tandem-thoughts.blogspot.com

Tandem Thoughts

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Friday, February 18, 2011. The glorious family dinner: Product Development and Marketing Breaking Bread. The resistence to new social media channels due to its lack of promise for "more leads," and many companies' insistence on marketing and selling products/features vs solutions/experience. However, hold on to your seats, today I am pleased to announce that my own company has officially cro...

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Tandem Thoughts | tandem-thoughts.blogspot.com Reviews

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Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Friday, February 18, 2011. The glorious family dinner: Product Development and Marketing Breaking Bread. The resistence to new social media channels due to its lack of promise for more leads, and many companies' insistence on marketing and selling products/features vs solutions/experience. However, hold on to your seats, today I am pleased to announce that my own company has officially cro...

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Tandem Thoughts | tandem-thoughts.blogspot.com Reviews

https://tandem-thoughts.blogspot.com

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Friday, February 18, 2011. The glorious family dinner: Product Development and Marketing Breaking Bread. The resistence to new social media channels due to its lack of promise for "more leads," and many companies' insistence on marketing and selling products/features vs solutions/experience. However, hold on to your seats, today I am pleased to announce that my own company has officially cro...

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tandem-thoughts.blogspot.com

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Tandem Thoughts: October 2010

http://tandem-thoughts.blogspot.com/2010_10_01_archive.html

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Thursday, October 21, 2010. Excluding marketing from corporate planning = #fail. So it's been a while since I last wrote on this blog. Shame on me, but really, I have been so busy that I haven't had time to sit back and reflect on what I've been doing and how that could incite a new blog post. So, here's the latest bee in my bonnet. Subscribe to: Posts (Atom). View my complete profile.

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Tandem Thoughts: The "To Social Media or To Not Social Media" Battle Continues

http://tandem-thoughts.blogspot.com/2009/10/to-social-media-or-to-not-social-media.html

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Friday, October 2, 2009. The "To Social Media or To Not Social Media" Battle Continues. Well, I'm now into my fourth week as Vice President of Marketing at PointClickCare. A Toronto-based software company that provides hosted clinical and financial solutions to long term care providers (nursing homes). And "We tried creating a blog and it didn't produce any leads." My reaction was somewhat a...

3

Tandem Thoughts: Excluding marketing from corporate planning = #fail

http://tandem-thoughts.blogspot.com/2010/10/excluding-marketing-from-corporate.html

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Thursday, October 21, 2010. Excluding marketing from corporate planning = #fail. So it's been a while since I last wrote on this blog. Shame on me, but really, I have been so busy that I haven't had time to sit back and reflect on what I've been doing and how that could incite a new blog post. So, here's the latest bee in my bonnet. Subscribe to: Post Comments (Atom). View my complete profile.

4

Tandem Thoughts: B=C-P: The Newbie's Brand Assessment Tool

http://tandem-thoughts.blogspot.com/2009/10/bc-t-brand-revisited.html

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Friday, October 9, 2009. B=C-P: The Newbie's Brand Assessment Tool. This is a topic that often makes marketers' blood boil. Our typical response is, "Oh, okay, so Microsoft has the best products and that's been their key to success? No one will step up to defend that one. But marketing's ability to promote a company's brand beyond the features and capabilities of the product is still relevant to...

5

Tandem Thoughts: October 2009

http://tandem-thoughts.blogspot.com/2009_10_01_archive.html

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Friday, October 9, 2009. B=C-P: The Newbie's Brand Assessment Tool. This is a topic that often makes marketers' blood boil. Our typical response is, "Oh, okay, so Microsoft has the best products and that's been their key to success? No one will step up to defend that one. But marketing's ability to promote a company's brand beyond the features and capabilities of the product is still relevant to...

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Tandem Thoughts

Some ranting, some raving, all in the name of discussing new solutions to old problems in high tech marketing. Friday, February 18, 2011. The glorious family dinner: Product Development and Marketing Breaking Bread. The resistence to new social media channels due to its lack of promise for "more leads," and many companies' insistence on marketing and selling products/features vs solutions/experience. However, hold on to your seats, today I am pleased to announce that my own company has officially cro...

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