. Even with all the recent cutbacks, local on-air work is still opportune. If you’re on-the-beach, this’ll be hard to hear, but employers find many jobs hard to fill. Honest! I’m often asked to refer qualified candidates. Make your next radio job your best radio job. Leave a Reply Cancel reply. CNN Pane...
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2015 Consumer Electronics Show | Holland Cooke Media
https://hollandcookemedia.wordpress.com/2015-consumer-electronics-show
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. 2015 Consumer Electronics Show. Your consultant is among 160,000 tech-followers who attended the 2015 International CES. If you are attending,. Couldn’t be here? 8220;It’s all business here…honest! On MSNBC’s “The Ed Show,” live from The Strip. We were talkin’ elections, not electronics. Some of what’s-new-here is…what’s-old. 8220; Real Estate Today. What if Fox News Channel. Think “content is king? When clearance contract negotiations hit-the...
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Holland Cooke Media | Page 2
https://hollandcookemedia.wordpress.com/page/2
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. Newer posts →. March 3, 2016. I’ve planned station-level coverage of every national political convention since Mondale/Ferraro ’84. And several stations I work with are covering this year’s conventions. Technique I’m recommending. Which may surprise you. 8220;Does anyone even listen to it? The answer is yes.”. February 14, 2016. Automaker explains “Why. You can’t get AM Radio. In your BMW i3″. At this point you may be asking, who cares? Click ...
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WHY Rush Limbaugh is in ratings trouble? | Holland Cooke Media
https://hollandcookemedia.wordpress.com/2015/06/06/why-rush-limbaugh-is-in-ratings-trouble
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. YES-YOU-CAN sell The Rush Limbaugh Show. Sales: Turn Digital Disappointment Into Direct Retail Success →. WHY Rush Limbaugh is in ratings trouble? June 6, 2015. At this point,. No minds are being changed. So “horizontal maintenance” is the ball game. Consultant-to-English translation: Get people-who-already-listen to listen same-time-of-day more-days-per-week. Limbaugh show open sound you’d be missing something if you missed a day? There'...
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HC bio | Holland Cooke Media
https://hollandcookemedia.wordpress.com/about
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. Just want you to know how super thankful we are at Neuhoff Media for your guidance and wisdom. Two Marconis and a small market station that could be on anywhere in the country. You are THE BEST at making great air talent even greater. CEO, Neuhoff Media. Senior VP, Radio Advertising Bureau. 8220;We LOVE having you here. Thanks for your amazing commitment to our success.”. VP/Market Manager, Entercom/Boston. Owner, KTBB AM/FM. 8220;You are a sm...
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ICYMI | Holland Cooke Media
https://hollandcookemedia.wordpress.com/2-2
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. And the Oscar goes to…. My “ 9 Tips For YOUR Academy Awards Acceptance Speech. On “ The Saturday Night Cafe with Laura Smith. 8221; on WABC. Http:/ getonthenet.com/WABC-2014Oscars.mp3. Millennials: Many still sign-checks-on the back. Soon, they’ll be signing-on-the-front. 63% of young adults cite care for parents in old age among their chief concerns. Who are “Millennials? And why is radio business-as-usual not for them? They buy why you do it.
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Talkers/RadioInfo Archive | Holland Cooke Media
https://hollandcookemedia.wordpress.com/talkersradio-info-archive
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. This page is updated on an ongoing basis. Do your weekends sound. OK, I’LL say it: It’s time to drag Talk Radio fossil “Swap Shop,” kicking-and-screaming, into the 21st Century…and create digital revenue. Also in this archive, in alphabetical order:. 21st Century Swap Shop. 2012: a Radio Show, and a Radio No-Show. 2012: Arbitron Client Conference notes: day 1. 2012 Vote: Did Talk Radio…HEAR. 2014 Convention Two-Fer: CES NMX. The Future of Radi...
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Sales | Holland Cooke Media
https://hollandcookemedia.wordpress.com/for-sales
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. The six most-dreaded words in Sales:. We tried radio. It didn’t work. Often the problem is copy that went in-one-ear-and-out-the-other. At many stations, including some in major markets, there’s no Creative department. Reps write their own copytime which could otherwise be spent prospecting/C.N.A.-ing/closing is instead squandered on a task that’s not sellers’ core competency. THEN…. How to fix it:. To read something every rep should understand.
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Convention Two-fer: CES + NMX | Holland Cooke Media
https://hollandcookemedia.wordpress.com/convention-two-fer-ces-nmx
Meaty, MUST-Read Monthly Newsletter. HC’s SurvivalSpeech.com. Convention Two-fer: CES NMX. OK, the Amazon drone story was a publicity stunt,. But 62% of Internet traffic is now robots. Your consultant was among 150,000 tech-followers attending the 2014 International CES. How dizzying is the-pace-of-change? Media attending are now asked NOT to refer to this massive, mind-boggling event as “the Consumer Electronics Show,” because whassup there has transcended hardware. My Talkers coverage: Mon. Again this ...