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Facebook turns 10: What’s the next big tool for social media? | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/02/10/facebook-turns-10-whats-the-next-big-tool-for-social-media

Pastries and Press Releases. Feed your PR craving. Facebook turns 10: What’s the next big tool for social media? Facebook announced its 10. Birthday on February 6, 2014. It’s hard to believe that the social media giant who we wake up and go to sleep with each day has already been involved in our daily routines for such a long time! By the end of 2013, Facebook obtained 1.23 billion monthly active users. Allow me to introduce to you a brand new tool: Jelly. 4 brand benefits of using Jelly:. By posting que...

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So what’s your message? | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/03/06/so-whats-your-message

Pastries and Press Releases. Feed your PR craving. So what’s your message? Reflecting on college and finding my story:. I said. How could ANYONE buy that story? How could I buy my OWN story when I ended it as a question? It was at that moment when I emptied the clutter in the back of my mind, talked it out, visualized what I really wanted and started developing my KEY MESSAGE to my story. If I could find a way to say who I am and what I do in one clear message, how would it sound? That doesn’t happen any...

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PR prep: Mastering the informational interview | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/03/05/pr-prep-mastering-the-informational-interview

Pastries and Press Releases. Feed your PR craving. PR prep: Mastering the informational interview. Where do you think you’ll find your dream job? Most likely, it’s not going to happen with the snap of your fingers, nor will you stumble upon it on a career building website. You may; however, find that job you’ve been fantasizing about over sipping white chocolate Americanos in a room full of strangers. This can also be referred to as the informational interview. Build a top 3. If you’re seeking a PR agency.

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Young PR pros vs. agency life: Choosing the path & tricks of the trade from the agencies themselves | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/02/08/young-pr-pros-vs-agency-life-choosing-the-path-tricks-of-the-trade-from-the-agencies-themselves

Pastries and Press Releases. Feed your PR craving. Young PR pros vs. agency life: Choosing the path and tricks of the trade from the agencies themselves. UO PRSSA Seattle agency tours. What do the words fun , resourceful , fast , coffee , creativity and big ideas bring to mind? For me, I think of PR agencies. The fast-paced, collaborative lifestyle an agency offers is appealing in so many ways. With graduation nearing, I sometimes start to wonder if it’s really the direction I want to head in. Network of...

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PR focus: Behind consumer marketing strategies for Starbucks | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/03/01/pr-focus-behind-consumer-marketing-strategies-for-starbucks

Pastries and Press Releases. Feed your PR craving. PR focus: Behind consumer marketing strategies for Starbucks. As one of the leading brands in the world, Starbucks has branched out and thrived in the digital realm. The brand owns a strong presence on social networks and has set a high standard for other businesses and brands when it comes to content quality and customizing customer engagement to make it truly something special. Why are they able to pull off this social media success story? Starbucks ai...

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Mastering the infographic: Tech style | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/03/01/mastering-the-info-graphic-tech-style

Pastries and Press Releases. Feed your PR craving. Mastering the infographic: Tech style. I created this infographic for a class project in order to piece together my interest in technology. I chose my topic because I enjoy learning about the newest products on the market and I hope to work on a PR team to support them one day. For this particular infographic, I chose to compare the Apple iPad and Kindle Fire tablet. Why are they important? Demonstrate expertise on your topic. They are readily shared.

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Your social media plan: Tweet your way to the top | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/02/21/your-social-media-plan-tweet-your-way-to-the-top

Pastries and Press Releases. Feed your PR craving. Your social media plan: Tweet your way to the top. We wake up each day and go to bed each night with it. It’s the beginning and the end of our daily news consumption. It’s mobile, timely and to the point. It’s social media. Here are some tips (both for our clients and ourselves) for creating engagement and increasing audience development:. Keep track of what you’re posting and when you’re receiving the most responses. Get in the habit of tracking you...

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After the Super Bowl: PR tactics that worked and those that…flopped | Pastries & Press Releases

https://pastriesandpressreleases.wordpress.com/2014/02/06/after-the-super-bowl-pr-tactics-that-worked-and-those-that-flopped

Pastries and Press Releases. Feed your PR craving. After the Super Bowl: PR tactics that worked and those that…flopped. The Super Bowl is a PR and advertising dream. The creative media content produced for the game is sometimes bigger than the actual game itself! This year, several big names landed on my list for demonstrating great PR strategies, while others left me slightly confused. Let’s take a look at who they were and what they did:. They created a human Dorito, of course! JC Penney debuted Textin...