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Sookias Media: What's In It For Me?
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Thursday, 4 December 2014. What's In It For Me? I'm often heard saying, ". Stop promoting features. Start sharing benefits! This is because people want to know what's in it for them before they buy. It's the answer to 'Why should I bother? Whilst simply stating all the features of your products or services tells people what you do, is like asking someone to buy a machine based on the list of parts it is made from. Helps businesses gain the most from their marketing through. Labels: benefits and features.
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Sookias Media: April 2015
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Monday, 6 April 2015. What makes good PR? PR – start by becoming your company’s roving reporter. When asked what makes good PR (public relations), I usually give a simple answer – good stories. The media love them, so my tip for this month is to put on a journalist’s hat and discover what’s happening in your organisation. Find an angle and hook ‘em in. Think up, down and around a story to find a unique angle. I use an NLP technique called ‘chunking’ to help me do this. Is the story are topical and timely.
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Sookias Media: November 2013
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Wednesday, 13 November 2013. What arrived in YOUR post this morning? Remember the days when the postman came laden with piles of junk mail each morning? Chances are you only spend a few minutes sorting your letters but considerably more time wading through the spam in your inbox. Now don't get me wrong, I really like email marketing and used correctly it's a really effective marketing tool. As ever, you need to use it wisely and think about what you are going to say and why. Of course, you don't need to ...
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Sookias Media: What Makes Your Company Stand Out?
http://sookiasmedia.blogspot.com/2014/10/what-makes-your-company-stand-out.html
Friday, 10 October 2014. What Makes Your Company Stand Out? Being different is good as i. T helps your firm, product or service stand out in a crowded market place. Potential buyers need to know why they should buy from you and not your competitor who's. Down the road or on another website. Take the time to really identify why your current customers come to you (ask them if you are not sure). This will help you to understand your 'Unique Selling Points' or USPs as they are known in marketing speak.
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Sookias Media: March 2014
http://sookiasmedia.blogspot.com/2014_03_01_archive.html
Thursday, 27 March 2014. How to stop photo tagging in Twitter. New feature of photo tagging has been much celebrated. But what if you don't want to be tagged in other people's photos? It's actually very simple to disallow this by a quick change to your settings:. Go to Settings Security and Privacy. Tick the "Do not allow anyone to tag me in photos" option. Here's a quick recap of what the Twitter tagging feature allows you to do:. Tag up to 10 people in a photo. Stop twitter photo tagging. C) Sookias Me...
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Sookias Media: The right pictures speak a thousand words
http://sookiasmedia.blogspot.com/2015/02/the-right-pictures-speak-thousand-words.html
Tuesday, 17 February 2015. The right pictures speak a thousand words. Do you like having your picture taken? I must admit that it is not my favourite thing. However, having organised new PR shots for a client recently has reminded me the power of having and using the right pictures. The right pictures can capture your message. They can describe your product or service in a simple snapshot and even convey the professional-but-approachable image that is increasingly important. Eshots and other campaigns.
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Sookias Media: February 2014
http://sookiasmedia.blogspot.com/2014_02_01_archive.html
Saturday, 15 February 2014. Carefully written marketing briefs will help you gain maximum ROI from design, website builds, PR, and more.". This was one of the most popular marketing tips I posted on Twitter. This month; probably because it mentions the term Return on Investment (ROI). Briefs come in all shapes and sizes and of course in this case I am not referring to the underwear variety! Ensure each penny is used wisely. Typical things to include are:. Who are you targeting. Why you need it. What will...
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Sookias Media: Joined Up Marketing
http://sookiasmedia.blogspot.com/2015/01/joined-up-marketing.html
Tuesday, 27 January 2015. This recent tweet of mine got lots of attention:. Join up' your social media with your other marketing for greater effect (we can help if you're not sure how). Certainly, from my own experience social media is often seen as an addition to rather than an integral part of people's campaigns. However, linking in your social media with your other marketing can have a massive effect. Using social media can help you find out:. Helps businesses gain the most from their marketing through.
SOCIAL ENGAGEMENT