solutionmarketingblog.com
Value | THE Solution Marketing Blog
https://solutionmarketingblog.com/category/seva-elements-of-solution-marketing/value
THE Solution Marketing Blog. Definition of “Solution”. The term is everywhere! It just may be the most overused and least understood term in technology, SaaS, software, consulting, or business today. So what exactly is a solution? Based on my experience working with a variety of companies, here is the Solution Marketing Strategies definition of the term “solution”. A complete and integrated offering that includes everything required to solve a customer problem and provide value to the customer:. You migh...
solutionmarketingblog.com
Secretaries, Typewriters and Solutions | THE Solution Marketing Blog
https://solutionmarketingblog.com/2011/04/28/secretaries-typewriters-solutions
THE Solution Marketing Blog. It’s About Content Consumption. Typewriters, Secretaries and Solution Marketing Lessons →. Secretaries, Typewriters and Solutions. This week’s news mentioned 2 intertwined stories, one of which is a hoax. Last week, India’s Business Standard reported Typewriters about to become a page in history. The Wall Street Journal’s India site. And no less august an institution than the Huff Post. Ran the same story. According to the Washington Post. For debunking the story). And if you...
solutionmarketingblog.com
Community | THE Solution Marketing Blog
https://solutionmarketingblog.com/community
THE Solution Marketing Blog. Be part of the Solution Marketing community – check us out on LinkedIn and Twitter. Goal is to build community wherever members live – and to tie the different communities together by sharing information. For solution marketing practitioners. The group is intended to help solution marketers share best practices, get advice etc. I hope you’ll join. Similar to LinkedIn but more focused on quick hit posts and questions. Tuesday, Nov. 17 at 6:00 pm. Boston Agile Marketing Group.
solutionmarketingblog.com
Think Like a Martian | THE Solution Marketing Blog
https://solutionmarketingblog.com/2015/07/20/think-like-a-martian
THE Solution Marketing Blog. Session at ProductCamp: Grow Your Business in New Ways. Definition of “Solution” →. Think Like a Martian. The value of a fresh perspective. All of the recent news around the NASA’s New Horizons mission. Has me thinking of Martians. How would you approach a solution marketing problem if you were a Martian, complete with a fresh perspective and unencumbered with what earthlings already knew? The father of Nobel physicist Richard Feynman (1918-1988). Two companies from one.
solutionmarketingblog.com
Solution Framework | THE Solution Marketing Blog
https://solutionmarketingblog.com/category/overviews/solution-framework
THE Solution Marketing Blog. Category Archives: Solution Framework. Definition of “Solution”. The term is everywhere! It just may be the most overused and least understood term in technology, SaaS, software, consulting, or business today. So what exactly is a solution? Based on my experience working with a variety of companies, here is the Solution Marketing Strategies definition of the term “solution”. The solution includes whatever is needed to solve the problem. Solves a customer problem:. You might t...
solutionmarketingblog.com
The Second Chasm | THE Solution Marketing Blog
https://solutionmarketingblog.com/2010/07/29/the-second-chasm
THE Solution Marketing Blog. Arrogance Is Not a Solution. Content Marketing: 5 Things You Should Know →. Prospects Need to Cross a Chasm Too. If you’re in software marketing, you’re aware of Geoffrey Moore’s book, Crossing the Chasm. The premise of the book, born out at companies like Oracle and Documentum (since acquired by EMC) is that companies must evolve and cross the chasm as they move from serving the early adopters to serving the larger and more lucrative early majority. That’s the first chasm.
solutionmarketingblog.com
Definition of “Solution” | THE Solution Marketing Blog
https://solutionmarketingblog.com/2015/08/12/solution-definition
THE Solution Marketing Blog. Think Like a Martian. Agile Marketing Resources →. Definition of “Solution”. The term is everywhere! It just may be the most overused and least understood term in technology, SaaS, software, consulting, or business today. So what exactly is a solution? Based on my experience working with a variety of companies, here is the Solution Marketing Strategies definition of the term “solution”. The solution includes whatever is needed to solve the problem. Solves a customer problem:.
solutionmarketingblog.com
Uber | THE Solution Marketing Blog
https://solutionmarketingblog.com/tag/uber
THE Solution Marketing Blog. Definition of “Solution”. The term is everywhere! It just may be the most overused and least understood term in technology, SaaS, software, consulting, or business today. So what exactly is a solution? Based on my experience working with a variety of companies, here is the Solution Marketing Strategies definition of the term “solution”. A complete and integrated offering that includes everything required to solve a customer problem and provide value to the customer:. You migh...
solutionmarketingblog.com
Solution Marketing | THE Solution Marketing Blog
https://solutionmarketingblog.com/category/overviews/solution-marketing
THE Solution Marketing Blog. Category Archives: Solution Marketing. What An Up/Down Switch Taught Me About Messaging. You can learn more than a few solution marketing lessons from travel. As he got ready to go to sleep, he went to turn down the shades to block out the light. Simple right? Whoever designed the hotel room. That guests would understand the purpose of the buttons. The buttons lacked a label or an information sheet about how to move the shades up or down. And it’s not that a lab...It’s ...
solutionmarketingblog.com
Solution-As-A-Suffix? | THE Solution Marketing Blog
https://solutionmarketingblog.com/2010/06/30/solution-as-a-suffix
THE Solution Marketing Blog. Road Runner, Boats and Manuals →. The 5 Solution Requirements. Let’s face it, the word solution is often derided. Why? Because all too often, marketers and tech companies act as if adding the word solution to the end of an offering immediately transforms it into a solution. And they’d be wrong. So what makes a solution a solution? To be a solution, an offering must:. 1) Solve a business problem. You must be able to answer the question, The solution. Surprise – #1! Oftentimes,...
