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Brand Context | Key to business and brand differentiation

Key to business and brand differentiation (by Subhabrata 'SG' Ghosh)

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Brand Context | Key to business and brand differentiation | subhabrataghosh.wordpress.com Reviews
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Brand Context | Key to business and brand differentiation | subhabrataghosh.wordpress.com Reviews

https://subhabrataghosh.wordpress.com

Key to business and brand differentiation (by Subhabrata 'SG' Ghosh)

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1

Children of darkness | Brand Context

https://subhabrataghosh.wordpress.com/2010/03/24/innovation-inspired-by-darkness

Key to business and brand differentiation. About what I do. Posted by Subhabrata 'SG' Ghosh. March 24, 2010. The late sixties and early seventies of the last century has deep-etched memories for me. I lived there in my early teens. Amongst the many things that were in short supply, electricity perhaps topped the list. (I guess it still does) Load shedding was a phrase that entered permanently in my dictionary. It was a much hated word, welcomed with deep disgust. We found the answer to our first question.

2

The Sparrows don’t chirp any more | Brand Context

https://subhabrataghosh.wordpress.com/2010/04/29/the-sparrows-dont-chirp-any-more

Key to business and brand differentiation. About what I do. The Sparrows don’t chirp any more. Posted by Subhabrata 'SG' Ghosh. April 29, 2010. Sunday was turning out to be inconsequential. I was lazing and gazing on a tiny patch of green that I call my terrace garden. It suddenly occurred to me that I hadn’t seen a house sparrow in ages. Where did they disappear? About Subhabrata 'SG' Ghosh. Untrapping business from the tyranny of similarity. Engineering new context for business and brands. Leave a Repl...

3

About what I do | Brand Context

https://subhabrataghosh.wordpress.com/about

Key to business and brand differentiation. About what I do. About what I do. Founder President and CEO. 8220;We just seem to be doing what everybody else is doing. It’s not only what we are doing but the way we are thinking. We seem to be caught in a similarity trap.”. Caught in the similarity trap? Come on in. We will ‘untrap’ your mind. We are ‘ParityBusters’! 8216;What do they care about’? 8216;Can we make a sustainable difference to their lives’? We are sure you can. We show you how! Error: Twitter d...

4

Why I like Proshantoda’s paan! | Brand Context

https://subhabrataghosh.wordpress.com/2010/03/14/why-i-like-proshantodas-paan

Key to business and brand differentiation. About what I do. Why I like Proshantoda’s paan! Posted by Subhabrata 'SG' Ghosh. March 14, 2010. One of the simple pleasures of my life, whenever I happen to visit Kolkata, is to leisurely arrive at a street corner. Shop not far away from my parent’s house. Proshanto has been around since the time I remember the street. We sort of saw each other advance in years. A gentle nod and slow blink communicates the order for a simple. 8216;mishti paan’. It has always be...

5

Subhabrata ‘SG’ Ghosh | Brand Context

https://subhabrataghosh.wordpress.com/author/subhabrataghosh

Key to business and brand differentiation. About what I do. Untrapping business from the tyranny of similarity. Engineering new context for business and brands. Subhabrata 'SG' Ghosh has written 6 posts for Brand Context. Can a brand be an inspiration? Posted by Subhabrata 'SG' Ghosh. July 5, 2012. Posted by Subhabrata 'SG' Ghosh. June 9, 2011. In a commoditized market, how outside-in thinking isolates a context to unlock a large marketing opportunity. Continue reading →. January 3, 2011. April 29, 2010.

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Brand Context | Key to business and brand differentiation

Key to business and brand differentiation. About what I do. Can a brand be an inspiration? Posted by Subhabrata 'SG' Ghosh. July 5, 2012. I had promised myself that my next post will be after I completed this project. You can read about the project here. This had to be the real purpose of the brand. To connect with their dreams. To inspire and help our students in villages to rise. The BPL Chirag scholarship. All the selected students need to do is write an essay about their dreams. One thousand and nine...

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