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StrategyAudit | Intellectual Capital on Demand | strategyaudit.com.au Reviews
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StrategyAudit | Intellectual Capital on Demand | strategyaudit.com.au Reviews

https://strategyaudit.com.au

Intellectual Capital on Demand

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1

Self-induced brand catastrophe | StrategyAudit

http://www.strategyaudit.com.au/2015/07/09/self-induced-brand-catastrophe

Jul 9, 2015. All those brand stories: gone. Every now and again I see something so stupid, so irrational, and so destructive of a valuable brand, that I think that perhaps the loonies really do have the keys to the asylum. One of them happened yesterday. There was a radio news. Would cease to buy any of the raw material required for their hats, rabbit skins, from Australian suppliers. From here on they would be using 100% imported skins. How much better it would have been to set about supporting the Aust...

2

How to make cold emails 90% effective | StrategyAudit

http://www.strategyaudit.com.au/2015/08/10/how-to-make-cold-emails-90-effective

How to make cold emails 90% effective. Aug 10, 2015. Almost everybody I know hates cold phone calling, there is something in the psychology that prevents us putting ourselves in a position where absolute strangers can reject us 99% of the time. 8220;Cold email calling” is the less confronting and can be a hugely effective. If you follow these rules, and optimise your emails, their effectiveness will explode. 1 Research the prospect list. 2 Have a compelling subject line. Your first sentence is like the s...

3

StrategyAudit | StrategyAudit

http://www.strategyaudit.com.au/a-strategy-audit

Development of a comprehensive and effective strategy follows the critical review of the environment in which the enterprise needs to compete and succeed. There are many tools and aids for this process, and libraries have been written, but still most businesses benefit from a fresh eye, unencumbered by any baggage, but informed by the wisdom of experience, and knowledge of the tools and practises that have succeeded elsewhere. Marketing and brand strategy development and implementation,. Logistics and va...

4

Social Media | StrategyAudit

http://www.strategyaudit.com.au/category/social-media

The A – Z of personal branding. Nov 2, 2016. In 1997, Tom Peters wrote an article for Fast Company. Titled ‘The brand called You’ which was probably the first articulation of this idea. In it he wrote ‘. It’s time for me and you to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work’. Is a compelling read, and persuasively makes the point after having looked at all the research. In these circumstances, ...

5

How do you  describe your brand? | StrategyAudit

http://www.strategyaudit.com.au/2015/07/16/how-do-you-describe-your-brand

How do you describe your brand? Jul 16, 2015. Image courtesy brandonsteiner.com. People in market research always describe brands in human terms, they are tough, or easy to live with, or friendly, cold, and so on. It is the easiest way to describe them. It follows then that when thinking about the dimensions of your brand, you would do it using “the brand as a friend” as the guiding metaphor. Ask yourself a few simple questions:. What do your customers expect from your brand? How would you describe yours?

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Australia Post – a postcript…. | Content in Context

https://contentincontext.me/extra-mural-activities/australia-post-a-postcript

Exploring the information age…. Skip to primary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. Australia Post – a postcript…. My long-suffering experiences with Auspost. Have featured in this blog before. Here are just a few of the most recent episodes in the saga:. The counter staff I spoke to yesterday openly admitted that Auspost’s strat...

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What might we expect in 2017? | Content in Context

https://contentincontext.me/2017/01/10/what-might-we-expect-in-2017

Exploring the information age…. Skip to primary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. What might we expect in 2017? January 10, 2017. On a number of measures, 2016 was a watershed year. What might we expect from 2017? Detail from “The Passing Winter”. Photo by Rory Manchee]. That I think will feature in 2017:. A recurring topic of public...

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Australia Post – a further postscript… | Content in Context

https://contentincontext.me/extra-mural-activities/australia-post-a-further-postscript

Exploring the information age…. Skip to primary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. Australia Post – a further postscript…. Customer experience at Australia Post. Seems to deteriorate by the day. Next, machine melt down. It just froze. It wouldn’t allow me or the staff member to proceed. It wouldn’t print the labels...So, the member of...

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Extra Mural Activities | Content in Context

https://contentincontext.me/extra-mural-activities

Exploring the information age…. Skip to primary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. Here you will find a selection of material relating to Content in Context. Loosely classified as follows:. Updates or further reading on previous posts. Articles covering one-off topics. Links to suggested reading. Leave a Reply Cancel reply.

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10 Random Ideas for the #StartUpFuture Lightning Conference | Content in Context

https://contentincontext.me/extra-mural-activities/10-random-ideas-for-the-startupfuture-lightning-conference

Exploring the information age…. Skip to primary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. 10 Random Ideas for the #StartUpFuture Lightning Conference. Before I attended the recent Lightning Conference called to discuss Victoria’s #StartUpFuture. 1 Register of Tools and Ideas (not a job bulletin board). What solutions are people looking for.

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101 Startups – A Directory of Pitches, Presentations and Insights | Content in Context

https://contentincontext.me/extra-mural-activities/101-startups-a-directory-of-pitches-presentations-and-insights

Exploring the information age…. Skip to primary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. 101 Startups – A Directory of Pitches, Presentations and Insights. Over the past few years, I have mentioned more than 100 startups. In my blog. Here is a simple spreadsheet I have created for reference:. From time to time. The Directors Suite Pty Ltd.

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Directorship | Content in Context

https://contentincontext.me/category/directorship

Exploring the information age…. Skip to primary content. Skip to secondary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. What might we expect in 2017? January 10, 2017. On a number of measures, 2016 was a watershed year. What might we expect from 2017? Detail from “The Passing Winter”. Photo by Rory Manchee]. That I think will feature in 2017:.

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Corporate Governance | Content in Context

https://contentincontext.me/category/corporate-governance

Exploring the information age…. Skip to primary content. Skip to secondary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. Category Archives: Corporate Governance. What might we expect in 2017? January 10, 2017. On a number of measures, 2016 was a watershed year. What might we expect from 2017? Detail from “The Passing Winter”. A recurring topic o...

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Architecture | Content in Context

https://contentincontext.me/category/architecture

Exploring the information age…. Skip to primary content. Skip to secondary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. What might we expect in 2017? January 10, 2017. On a number of measures, 2016 was a watershed year. What might we expect from 2017? Detail from “The Passing Winter”. Photo by Rory Manchee]. That I think will feature in 2017:.

contentincontext.me contentincontext.me

Augmented Reality | Content in Context

https://contentincontext.me/category/augmented-reality

Exploring the information age…. Skip to primary content. Skip to secondary content. 101 Startups – A Directory of Pitches, Presentations and Insights. 10 Random Ideas for the #StartUpFuture Lightning Conference. Australia Post – a postcript…. Australia Post – a further postscript…. Category Archives: Augmented Reality. What might we expect in 2017? January 10, 2017. On a number of measures, 2016 was a watershed year. What might we expect from 2017? Detail from “The Passing Winter”. Photo by Rory Manchee].

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How to make cold emails 90% effective. Aug 10, 2015 Customers. Almost everybody I know hates cold phone calling, there is something in the psychology that prevents us putting ourselves in a position where absolute strangers can reject us 99% of the time. “Cold email calling” is the less confronting and can be a. read more. Are FMCG marketers failing with digital? Aug 5, 2015 Branding. The water-bucket method of networking. Aug 3, 2015 Customers. 6 foundations of digital marketing for beginners. I am cons...

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November 22, 2014. After what seems to be a blip in time, but really almost 5 years, and over 1200 posts on strategyaudit.wordpress.com. I finally got around to taking my own advice, and moving onto my own hosting using my domain. From now on, late October 2014, my musings will be on www.strategyaudit.com.au. Nothing else has changed. Thanks for the last 5 years, and I look forward to the next 5, after which I might just find a palm tree on a tropical beach, and really get serious. October 27, 2014.

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Business resources for photographers. November 07, 2010. Last spring a really special project came to fruition, a Wall of Hope in our local Hospital for Children.  Over the last year and a half, all of us at Laura Novak Photography have been donating our time to photographing babies who have survived numerous medical challenges. Twelve 24x36 images were provided to the hospital and now line the hallway leading up to the NICU (Neonatal Intensive Care Unit). How did this project come about? They are 24x36 ...

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