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Responsive website and product launch for software company | Arketi Group
http://arketi.com/results/b2b-marketing-case-study-industrial-software.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. To a niche audience, Leica Geosystems Geospatial Imaging (LGGI), was a household name with a reputation as one of the industry’s leading global geospatial solutions providers. But the geospatial market was evolving to include a much broader range of customers, as Google Earth, Microsoft Virtual Earth and similar services put geospatial data into everyone’s hands. ERDAS, The Earth to Business Company. In respons...
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Product launch and branding for retail technology startup | Arketi Group
http://arketi.com/results/b2b-marketing-case-study-retail-software.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. Brickstream develops behavior intelligence solutions for environments where people shop, gather, work and play. They asked Arketi Group to re-launch their 12-year-old company at the largest retail show in North America NRF‘s Annual Convention and Expo, otherwise known as Retail‘s BIG Show. It was already November and the show would open January 5th. The guerilla marketing approach at NRF was complemented by Bri...
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Marketing and promotion for Atlanta construction firm | Arketi Group
http://arketi.com/results/b2b-marketing-case-study-construction-industry.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. Brasfield and Gorrie is one of the country’s largest commercial general contractors. The company is also responsible for building the Georgia Aquarium, the world’s largest aquarium more than twice the size of any other in the United States. A whale of a book. A whale of a book. Over the course of the 30-month construction project, Brasfield and Gorrie had amassed nearly 13,000 photographs. Arketi pared this...
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Developing a compelling marketing message for a service company | Arketi Group
http://arketi.com/results/b2b-marketing-case-study-call-center.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. Following more than a decade of growth and numerous acquisitions, Convergys had become a company with varied and seemingly unrelated lines of business. This created confusion both internally and externally as to what kind of company Convergys was, whom the company targeted, and what it had to offer. The corporate brochure designed to introduce and explain. At this critical juncture, the marketing team recognize...
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Case study in rebranding for a non-profit | Arketi Group
http://arketi.com/results/case-study-not-for-profit.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. HealthMPowers is a non-profit that serves 100 schools and more than 65,000 students, providing health education through multi-year partnerships committed to promoting healthy behaviors and environments by empowering students. The organization approached Arketi Group with an urgent need for a new message and a new name. Truck and van wraps. New logo highlights active commitment to improving health. Recognizing t...
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BtoB public relations for tech companies | Arketi Group
http://arketi.com/work/business-to-business-public-relations
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. For some, public relations is all about media coverage, but at Arketi we take a longer-term view: PR is about building a trusted, honest relationship with the audiences who are key to your organization’s advancement. Depending on the plan, execution may take many forms developing a reputation as an industry thought leader, leveraging innovative channels to engage the market, and earning recognition for being a ...
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Website and sales tools for Atlanta technology startup | Arketi Group
http://arketi.com/results/b2b-marketing-case-study-helpdesk-software.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. BigWebApps is a leading provider of cloud-based help desk and customer support solutions. Its flagship product, bigWebApps HelpDesk, has been adopted by more than 400 organizations, representing more than 100,000 users, in nine countries and 43 states. Arketi's proactive pitching and "meet the press" appointments at tradeshows garnered BigWebApps local and trade media coverage. This in turn created a though...
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How to generate more leads for your B2B tech business | Arketi Group
http://arketi.com/work/btob-digital-marketing/lead-generation-and-lead-nurturing.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. BtoB lead generation and nurturing. There's no doubt that a great message and website are key elements in generating awareness and buyer preference. But your message must do more than entertain or create recognition to make a difference, it must reach the heart of what motivates customers to buy. The right database, so that the correct targets are being reached. Advertising (print and online). Website and onlin...
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Examples of PR and marketing tactics for BtoB technology companies | Arketi Group
http://arketi.com/results/new.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. What have we done for you lately? A look at some of our most recent work for clients. Caution: this work is so fresh, some pixels may not have had time to dry. How do you stand out from the crowd? Infographic showcases sweet ice cream facts. NCR Silver and Arketi culled together cool facts in a fun infographic on frozen treats for National Ice Cream Day. After fielding and collecting expert comments for Mobile ...
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Lead generation for healthcare IT provider – with 5000% ROI | Arketi Group
http://arketi.com/results/b2b-marketing-case-study-healthcare-software.html
70 tech company CMOs will be talking challenges, changes and opportunities for 2017 JOIN THEM. RelayHealth wanted to educate the market on the benefits of using their Payor Connectivity Services to meet new compliance and regulatory requirements. They also need leads and, ideally, sales meetings with senior-level healthcare executives. Personalized cartoon postcards told a story around surviving the waves of changing healthcare legislation. RelayHealth is a McKesson connectivity business that works to ac...
