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Are You Ready To Design. About Us / Contact. MICHELLE BIRNBACH INTERIOR DESIGN CONSULTANTS. New York interior design consultants including color consulting, express decorating and stylization strategy. Store planning consultants specializing in store design, retail design, display design, concept shop design, showroom design, retail interior designers. Association for Retail Environments. Chain Store Age Magazine. Design with Merchandise in Mind Everything Retail Blog. Green and Design Magazine.
theyschoice.blogspot.com
The Y's Choice: July 2010
http://theyschoice.blogspot.com/2010_07_01_archive.html
Friday, July 9, 2010. So long, farewell. Today I am writing with big news: After nearly four and a half years at Chain Store Age magazine, I am leaving the company to pursue a new opportunity. I'm so sad! But also excited for what's ahead. Thank you all for reading this blog (and my longer stuff in print! And I've truly appreciated your feedback over the past few years I've been doing The Y's Choice. I hope you've enjoyed reading this as much as I've enjoyed writing it. Please track me down in the future!
theyschoice.blogspot.com
The Y's Choice: Social media is not a fad
http://theyschoice.blogspot.com/2010/06/report-from-irce-social-media-is-not.html
Thursday, June 10, 2010. Social media is not a fad. Did you know that social media tops Google for weekly traffic in the United States, that 1 out of 8 couples in the United States met through social media and some of Gen Y and Gen X consider email passe (in fact, some universities have stopped distributing email accounts - instead, they are giving out iPads and eReaders)? Watch, watch, watch. Subscribe to: Post Comments (Atom). Jump Back to Chain Store Age. Retail Store of the Year Awards.
theyschoice.blogspot.com
The Y's Choice: Mastering the art of online impulse buys
http://theyschoice.blogspot.com/2010/06/mastering-art-of-online-impulse-buys.html
Wednesday, June 9, 2010. Mastering the art of online impulse buys. I absolutely love Groupon.com. A deal-of-the-day site that offers big discounts on things to do, see, buy and eat in your city. Thanks to its daily e-blast alerts that land promptly in my inbox first thing in the morning, I impulse buy a lot from this site - which is great but also a problem. For example, sometimes there's a $50 gift card for Fresh Direct for $25 (amazing, right? If you haven't checked it out already, give Groupon. Chain ...
theyschoice.blogspot.com
The Y's Choice: Ice cream for the digital age
http://theyschoice.blogspot.com/2010/06/ice-cream-for-digital-age.html
Monday, June 28, 2010. Ice cream for the digital age. It’s impressive how far along vending machines have come over the years. This is a video of a smile-activated vending machine that will be popping up in shopping malls throughout the U.S. in the next 18 months. Retailers should take note – what a smart way to get the news out about a new product. Offering free samples and using innovative technology to encourage others to spread the word is a very good move indeed. Subscribe to: Post Comments (Atom).
theyschoice.blogspot.com
The Y's Choice: August 2009
http://theyschoice.blogspot.com/2009_08_01_archive.html
Wednesday, August 26, 2009. Forever 21 works on its style. I recently referenced how Forever 21's overwhelming in-store shopping experience. Is enough to drive a person crazy. So when I went to the company's Union Square store in New York City the other day, I couldn't believe what I saw. Sure, the store still lacked product organization and had piles of clothing tossed about, but tucked away on the second floor was something completely unexpected. I felt like I was in Abercrombie. Have you seen this vir...
theyschoice.blogspot.com
The Y's Choice: Retailers debate how to get chatty
http://theyschoice.blogspot.com/2010/06/retailers-get-social-chatty.html
Wednesday, June 16, 2010. Retailers debate how to get chatty. Last week I attended the Internet Retailer Conference and Exhibition 2010 in Chicago and with no surprise, social media took center stage. Many retailers debated the best way to approach the medium and here's a rundown of how some are using the platform to reach out to customers:. For example, shoppers can now like/share/tweet or recommend Steve Madden items and spread the news on social networking sites. 8220;Social media is an open invitatio...
theyschoice.blogspot.com
The Y's Choice: Deal-seeking Gen Y wants it through email
http://theyschoice.blogspot.com/2010/06/shoppers-want-deals-via-email-not.html
Monday, June 28, 2010. Deal-seeking Gen Y wants it through email. Women are more likely than men to subscribe to email marketing messages, according to a new study by interactive marketing solutions provider ExactTarget – and judging by the obscene amount of emails I get each morning from various companies, I can’t say I’m surprised. In fact, Gen Y is twice as likely to subscribe to email (56%) in search of on-going deals as they are to search for deals on Facebook (28%). As much as I love social media, ...
theyschoice.blogspot.com
The Y's Choice: September 2009
http://theyschoice.blogspot.com/2009_09_01_archive.html
Friday, September 25, 2009. Lord and Taylor might seem like an unlikely choice to showcase fashion from the serial killer drama Dexter, but the retailer has teamed up with Showtime to prepare for the show's upcoming season premiere set to air this Sunday. Those lucky enough to arrive early were given a ticket to pick up their gift bag inside the store, appropriately in the men's department. There, customers could enjoy complimentary Dexter-themed drinks, which included a Blood martini. Retailers know the...
