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State of Digital Publishing

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State of Digital Publishing | stateofdigitalpublishing.com Reviews
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The Pulse of Digital Media
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1 audience development
2 digital analytics
3 tools
4 digital publishing
5 content strategy
6 digitial strategy
7 earned media
8 omni channel marketing
9 insights
10 vahe
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State of Digital Publishing | stateofdigitalpublishing.com Reviews

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1

Selling it softly with Editorial Commerce | State of Digital Publishing

http://www.stateofdigitalpublishing.com/digital-publishing/selling-softly-editorial-commerce

State of Digital Publishing. Selling it softly with Editorial Commerce. July 20, 2014. There’s actually a big difference between users researching and ready to make a purchase, and at that the same time online consumers are expecting more of an online experience in order to satisfy their decision making process. So how have these companies risen to the challenge to bridge the gap between the inspiration and transaction? The Power of Editorial Commerce. Examples such as Net a Porter, Farfetch, Shop Bazaar...

2

Omni Channel Marketing | State of Digital Publishing

http://www.stateofdigitalpublishing.com/omni-channel-marketing

State of Digital Publishing. In a multi-device and multi-platform world, the path from awareness to purchase/conversion is becoming more blurry than ever. Having a digital publishing brand that is consistent across all touch points does not only help with reinforcing your marketing message, but also increase your overall presence. Omni channel marketing is the next iteration of multichannel marketing. State of Digital Publishing. About State of Digital Publishing.

3

Earned Media | State of Digital Publishing

http://www.stateofdigitalpublishing.com/earned-media

State of Digital Publishing. Earned media can help bring you the attention and authority that your company or site is looking to build, as a result of the promotional efforts undertaken to provide value to your audience. Let earned media be the online word of mouth that drives traffic, brand sentiment and engagement; through SODP’s tips, strategies, tools and various approaches combining link earning (SEO), public relations (PR), content strategy, social media and more. June 22, 2014.

4

Creating an SEO Strategy | State of Digital Publishing

http://www.stateofdigitalpublishing.com/seo/creating-seo-strategy

State of Digital Publishing. Creating an SEO Strategy. July 27, 2014. Principles of creating an SEO strategy:. Make sure you understand how search engines work – http:/ www.google.com.au/insidesearch/howsearchworks/thestory/. Understand the searcher persona workflow – how users search, find your website and the motivations that drive them in order to conduct your desired action/conversion. Create SEO goals that align to your business goals and therefore impact the bottom line. Overall are essentially loo...

5

Archives for June 23rd, 2014 | State of Digital Publishing

http://www.stateofdigitalpublishing.com/2014/06/23

State of Digital Publishing. Daily Archives: June 23, 2014. 10 Things Everyone Should Know About The New York Times Digital Report. June 23, 2014. The news earlier this year in March , in which the New York Times digital report that was intended for its’ executives was leaked to Buzzfeed, caused a big uproar mainly because the 97 page report outlined the key challenges the business was facing in digital innovation. After reading through the entire report myself, here…. State of Digital Publishing.

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10 Ways to Identify SEO Trends - Vahe Arabian Blog

http://www.vahearabian.com/analytics/10-ways-identify-seo-trends-website

Vahe Arabian SEO and Digital Analytics. What are 10 ways to identify SEO trends for a website? 09 Mar. 2014. This post has been migrated from my old blog called Online Marketing Blog, and it’s actual published date was on January 15, 2012. I want to start my SEO blog with a quick list to get the momentum going. Check your website traffic and keywords with your web analytics tool Google Analytics, Web trends, Omniture. And set the tine range to the past month to get the most recent results. Talk to your c...

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SEO Audience Development Specialist Role - Vahe Arabian Blog

http://www.vahearabian.com/digtial-publishing/role-seo-audience-development-specialist

Vahe Arabian SEO and Digital Analytics. The Role of an SEO Audience Development Specialist. 09 Mar. 2014. The past 3-4 years has seen the SEO professional upgraded from focusing on website search rankings to a goal focused web strategist. Most have moved beyond just making tactical improvements, to a holistic mindset. This to attract a customer’s audience from organic search results, focused on business goals and objectives. What is Audience Development? There are four methods (you can call them channels...

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Digtial Publishing | Vahe Arabian

http://www.vahearabian.com/./digtial-publishing

Vahe Arabian SEO and Digital Analytics. The Role of an SEO Audience Development Specialist. 09 Mar. 2014. The past 3-4 years has seen the SEO professional upgraded from focusing on website search rankings to a goal focused web strategist. Most have moved beyond just making tactical improvements, to a holistic mindset. This to attract a customer’s audience from organic search results, focused on business goals and objectives. In my journey towards better. Google page layout update for digital publishers.

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Հայերէն | Vahe Arabian

http://www.vahearabian.com/./հայերէն

Vahe Arabian SEO and Digital Analytics. 404 - Page/Post not found. We could not find the page you were looking for. All is not lost, check these out. Finding Link Earning Opportunities Using Google Display Planner. The Role of an SEO Audience Development Specialist. Google page layout update for digital publishers. The Dawn of Convergence Analytics (from an SEO’s perspective). 10 Crucial Metrics That You Can’t Ignore. What are 10 ways to identify SEO trends for a website? March 6, 2016. March 9, 2014.

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10 Crucial Marketing Metrics That You Simply Cannot Ignore - Vahe Arabian Blog

http://www.vahearabian.com/analytics/10-crucial-metrics-ignore

Vahe Arabian SEO and Digital Analytics. 10 Crucial Metrics That You Can’t Ignore. 09 Mar. 2014. Note: This was a guest post by Sushant Ajmani – Web Analytics professional, from Online Marketing Blog, which has since been migrated to this site. This post was first published on July 2012. If you are an ecommerce player in industry, you should strive for following benchmarks at the Page Level:. On a site level, keep the BOUNCE RATE under 37-40%. 2 Average Time Spent/Visit. 5 % Keyword Searches. This is a ve...

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Analytics | Vahe Arabian

http://www.vahearabian.com/./analytics

Vahe Arabian SEO and Digital Analytics. The Dawn of Convergence Analytics (from an SEO’s perspective). 09 Mar. 2014. Note:This post first appeared on Online Marketing Blog on March 2013, but has now been migrated across to this website. The SEO’s professional’s difficulty when optimising or promoting a site for search engine users The concepts behind better understanding and determining the outcome of website visitor behaviour is becoming ever increasingly important to marketers and. 09 Mar. 2014. March ...

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The Dawn of Convergence Analytics

http://www.vahearabian.com/analytics/dawn-convergence-analytics-for-seo

Vahe Arabian SEO and Digital Analytics. The Dawn of Convergence Analytics (from an SEO’s perspective). 09 Mar. 2014. This post first appeared on Online Marketing Blog on March 2013, but has now been migrated across to this website. The SEO’s professional’s difficulty when optimising or promoting a site for search engine users. As of November 2012). What is convergence analytics? Convergence analytics (term coined by Andrew Edwards. Google Universal Analytics The Right Step towards Convergence Analytics.

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Can your startup idea become a hit? How to validate your business idea. - Technology,Startups & New Business.

http://draganidis.com/2013/11/27/how-to-validate-your-business-idea

Technology,Startups and New Business. Posts about Startups and Technology. Can your startup idea become a hit? How to validate your business idea. November 27, 2013. You have an idea for a new business startup. And before you jump in writing code, developing it or pouring money and effort into it, you want to validate if this could work at your targeted customer audience. Here is a methodology on how you could validate your business idea:. Step 1: Create a Coming Soon Sign Up Page. Anything above 10% sig...

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About | Vahe Arabian

http://www.vahearabian.com/about

Vahe Arabian SEO and Digital Analytics. SEO Professional for 7 years. Founder of State of Digital Publishing. And Head of SEO Research and Strategy at Online Marketing Gurus. State of Digital Publishing. An upcoming editorial publication for media and online publishing professionals. Tweets by @optimise seo. Sign up to our Newsletter! Enter your email address below to subscribe to our newsletter.

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Google page layout update for digital publishers - Vahe Arabian Blog

http://www.vahearabian.com/digtial-publishing/google-page-layout-update-digital-publishers

Vahe Arabian SEO and Digital Analytics. Google page layout update for digital publishers. 09 Mar. 2014. In the past week, Google’s head of spam Matt Cutt’s announced a refresh to the Page Layout algorithm update on Twitter. Also known as the Top Heavy update, it is set to affect less than 1% of both English and non-English search queries, having gone live on February 6. What is the page layout algorithm update? As you can see in the image below, ad heavy sites contain pages which try to take every single...

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State of Digital Publishing. December 15, 2014. Formatting Content for Digital Publication. November 30, 2014. How to gain audience development insights. November 29, 2014. Quality over Quantity: How content curation enhances content marketing. July 27, 2014. Creating an SEO Strategy. Formatting Content for Digital Publication. December 15, 2014. Over the last six years, the world has changed a huge percentage of people now read mostly on electronic…. How to gain audience development insights. The news e...

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A project looking at economic disparity in Connecticut, from WSHU Public Radio. Congressional candidates from CT’s most unequal district weigh in on disparity. November 3, 2014. Republican Dan Debicella (left) and Democratic Congressman Jim Himes at a debate in Norwalk. Himes said the disparity is clear as you travel from affluent towns like Greenwich and Darien to Bridgeport, where an awful lot of people are living below the poverty line. Here’s Himes’ full response:. Himes said he supports raising the ...

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state of distraction

I'm sure everyone has a name that they just don't like and for me it's. S fault that he has been named. It is his parents. When their son was born, why oh why did they look at that sweet innocent face and think. Ven Wikipedia doesn't know what to do with its. Yes, yes, I'm sure there are plenty of worse names and to list them would be cruel plus this post is dedicated to the dear males who have been cursed with the name. Don't get me wrong, the actual men called. En they introduce themselves - "hey, I'm.